Background Most of the researches on augmented reality have focused on core technology to realize it or contents development so far. Recently, study on the usability evaluation of the interface of augmented reality is being conducted, but the evaluation is not reflecting the characteristics of each type of contents, and also in the reality, there are not enough systematic evaluation techniques that take the features of the media to embody augmented reality, such as mobility, into consideration. The study on the interface design usability of the applications based on augmented reality needs more discussion compared to the researches on the interface design usability of the existing media. Methods In this study, for specification of the items to evaluate the usability of the augmented reality using the mobile phones for educational purposes, operationalization of the usability evaluation item including affordance and presence was tried and analyzed by professionals, and the checklist to evaluate basic usability assessment was deducted and applied to heuristic evaluation. Result As the heuristic evaluation result, the problems of information on the screen and interactive elements being overlapped was highlighted as an important matter with location-based applications. It`s the problem of usability which is commonly found among many location-based service type of augmented reality applications, and the matter of overlapped location that occurs when information is arranged in the three-dimensional space. Conclusion Different from the entity recognition method used in a fixed environment, the location-based service method frequently comes to face the situation of keeping moving with a mobile device in the hand, so the background of the reality on the screen continues to change, and because of this, the information on the screen needs to become easily acknowledgeable in diverse situations. Accordingly, as for applications of location-based service method, legibility of information becomes an important factor of usability, and it should be also considered for design.

keyword : 증강현실, 모바일미디어, 사용성평가, Augmented Reality, Mobile Media, Usability Evaluation

Background The purpose of this study is to evaluate the place marketing strategy effect on the street market vitalization by using a case study on Flowing Weekend Market at Baekhyeon Cafe Street in Seongnam city. Methods The research reviewed the urban design guidelines, the land use and development processes for the cafe district. 96 questionnaires for the owners were analyzed in order to specify influences on the street market vitalization through statistic analysis, matching sample T-test, cross analysis and multiple regression. Result Most owners thought that Most customers visited the cafe district due to the product, price, place and promotion factor which is specialized by the place marketing strategies. Second, the promotion in the Flowing Market led more customers to visit and time as well as to increase income of owners. Third, unique place design and various promotions were more critical factors for better owners satisfaction. Fourth, promotion conditions and unique place design in the commercial street promoted customers to stay longer. Fifth, owners made more money when customers find various promotions and products in the commercial area. Last, the unique products and promotion conditions were significantly influential elements for increasing customers. Conclusion this study analyzed the place marketing strategy effects on the street market vitalization statistically and suggested differentiation strategy as the purpose of street vitalization.

keyword : 가로 상가활성화, 장소마케팅전략, 플로잉 마켓, Street Market Vitalization, Place Marketing Strategy, Flowing Market

Background This study purpose to study about realization of the sustainable fashion that how to connected with a sharing culture according to increasing Voluntary Simplicity recently. Methods The background of the Voluntary Simplicity appearance and sharing culture considered then cases of knitwear brand applied for sharing culture analyzed. Results First, knitwear as alternative style of Voluntary Simplicity included the dress down that knitwear popularizing a social message like a climate crisis in normal life and lightness that flexible knitwear through the delicate structure and good material. Second, case of knitwear within sharing culture categorized the sharing of use that flexible design for shared function or shape, sharing of make that possible to share design, pattern, garment through open source also user, sharing of remand that strengthen a emotionally durable design such as bond of knit and user. Conclusion First, digital democracy make a change in traditional role and boundary of fashion designer and user. Second, sustainability in fashion subdivide a market segment or target not only women but also men and kids. Finally aspect of emotion and sens with in high technology is important to develop a creativity for product design.

keyword : 자발적 단순성 라이프 스타일, 니트웨어, 지속가능성, voluntary simplicity life style, knitwear, sustainability

Background Pattern design has been widely adopted in .various industries not only porcelain, fashion, and daily commodities, but also advertising, character, and space design. Although there have been few empirical studies, previous studies have shown that pattern design has an impact on consumers` product evaluation. Methods To investigate the differences of consumers` perception between realistic and stylized patterns, and the influence of image words on design preference, the study performed a survey with 130 adults living in Seoul. Participants answered the questionnaire after exposure to floral patterns of a porcelain tea cup set. Result Results reveal that 10 image words among 17 words show the significant correlation with the product preference. Characteristic and emotional image words are included. Results of a comparison of image words between realistic and stylized pattern designs show that the realistic pattern is higher in modern image, while the stylized pattern is higher in emotional image. Conclusion The study empirically explains that there are various image words which influence on consumers` pattern preference. In addition, floral pattern design has an impact on consumers` perception on design image. In a theoretical perspective, the result suggests the usability of pattern design and image words for enhancing competence of cultural products. The study is meaningful in that it investigates consumers` perception on pattern design through an empirical evidences.

keyword : 사실적 문양, 양식화 문양, 이미지 평가어, Realistic pattern, Stylized pattern, Image words

Background Recently, handicraft POP advertising has been actively used as a strategy to stimulate consumers` emotions and promote product sales in individual stores. The handicraft POP advertising made by handwriting, painting, or decorating by hand is very interesting as a means to maximize the advertising effect because it can express various expressions that can not be produced by computer and has high attention rate. Therefore, this study analyzes the expression technique of handicraft POP advertising and proposes a use case. Methods We analyze 10 types of POP advertising experts in Korea for 10 years or more, and analyze the expression techniques of 100 elements of POP advertising second class qualification works conducted by Korea Pretty Letter Association. Result As a result of analyzing the expression technique, the gothic style with the uniformity of the font expression was mainly used. In addition, color, illustration, and layout did not show differentiated expression techniques depending on the type of industry. Therefore, the concept of the product, the understanding of the object of appeal, and the expression of the handicraft POP advertising in consideration of the selling point are required. Conclusion It can be said that handicraft POP advertising stimulates consumers` emotions and promotes product purchase compared to computer fonts and printed advertisements. It is necessary to study the expression technique that can strengthen the practical ability of POP specialist and actively cope with the special environment and sales activities of individual stores.

keyword : POP, POP광고, 수기 POP, P.O.P Advertising, Handicraft P.O.P

Background This study aims to investigate the structural relationship among informativeness, usefulness, consumer attitude, and purchase intention of cosmetics Instagram; to present an integrated structural model. Methods A survey was conducted among 444 women in their twenties who had experienced Instagram. Data were analyzed using AMOS 23.0 and SPSS 23.0. Result First, the usefulness of cosmetics Instagram posts and consumer attitude had a direct effect on purchase intention. Second, the informativeness and usefulness directly affected consumer attitude. Third, the informativeness had a direct effect on usefulness. Fourth, the informativeness showed an indirect influence on purchase intention through usefulness, consumer attitude. usefulness had an indirect effect on purchase intention through consumer attitude. Fifth, the informativeness showed an indirect effect on consumer attitude through usefulness. Conclusion Informativeness of cosmetics on Instagram, usefulness and consumer attitude exercised direct & indirect influence on purchase intention. Consumer attitude is an important variable that both directly or indirectly influences purchase intention.

keyword : 인스타그램의 정보성, 유용성, 소비자태도, Informativeness of Instagram, Usefulness, Consumer Attitude

Background We live in nature, and that is what has been constantly inspiring us with new designs. In the world of different natural phenomenons, fractal works with regular rules of complexity and goes through an endless series of simple structures which, in the end, comes up with some indefinable and strange structures. Such random repeatability of fractal is considered to be associated with textile design in which regular patterns would be naturally connected with each other. Methods Regarding research methods, the study inquired into the fractal theory and extracted fundamental principles of fractal geometry. The study then investigated how fractal has been influential in diverse fields. Based on findings of the research, the study uses a computer graphic program to design textile patterns on women`s apparel through simulation. Result The composition principles of fractal include self-similarity, randomness, non-linearity and irregularity and of the principles, self-similarity aims to help forms of parts create a whole. After all, self-similarity is found to be similar to textile pattern design that would repeat with certain rules. Add to that, the formation principles such as overlay, repetition and transformation of scaling made relations of entities even more effective and visually brilliant. Such designs were put into a digital textile print system, and they produced diverse fabrics in a short period. Conclusion The textile pattern designs created out of the fractal principles ended up presenting a completely new genre which is different from existing textile pattern designs. Regardless of types of images, when the new designs were applied the fractal principles to the certain pattern principles the result turned out to be quick production of varied goods that satisfy different personalities.

keyword : 프랙탈, 텍스타일디자인, 디지털 텍스타일 프린트, Fractal, Textile design, Digital textile print

Background Korean cosmetics are growing in popularity under the influence of so called Hallyu, Korean Wave. The technological level of Korean cosmetic companies is comparable to famous cosmetic companies and Korean companies launch a variety of functional cosmetics as well as formulations. Cosmetic container is an important element for supporting the functions of cosmetics and satisfying customers` needs. It is important that protecting rights with intellectual property rights through patents of new functional containers. To be competitive by maximizing the profits is also necessary. The purpose of this study is to find out what kind of cosmetic products purchased by mainly considering functional containers. Methods Total of 16 cosmetic products were surveyed for women between 20 and 40 years. Through the questionnaire survey it is asked what products are purchased by considering its functional container and what products are highly dependent on functionality of container. Result Air cushion is the product that consumers depend on the functional container regardless of age. Research shows there are some differences by age groups among the rest of cosmetic products. Considering the function of containers, it is found that 20s bought color cosmetics and 30 ~ 40s bought basic cosmetics. Conclusion There is a difference in the cosmetic products depending on the functionality of the container by age groups. It is important to consider developing new functional containers that satisfy not only visual satisfaction but also the five senses. In addition, protection of intellectual property rights and competitiveness should be secured..

keyword : 화장품 용기, 신기능, 지식재산권, cosmetic container, new functional, intellectual property

Background With the development of graphic technology and diversification of devices, there have been various methods and media types presenting architectural environment. This study is to find the differences between the actual photo of images and the traditional sketch images when represent and deliver architectural environment. It is also on a purpose to identify the effects from various stakeholders who utilize and assess the architectural environment in condition that they are at different level of knowledge and understanding. Methods First, through the literature research, investigate the discussion about how eye-tracker being employed in design research, the argument on the method of representations, the impact from the level difference of knowledge/observation on attitudes and cognition from design research. Subsequently, by using the eye-tracker device, perform a comprehensive analysis for a customized data simulated with eye movements and for afterwards questionnaires from two “samples” in terms of the difference in the level of knowledge. Result The experimental results are as follows. First, the evaluation towards two types of representation has significant differences. Second, based on the type of representations, there are differences in eye movement. Especially, differences between background and foreground, and differences in contrast of light effects are notably obvious. Finally, there are differences in eye movements from majored and the non-majored people. Majored people tend to focus on architectural elements, while non-majored tend to focus on non-architectural elements such as people or signs. Conclusion Efforts, such as distinguishing the figures and grounds clearly, actualizing the light effects and presenting a slight shade effects, to minimize the gap from practical situation are necessary since attitude or cognition is differed by the type of representations. Furthermore, for a consensus on the architectural environment, the participatory process is also requisite as the educational effects are irreversible.

keyword : 아이트래커, 재현방식, 주시패턴, Eye-tracker, Presentation Type, Visual Attention