| abstract |
| Background The colors provide a point of emotional contact between the designer and the audience, helping to transmit the designer's thoughts and philosophy quickly and intuitively, while meeting the diverse needs of consumers. However, the availability of color and multicolored schemes within the domestic jewelry industry is generally low.
Methods This study examines the definition of color communication by researching and separating associated images and language of each color through a literature search. Additionally, it investigates consumer awareness and preference through market research on domestic jewelry. Availability is assessed, considering the representative color and material of the jewelry industry as the criterion. The name and image of metal and natural jewel are categorized by individual color, and the psychological effect of the colors is shown on an image scale. The study examines jewelry designs that are combined with color communication, using love, which is not only a common emotion of humans but also a typical model of sentimental motive, as the design motive.
Result The study revealed that consumer sentiment about natural jewels in the domestic jewelry market has become rigid. Major domestic jewelry brands seldom use chromatic colors, except for metallic shades. Furthermore, the use of multicolored schemes is also infrequent. The study explores how color communication is utilized in the field of jewelry design.
Conclusion Color accompanies a psychological and physiological response as the fastest and most intuitive communication method. This research suggests that the color of natural jewels, which has only been used for the representative meaning of something like a birthstone, can be applied to nonverbal communication. The results of this research will hopefully help jewelry designers effectively use color and increase the availability of natural jewelry. |
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| Key Words |
| 컬러 커뮤니케이션, 주얼리 디자인, 색채 이미지, Color Communication, Jewelry Design, Color Image |
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