| Abstract |
| The aim of this study was to examine color expression in computer optical mouse products in order to analyze the effect of color expression on purchase preference. For this purpose, a literature survey, case study and practical analysis were carried out.
The style of color combination of 120 optical mouse products in the market had 6 out of 12 adjective groups, including `cheerful,` `delicate,` `mind,` `modern,` `gentle,` and `elegant` areas. Meanwhile, highly preferred products had 3 patterns, with `modern,` `gentle` and `elegant.`
As for the characteristics of color expression by PCCS color system, black is used as the main color, and soft, light grayish tones are applied. In terms of specific characteristics, firstly, the main color enhanced the delicacy of products and gave an image of premium products where the tone was soft in order to create a soft, natural and comfortable image. Secondly, white was used partially as a main color in order to enhance visibility by contrasting with black. Thirdly, blue series color was used as the main color to give a simple feeling in its atmosphere with surrounding areas.
Regarding the influence of color on purchase preference, women had higher positive results than males, demonstrating that females had considered color more. In terms of age, 10s were influenced the most, followed by 20s, 30s, 40s and 50s, which demonstrated that younger consumers had considered color more. |
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| Key Words |
| 광 마우스, 제품디자인, 색채표현, An Optical Mouse, Product Design, Color Expression |
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