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DOI :     Journal Korea Society of Visual Design Forum , Vol.55, No.0, 217 ~ 229, 2017
Effects of image representation and Educational background on visual attention
김연 Yan Jin , 안시형 Si-hyeong Ahn , 이상원 Sang-won Lee
Background With the development of graphic technology and diversification of devices, there have been various methods and media types presenting architectural environment. This study is to find the differences between the actual photo of images and the traditional sketch images when represent and deliver architectural environment. It is also on a purpose to identify the effects from various stakeholders who utilize and assess the architectural environment in condition that they are at different level of knowledge and understanding. Methods First, through the literature research, investigate the discussion about how eye-tracker being employed in design research, the argument on the method of representations, the impact from the level difference of knowledge/observation on attitudes and cognition from design research. Subsequently, by using the eye-tracker device, perform a comprehensive analysis for a customized data simulated with eye movements and for afterwards questionnaires from two “samples” in terms of the difference in the level of knowledge. Result The experimental results are as follows. First, the evaluation towards two types of representation has significant differences. Second, based on the type of representations, there are differences in eye movement. Especially, differences between background and foreground, and differences in contrast of light effects are notably obvious. Finally, there are differences in eye movements from majored and the non-majored people. Majored people tend to focus on architectural elements, while non-majored tend to focus on non-architectural elements such as people or signs. Conclusion Efforts, such as distinguishing the figures and grounds clearly, actualizing the light effects and presenting a slight shade effects, to minimize the gap from practical situation are necessary since attitude or cognition is differed by the type of representations. Furthermore, for a consensus on the architectural environment, the participatory process is also requisite as the educational effects are irreversible.
Key Words
아이트래커, 재현방식, 주시패턴, Eye-tracker, Presentation Type, Visual Attention
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