| Abstract |
| This study is to identity how uniform Components and Hotel Images compliance effect to customer-orientation by conducting questionnaires with employees who work for Starwood affiliated hotels, such as W Seoul Walker Hill, Sheraton D-Cube City, Sheraton Incheon, Sheraton Grande Walker Hill, Westin Chosun located in capital city area.
The results of this study are as follows:
First, Practical aspects should actively improve the results showed.
Second, Hotels in a particular department staff to indicate that the improvement will be.
Third, I should improve a little more in the direction of the young employees to satisfy current uniforms.
Fourth, Uniforms of food and beverage and rooms departments needs to be improved. |
|
|
| Key Words |
| 유니폼 구성요소, 호텔 이미지 적합성, 자아 이미지 적합성, 고객지향성, Components of Hotel Uniform, Hotel Image Compliance, Self-Image Compliance, Customer Orientation |
|
|
 |
|
Full Text