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DOI :
Journal Korea Society of Visual Design Forum , Vol.55, No.0, 163 ~ 172, 2017
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| Title |
| Image Differences between Realistic and Stylized Patterns and the Correlation between Image Factors and Pattern Preference |
| 서송이 Song-yi Suh , 서구원 Koo-won Suh , 김경선 Kyung-sun Kim |
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| abstract |
| Background Pattern design has been widely adopted in .various industries not only porcelain, fashion, and daily commodities, but also advertising, character, and space design. Although there have been few empirical studies, previous studies have shown that pattern design has an impact on consumers` product evaluation.
Methods To investigate the differences of consumers` perception between realistic and stylized patterns, and the influence of image words on design preference, the study performed a survey with 130 adults living in Seoul. Participants answered the questionnaire after exposure to floral patterns of a porcelain tea cup set.
Result Results reveal that 10 image words among 17 words show the significant correlation with the product preference. Characteristic and emotional image words are included. Results of a comparison of image words between realistic and stylized pattern designs show that the realistic pattern is higher in modern image, while the stylized pattern is higher in emotional image.
Conclusion The study empirically explains that there are various image words which influence on consumers` pattern preference. In addition, floral pattern design has an impact on consumers` perception on design image. In a theoretical perspective, the result suggests the usability of pattern design and image words for enhancing competence of cultural products. The study is meaningful in that it investigates consumers` perception on pattern design through an empirical evidences. |
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| Key Words |
| 사실적 문양, 양식화 문양, 이미지 평가어, Realistic pattern, Stylized pattern, Image words |
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