Background AI design service is used as a tool in many ways for users to directly plan and implement designs. In this study, we compared and analyzed the characteristics of currently commercialized artificial intelligence design services, and tried to confirm the difference between services in terms of whether images generated through artificial intelligence services sufficiently satisfy design values. Methods Select 7 services that are actually used through the design and artificial intelligence community, derive value evaluation factors based on previous research, and conduct a satisfaction survey with majors and non-majors who have experience using the program. did Statistical analysis of the survey results was conducted with SPSS version 29, and factor analysis and reliability tests were performed in parallel to confirm validity. ANOVA analysis and regression analysis were conducted to find out the difference in satisfaction by service and the effect on satisfaction by characteristic to draw conclusions. Result Users ranged in age from under 10 to over 50, regardless of gender or design major, and it was found that among service characteristics, aesthetics and economic feasibility were recognized as important factors in evaluating service value. Depending on the type of design artificial intelligence service, most of the user's needs were met and used according to the purpose of each service's characteristics. Conclusion It is important for design artificial intelligence service how aesthetically satisfying the design value faithful to its purpose is to the user. It is thought that more people will be able to enjoy artificial intelligence if the service is added with a focus on the characteristics of commercialized design programs.

keyword : 인공지능 디자인 서비스, 가치 평가, 만족도, Artificial Intelligence Design Service, Value Assessment, Satisfaction

Background Plastic use is one of the major causes of environmental harm. The increase in plastic waste is expected to reach an alarming rate especially with the outbreak of COVID-19. This study proposes an alternative design solution to replace plastic take-out cups in cafes. Specifically, it suggests the use of Spent Coffee Grounds (SCG) as a material to 3D print cups that are disposable, degradable, and environmentally friendly. Methods To demonstrate the proposal of a 3D printed SCG cup, a digital model was created through 3D design tools and forwarded to an outsourcing company with the purchased coffee filament. As for the environmental value of the product, the Life Cycle Assessment (LCA) was referred to as a method of critiquing the eco-friendliness in the production, packaging, transportation, use, and end of life of the cup. The economic value of the product was established through research on the future insight of 3D printing technology. To accumulate consumer response, an online survey was distributed and it sought to 1) identify the demographic of the respondents, 2) determine respondents’ environmental awareness, and 3) evaluate the prototype. The quantitative and qualitative data collected through the survey were analyzed based on personal information and common themes among the suggestions made for the product. Result Based on LCA, the eco-friendliness in the production, use, and end of life were highly positive, while it was mildly positive in packaging and transportation. This result indicates the advantage of the proposed idea as an alternative to plastic take-out cups. Meanwhile, although the economic value is doubtful at the present, it is expected to be optimistic in the future with the growth of the 3D printing industry and the sustainability of the product possesses a positive marketing value. Conclusion The consumer response highlighted the requirement for improvements in design, functionality, and perception of the product.

keyword : Plastic Alternative, Spent Coffee Grounds, 3D Printing

Background The colors provide a point of emotional contact between the designer and the audience, helping to transmit the designer's thoughts and philosophy quickly and intuitively, while meeting the diverse needs of consumers. However, the availability of color and multicolored schemes within the domestic jewelry industry is generally low. Methods This study examines the definition of color communication by researching and separating associated images and language of each color through a literature search. Additionally, it investigates consumer awareness and preference through market research on domestic jewelry. Availability is assessed, considering the representative color and material of the jewelry industry as the criterion. The name and image of metal and natural jewel are categorized by individual color, and the psychological effect of the colors is shown on an image scale. The study examines jewelry designs that are combined with color communication, using love, which is not only a common emotion of humans but also a typical model of sentimental motive, as the design motive. Result The study revealed that consumer sentiment about natural jewels in the domestic jewelry market has become rigid. Major domestic jewelry brands seldom use chromatic colors, except for metallic shades. Furthermore, the use of multicolored schemes is also infrequent. The study explores how color communication is utilized in the field of jewelry design. Conclusion Color accompanies a psychological and physiological response as the fastest and most intuitive communication method. This research suggests that the color of natural jewels, which has only been used for the representative meaning of something like a birthstone, can be applied to nonverbal communication. The results of this research will hopefully help jewelry designers effectively use color and increase the availability of natural jewelry.

keyword : 컬러 커뮤니케이션, 주얼리 디자인, 색채 이미지, Color Communication, Jewelry Design, Color Image

Background COVID19 has brought about flexible changes in people's work environments, such as remote work, and designers have also begun to recognize the effectiveness of remote collaboration. However, as co-design research has been predominantly conducted offline, there is a need for co-design research that takes into account the new environment of ‘online’. Methods I conducted in-depth interviews with six online co-design expert designers. The interview transcription was analyzed using thematic analysis methodology, which is a qualitative data analysis technique. I used the design facilitation constructs and factors from previous research as an analytical framework to identify common constructs and themes. Result The research resulted in the final derivation of 9 constructs, 19 codes, and 29 themes across three dimensions. First, in the ‘Discursive cognitive’ dimension, factors that could efficiently generate ideas in online co-design workshops were identified. Second, in the ‘Relational affective’ dimension, psychological factors that facilitators can use to promote participant involvement were identified. Third, in the ‘Material embodied’ dimension, physical factors that facilitators should consider when conducting online co-design workshops were identified. Conclusion The significance of this study lies in proposing a facilitation approach that enables designers to establish a plan suitable for the project objective and achieve effective results when conducting online co-design workshops.

keyword : 온라인 코디자인, 디자인 퍼실리테이션, 아이디에이션, online co-design, design facilitation, ideation

Background Currently, as many apps related to shopping apps are developed in China, functions and services are also diversifying. Meanwhile, Chinese shopping apps do not have a large difference in performance of functions and services between apps, and the gap in user experience is narrowing due to similarity. In this respect, in order to have differentiated market competitiveness, more attention should be paid to the user experience, and an interface design plan should be proposed considering the problems that arise in the use of the app. Methods For 10 experts in that field of the field of those fields in the Chinese market with high shareholders with high shareholders with high shareholders with high shareholders with high shareholders with the evaluation results of the evaluation results. Result As a result of usability analysis, it was found that the T-Mall app has the best usability, and in particular, among the evaluation items, consistency, efficiency, aesthetics, and usability scores were high. While the Jingdong app is excellent in aesthetics and consistency, it was found that the scores of efficiency and clarity, flexibility and autonomy, and help provision were poor. In the case of the Pindudu app, the usability was the lowest, and the scores of all indicators except visibility were low. Conclusion Through this study, it was possible to analyze and grasp the items that must be reflected and improved in the shopping app when designing the interface of the Chinese shopping app. The results of this study can be used to develop an interface that considers the usability of Chinese shopping apps in the future.

keyword : 쇼핑 앱, 인터페이스, 휴리스틱 사용성 평가, Shopping App, Interface, Heuristic usability evaluation

Background Amid growing demand for sustainability across society, resale is attracting attention as an alternative to realizing the fashion circulation. The purpose of the study is to classify the type after looking into resale project case in luxury fashion and find out imbedded significance. Methods In the research method, First, concept of resale and its spread background were reviewed. Second, focusing on the cases from 2017 to 2022, when the resale of luxury fashion was developed, the types were classified and the contents were identified. Third, the significances were derived by synthesizing the contents of the study. Result Resale project of luxury fashion breaks into three: partnership contract with resale platform, process of dependent resale program, and takeover or share acquisition of resale platform. Meaningful point exists in that, in spite of some difference in specific content and type, this trend gives luxury fashion the newly changed implication, luxury fashion is sustainable business model, and that fashion boundary becomes widened according to progress in product certification technology. Conclusion This study would help to comprehend the luxury fashion’s resale trend and the change in fashion recycle paradigm for sustainability. It is expected to realize the differentiated resale service and extension to overall luxury fashion industry.

keyword : 럭셔리 패션, 리세일, 리세일 플랫폼, Luxury Fashion, Resale, Resale Platform

Background Amid a flood of products, companies try to imprint the brand on consumers and induce positive attitudes of consumers by emphasizing the characteristics of their products. Nevertheless, research at the theoretical and practical level related to this is insufficient. Therefore, this study examined the structural relationship between the elements necessary for evaluating product design from the perspective of companies and brand salience and attitude. Methods Through case studies, the morphological factors of smartphones, a electronics, were analyzed, and in the empirical study, statistical analysis was conducted after the survey to reveal the correlation between product design evaluation factors, brand salience, and brand attitude. The hypothesis of the study was verified by analyzing the structural equation model. Result As a result of the empirical study, it was found that the form and color corresponding to the morphological factors among the product design evaluation elements had a significant effect on brand salience. In addition, aesthetics and symbolism corresponding to semantic elements were found to have an effect on brand salience, but functionality was not found to have an effect. Finally, a significant influence relationship between brand salience and brand attitude was confirmed. Conclusion This study verified that companies need to focus on product design evaluation factors in order to develop products and positively derive brand salience and brand attitude. In doing so, it is meaningful that it provided practical and academic implications to companies and related fields. It is expected that this study will serve as a stepping stone for further developed research in the future.

keyword : 디자인 평가, 브랜드 현저성, 브랜드 태도, Design Evaluation, Brand Salience, Brand Attitude

Background This study investigated the effect on the user's subjective assessments according to the degree of overlapping between figure and ground. The concerning two elements of AR HUD navigation design are concept and transparency. Therefore, this study explored how concept and transparency of AR HUD navigation design affect the subjective usability, and which concept and transparency are appropriate under various background conditions. Methods Concept and Transparency were measured for each condition in the combination of day/night and complex/simple. Participants were randomly assigned to each condition and watched the video of HUD navigation. Perceived visibility, intrusiveness, distractiveness, convenience, preference, satisfaction were measured as dependent variables. Repeated ANOVA was conducted to analyze the dependent variables. Result The results showed that regardless of conditions, concept and transparency affect dependent variables. Specifically, boomerang can lead more positive user evaluation with lower transparency. Moreover, it revealed that there are appropriate concept and transparency for each background conditions. Conclusion The significance of this study is that it revealed the importance of transparency and concept in the navigation design of AR HUD. Moreover this study expanded the research area of AR HUD navigation design.

keyword : AR HUD, 정보 디자인, 사용자 평가, information design, usability test

Background Although establishment of objective assessment criteria is essential in art, it is difficult in reality. This is because the criteria for assessing artworks may change depending on the time and situation, there is no right answer that satisfies everyone, and individual preferences must be respected. Nevertheless, this paper tried to making the ACCC system model for the composition of contents and assessment criteria for assessing the creative value of ceramic sculpture as a part of the attempts to making the basic criteria for the quantitative assessment excluding qualitative assessment. The attempts to establish the basic assessment criteria for ceramic sculpture and add and develop further criteria, it will be an opportunity to objectify the unprecedented assessment criteria for ceramic sculpture as well as establish the popularized assessment criteria. The assessment of ceramic sculpture is to assess its creative value as a substance, which consists of ontological nature and representational contents. This premises the area, item, and index-based system defined by the objective pervasiveness and alternating relationship. A ceramic sculpture is assessed for its creative value as a substance, which consists of ontological nature and representational contents. This premises the area, item, and index-based system defined by the objective pervasiveness and alternating relationship. The purpose of this paper is to establish an Assessment Criteria & Contents Configuration (ACCC) model that criticizes, analyzes, and re-interprets the artistic property and elemental characteristics of sculpture’s neoplasticism and new value, as well as optimizes the spatial-temporal characteristics and artistic sensibility’s practical need. Methods First, this paper analyzed the pluralistic concepts of the esthetic sense, formative characteristics, and creative value that reflect the ceramic sculpture’s identity. Then, this paper explored the structural direction of the assessment. Secondly, this paper utilized the formative characteristics, such as originality, esthetic impression, interest, rationality, and concreteness, from the preceding research items as the base data to compose the contents and assessment criteria for the creative value of the ceramic sculpture. Thirdly, this paper established the assessment area, item, and index as detailed measures for assessing the creative value of the sculpture. Then, this paper composed the contents to set the assessment criteria for the creative value of the ceramic sculpture. The ACCC model was designed according to the above results. Lastly, this paper came up with conclusions derived from studies above. Result Conclusion This paper proposed and designed the ACCC model for comprehensive assessment, area, and item for the creative value of the ceramic sculpture. Using the ACCC model, this paper also re-spotlighted on the creative value of the ceramic sculpture to develop standards for assessing and verifying subjective beliefs based on bjective substance. This paper also verified its method and logical justification.

keyword : 도자조형 작품, 창의가치성, 평가기준, Creativity in Ceramic works, Value of Creativity, Assessement Criteria

Background Recently, as the sixth industry has begun in earnest, the primary industry of crop production grown in rural areas is expanding into the rural convergence industry in connection with the secondary processing industry and the tertiary service industry. While brandscaping marketing strategies are currently being highlighted, this study proposes a development strategy for building brandscaping to help expand the brand in the sixth industry. Methods This study examined the relationship between the sixth industrial and brandscaping. This study also analyzed the key factors of brandscaping(identity, experientiality, spatiality) of five good practice companies selected by Ministry of Agriculture, Food and Rural Affairs. Accordingly, this paper proposes development strategies of brand extension and brandscaping in the sixth industry. Result In order to successfully expand the brand in the sixth industry, this study found that brandscaping strategies need to utilize and implement the natural resources, cultural resources, product resources, and service resources. Consumer participation should centered through story based visual identity, experientiality to form relationships with consumers, and spatiality to secure brand assets. Conclusion This study suggested that brandscaping is necessary in order to expand the brand in the sixth industry of agriculture. If brandscaping characteristics such as identity, experientiality, and spatiality are secured within the sixth industry, it will not only build successful brand values for farm companies, but also develop rural convergence industries along with rural development.

keyword : 6차산업, 브랜드스케이핑, 브랜드 확장, The Sixth Industry, Brandscaping, Brand Expansion