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DOI :
Journal Korea Society of Visual Design Forum , Vol.79, No.0, 53 ~ 63, 2023
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| Title |
| Suggestions for Improving Interface Usability of Chinese Shopping Apps - Focused on T-mall app, Jingdong app, and Pindoudou app - |
| 주초 Chao Zhou , 김민수 Min-soo Kim , 박경진 Kyung-jin Park |
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| abstract |
| Background Currently, as many apps related to shopping apps are developed in China, functions and services are also diversifying. Meanwhile, Chinese shopping apps do not have a large difference in performance of functions and services between apps, and the gap in user experience is narrowing due to similarity. In this respect, in order to have differentiated market competitiveness, more attention should be paid to the user experience, and an interface design plan should be proposed considering the problems that arise in the use of the app.
Methods For 10 experts in that field of the field of those fields in the Chinese market with high shareholders with high shareholders with high shareholders with high shareholders with high shareholders with the evaluation results of the evaluation results.
Result As a result of usability analysis, it was found that the T-Mall app has the best usability, and in particular, among the evaluation items, consistency, efficiency, aesthetics, and usability scores were high. While the Jingdong app is excellent in aesthetics and consistency, it was found that the scores of efficiency and clarity, flexibility and autonomy, and help provision were poor. In the case of the Pindudu app, the usability was the lowest, and the scores of all indicators except visibility were low.
Conclusion Through this study, it was possible to analyze and grasp the items that must be reflected and improved in the shopping app when designing the interface of the Chinese shopping app. The results of this study can be used to develop an interface that considers the usability of Chinese shopping apps in the future. |
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| Key Words |
| 쇼핑 앱, 인터페이스, 휴리스틱 사용성 평가, Shopping App, Interface, Heuristic usability evaluation |
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