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Vol.37, No.0, 389 ~ 399, 2012
Title
Visual element for the congnition of direction on the packaging - Focused on disposable packaging of coffee -
김애현 Kim Ae-hyun
Abstract
The study survey was conducted on the visual elements that dictate the direction of the cut from a disposable coffee packaging Through survey results, it is finded out whether any specific visual elements, indicating the direction, evaluate each visual element, and they lead to any results. The Study find out habits affecting the direction of cognitive, and How does it indicate the direction of the arrow, the starting point, gradually form and difference in size of the shapes. The visual element dictate diffrent directions from signs at space. So, visual symbols should be presented differently for packaging. this study find out human cognitive habits responding the direction, and exhibit the proper way to instruct the direction on packaging
Key Words
인지 심리, 시각적 요소, 방향인지, 포장의 절취, Cognitive psychology, visual elements, the direction of the cutting
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