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Expression Methods of Sexual Image in Fashion Collection Makeup
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김지희 Kim Jee-hee |
JEWNR 37(0) 325-336, 2012 |
ABSTRACT
The purpose of this study is to examine how to express the concept of sex through fashion collection makeup in modern society in an effort to shed light on the social roles of makeup.
The way of looking at sex in modern society is flexible, and there are three different sorts of sexuality. One is a metro sexual that refers to a man who admits and reveals his own inner femininity, and another is a contra sexual that denotes a woman who has both masculine toughness and feminine delicacy. The third is a non-sexual which refer to a person who has the characteristics of both sexes and perform sexual roles in a flexible manner.
In fashion collection makeup, emphasizing the image of a particular sex makes it possible to convert to the other sex, and dissolving an image that doesn`t have any particular sexual characteristics makes it possible to express various kinds of identity. In addition, there is a coexistence of images that represents the characteristics of both sexes, which is to admit that two different sexual images could coexist in a single individual.
Makeup is not only a way of expressing one`s identity and values but one of primary sociocultural behaviors that represent, describe and lead the flow of society. In the future, makeup will be of a greater social significance.
keyword : 패션 컬렉션, 메이크업, 성적 이미지, Fashion collection, Makeup Sexual Image
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A Study of Formative Expression about `Baby Rooibos Tea` Package Design Organic Tea for Infant
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서상란 Seo Sang-ran |
JEWNR 37(0) 337-346, 2012 |
ABSTRACT
Crops for organic farming instead of considering the impact of pesticides on the human body, no pesticides there has been increased interest, "Ecologically grown" natural and safe pesticide contamination uneasy consumers prefer organic food, even if the value is more expensive, consumers prefer. Childcare articles, even eco-friendly, organic Wind has grown stronger. Diversify into the design and colors, or to take advantage of the new eco-friendly textile products, the products are gaining popularity. Products that echo like (IEcomom) as part of the project has been expanded into a variety of items is growing.
Infants and toddlers of the package design sum of products, the package design for the seven elements of the package design, naming, brand logo, colors, character, typography, layout, illustration and structure, and being positioned as a comprehensive analysis.
Also look at the package design, the positioning of the element of infants and toddlers, and BI concepts of brand image, products or products of cognitive sex revealed has been. Infants and toddlers Rooibos and package design can not not apply to `Ever Cool` official. Therefore, we should follow a child`s psychological needs and fashion.
Sensibility desire a little more distinctive design strategy forward filling infants and toddlers organic products of a package of practical and psychological utility value should be formed. It`s infants and toddlers in the package design is interesting, fun, inspiring children `tea` is necessary to ongoing research and development on products that can attract children.
keyword : 유기농 차, 영유아, 패키지디자인, Organic Tea, Infant, Package Design
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Comparison of Korean Virtual Keyboard Interfaces in Single-hand Situations
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정의태 Jung Eui-tay , 연명흠 Yeoun Myeong-heum |
JEWNR 37(0) 347-354, 2012 |
ABSTRACT
In case of the both hands are not free, people can use virtual keyboards with single-hand in certain situations like in plants, construction sites, hospitals, service desks or vehicles. When people inputs Korean, the Qwerty, Alphabetic, Chun-ji-in, Narat-gul and Sky input systems are usually offered. Every keyboard could have its own strengths and weaknesses, but we had an assumption that there`s a preferred input system in single-hand situation. We recruited various users and proceeded user tests. We surveyed input speed and errors and analyzed the data based on the users` age, gender and personal background. In this study we tried to present which keyboard is most effective and reliable.
keyword : 한 손 입력, 버추얼 키패드, 한글입력, Single-hand Input, Virtual Keyboard, Korean Input
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Consumer Behavior in Purchasing Fashion Products through Private Shopping Malls
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양희순 Yang Heesoon , 조윤진 Cho Yunjin |
JEWNR 37(0) 355-364, 2012 |
ABSTRACT
Currently, private shopping malls emerging e-retail models are expanding in Europe and the United States and emerging in Korea. The aim of this study is to examine how price consciousness and clothing involvement affect the purchase behavior for fashion products on private sales sites. A specialized internet survey company carried out the survey targeting 200 consumers with experience of purchasing fashion products using private shopping malls. Descriptive statistics, Cronbach`s alpha, 2-way ANOVA, ANOVA, Duncan test, χ2 analysis were conducted. The results are as follows. First, the most purchased items among respondents were products with less than 30% discount rate, and the largest part of the samples showed purchase frequency at 1 time per month. Second, using private shopping malls, the higher price-consciousness and the higher clothing-involvement consumers had, the stronger purchase intention also they had. Third, there was significant difference in the discount rate of purchased products among groups classified according to price consciousness and clothing involvement. This study will provide implications for both academics and practitioners in the fields of fashion online shopping.
keyword : 프라이빗쇼핑몰, 패션제품, 구매행동, 가격의식, 의복관여도, Private shopping malls, Fashion products, Purchase behavior, Price consciousness, Clothing involvement
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A Study on the Minimal Characteristics of the Man`s Hair Design Found in Collections - Focused on Trend of 2008~2012 -
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김경인 Kim Kyoung In |
JEWNR 37(0) 365-375, 2012 |
ABSTRACT
The purpose of this study was to analyze the design of male hair and character of the minimal fashion image expressed on fashion collection for 5 years. For the data analysis, hair design expressed by the collection from 2008 to 2012 were used.
As a method, both written reference review and minimal male hair design were made. As the result, three factors of character of the minimal hair design ; simplicity, minimum, repetition were identified. The result showed significant differences among these 3 fashion image.
Based on these results, hair design should be more concerned about planning variety of hair design, establishing the foundation of male hair design and providing entire beauty industry marketing strategies by developing hair design were suggested.
keyword : 미니멀, 남성 헤어디자인, 패션 컬렉션, Minimal, Male hair design, Fashion collection
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Correlation between Environmental Psychological Factors and Spatial Functions in Community Children Centers and Domestic Case study - focused on the facilities for primary schoolers in Northern Area of Seoul -
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강지선 Kang Ji-sun , 류호창 Lyu Hochang |
JEWNR 37(0) 377-388, 2012 |
ABSTRACT
Today, social structural change and rapid economic growth have expanded the polarization between rich and poor and have not greatly improved the quality of life of children due to the adverse effect that increase their poverty rate. In addition, the environment of community child centers operated for child welfare has been managed focused only on studying. Thus, the reality is that the environmental quality has been harsh compared with the quantitative growth. In particular, it requires to the fundamental solution to the problems such as various environments inappropriate for children`s physical and emotional needs and lack of necessary space. Thus, this study considered the factors of children developmental and environmental psychology after understanding the functions and spatial configuration according to programs of community children centers, and then analyzed the environmental psychology needs required for each functional space. As for the results, realistic applicability and problems were reviewed by actual case analysis in community child centers. According to the results achieved by the previous studies and case analysis, the physical environment had an interdependent effect on children`s behaviors and development, worked as negative psychological factors such as attack, threat, fear, performance degradation and stress increase when the environmental psychological needs were not met, and the children could grow up with emotional, cognitive and psychological comfort and stability when the environmental psychological needs were met. Despite that each support space in community children centers needs various environmental psychology needs, due to the realistic spatial constraints, the problem one space is used as various support space was been exposed by the case study. In such a case, it will be necessary to pursue spatial diversity by introducing positively variability with the use of the movable partition or furniture rather than limit the space by setting up walls. We expect that this study can be basic background that quality improvement in community child centers is obtained by analysis of environmental psychology.
keyword : 지역아동센터, 지원공간, 환경심리, Community Children Centers, Spatial Function, Environmental Psychological Factors
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Visual element for the congnition of direction on the packaging - Focused on disposable packaging of coffee -
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김애현 Kim Ae-hyun |
JEWNR 37(0) 389-398, 2012 |
ABSTRACT
The study survey was conducted on the visual elements that dictate the direction of the cut from a disposable coffee packaging
Through survey results, it is finded out whether any specific visual elements, indicating the direction, evaluate each visual element, and they lead to any results. The Study find out habits affecting the direction of cognitive, and How does it indicate the direction of the arrow, the starting point, gradually form and difference in size of the shapes. The visual element dictate diffrent directions from signs at space. So, visual symbols should be presented differently for packaging. this study find out human cognitive habits responding the direction, and exhibit the proper way to instruct the direction on packaging
keyword : 인지 심리, 시각적 요소, 방향인지, 포장의 절취, Cognitive psychology, visual elements, the direction of the cutting
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The Influence of Image Compliance & Customer Orientation for components of Starwood Group Hotel Uniform
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조수현 Cho Soo-hyun |
JEWNR 37(0) 7-18, 2012 |
ABSTRACT
This study is to identity how uniform Components and Hotel Images compliance effect to customer-orientation by conducting questionnaires with employees who work for Starwood affiliated hotels, such as W Seoul Walker Hill, Sheraton D-Cube City, Sheraton Incheon, Sheraton Grande Walker Hill, Westin Chosun located in capital city area.
The results of this study are as follows:
First, Practical aspects should actively improve the results showed.
Second, Hotels in a particular department staff to indicate that the improvement will be.
Third, I should improve a little more in the direction of the young employees to satisfy current uniforms.
Fourth, Uniforms of food and beverage and rooms departments needs to be improved.
keyword : 유니폼 구성요소, 호텔 이미지 적합성, 자아 이미지 적합성, 고객지향성, Components of Hotel Uniform, Hotel Image Compliance, Self-Image Compliance, Customer Orientation
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A study on color trend in an optical mouse product design and the effect of an optical mouse color upon costumers` purchase behavior
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김영석 Kim Young Seok |
JEWNR 37(0) 19-30, 2012 |
ABSTRACT
The aim of this study was to examine color expression in computer optical mouse products in order to analyze the effect of color expression on purchase preference. For this purpose, a literature survey, case study and practical analysis were carried out.
The style of color combination of 120 optical mouse products in the market had 6 out of 12 adjective groups, including `cheerful,` `delicate,` `mind,` `modern,` `gentle,` and `elegant` areas. Meanwhile, highly preferred products had 3 patterns, with `modern,` `gentle` and `elegant.`
As for the characteristics of color expression by PCCS color system, black is used as the main color, and soft, light grayish tones are applied. In terms of specific characteristics, firstly, the main color enhanced the delicacy of products and gave an image of premium products where the tone was soft in order to create a soft, natural and comfortable image. Secondly, white was used partially as a main color in order to enhance visibility by contrasting with black. Thirdly, blue series color was used as the main color to give a simple feeling in its atmosphere with surrounding areas.
Regarding the influence of color on purchase preference, women had higher positive results than males, demonstrating that females had considered color more. In terms of age, 10s were influenced the most, followed by 20s, 30s, 40s and 50s, which demonstrated that younger consumers had considered color more.
keyword : 광 마우스, 제품디자인, 색채표현, An Optical Mouse, Product Design, Color Expression
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A Research on Surface Pattern Design for Culture Product inspired by the Relics of Seoul Baekje Period
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한왕모 Wangmo Han , 김선미 Sunmee Kim |
JEWNR 37(0) 31-40, 2012 |
ABSTRACT
Seoul Baekje is the period when Baekje set their capital at Songpagu, which is Seoul in the present days. As it comes out into the open that the palace of Seoul Baekje was located at Poong-Nap Mud Castle, it became a very meaningful period since it opened a new prospect in the history of Seoul. However, there is a lack of attention on Seoul Baekje as compared with the culture products which have been developed using relics of Koguryeo, Silla and other periods of Baekje..
Nowadays, spatial significance of national border was faded by the development of media and technology. And it brought an active growth in cultural exchanging among nations. Therefore every country is creating added value by developing culture products using their history and cultural tradition.
Korea, on the other hand, cognizes the importance of tangible cultural products, but we are not making it worthwhile as to recollecting memories of our culture regardless of time and place, such as tourism souvenirs, goods sold at museums. And as the economic value is too much, selling low quality and goods from nowhere exists.
Under the circumstances, the study will develop the textile surface pattern design for the culture products having an identity of Korean tradition, history and culture which are inspired by Seoul Baekje.
As a result of development of 5 designs with precedent researches and theoretical studies using separate volumes relevant with the study, the images of Seoul Baekje are appropriate to make the tangible cultural products. Furthermore, if it combined with images of Baekje when it was located in Gongju and Buyeo, it would be more of a useful design material and could perform a role as a good way to connect these periods.
keyword : 한성백제, 문화상품, 텍스타일 디자인, Seoul Baekje, Culture product, Textile design
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