Background Jinju City is planning a Walasan forest welfare facility as the demand for people to spend their leisure time in green space facilities increases. And This required the development of BI to build an integrated image of the Walasan Forest Welfare Facility. In this way, we would like to position the facility as a landmark that pursues the viral marketing effect of the Walasan Forest Welfare Facility. Methods Jinju City, Gyeongsangnam-do, and related parties will be provided with basic materials on Walasan, and the foundation of the research will be divided. Then, through the suggestions derived from the previous research and other design case studies, we try to build a brand identity that is only specific for the Walasan Forest Welfare Facility can have. The scope of development is nine types of Basic System development and 28 types of Application Systems, and the research period is 120 days from December 02, 2020 to March 31, 2021. Results "Walasan Jinju in the forest" BI has applied for design 40-2021-0104816, 40-2021-0104817, 40-2021-0104835, 40-2021-0104808, 40-2021-0104832, 40-2021-0104814, and 40-2021-0104810. This has enabled various marketing and design strategies using the "Walasan Jinju in the forest". Conclusions Under the leadership of the institute, "Walasan Jinju in the forest" must be managed according to the BIesign manual. The brand image integrated in the strict management not only creates the local economy but also gives the citizens unity and brand of an affirmative image.

keyword : 월아산 숲속의 진주, 산림복지시설, 브랜드아이덴티티 디자인, Walasan Jinju in the forest, forest welfare facility, brand identity design

Background In this study, we show the effect of experience in a cosmetics store on consumer's healing and the effect of healing on revisit intention. So far, various studies have been conducted on cosmetics and store experience, but few studies have been conducted on the role of healing through consumer experience. This study was intended to supplement existing research and to provide strategic utilization points by focusing on the healing effect of consumers due to in-store experience. Methods A survey was conducted on consumers who had recently visited a cosmetics store, and a total of 211 copies were used for the analysis. SPSS 21.0 and LISREL were used, and a two-step approach of separately analyzing the measurement model and the theoretical model was used for analysis. Result Educational experiences in cosmetics stores have a positive effect on consumers' cognitive healing, and aesthetic and playful experiences have a positive effect on emotional healing. Cognitive healing and emotional healing also have a positive effect on revisit intention. Conclusion Healing in cosmetics stores has an important effect on re-visiting the store and in-store experience is a major factor in healing. This has implications of expanding research on cosmetics stores by applying experiential research and healing research, and these results can be strategically used to differentiate cosmetics stores.

keyword : 체험, 힐링, 재방문의도, Experience, Healing, Re-visit Intention

Background As South Korea is heading to an aging society, the importance of aging well is emphasized. Most of the Korean middle-aged men need to prepare for retirement, which is one of the biggest life events that influence one’s life. Meanwhile, men experience hardships because of not being connected in the community after retirement. Therefore, to overcome this problem, the current study provides a service idea of providing information about “local community center programs” to middle-aged men due to their own personalized needs. Methods The concept “Boom Boom Chat” is introduced through a literature review, user study, and personas, by two interdisciplinary researchers who major in child and family studies, and design management. The service is prototyped by utilizing the Kakaotalk channel, an online real-time chatting program that is used individually. Also, service blueprint is presented as the whole service process. A service test was conducted on 12 prospective users, a simple satisfaction survey was conducted, and user opinions were received. Result The user study was conducted by interviewing middle-aged men and senior plaza officers. According to the literature review and the user study, two types of personas were introduced. The first type did not know how to spend enough time after their retirement, and the second type worried about their economic problems after retirement. Therefore, the service blueprint of "Boom Boom Chat" was introduced to figure out the different individual needs of middle-aged men, by asking their interests through scaled questionnaires. The presented service mainly focused on providing information of community center programs by identifying their needs through surveys using the Kakaotalk channel. Participants have answered that the visual part of this service was well-designed and the chat-bot service provides steps such as consulting by a consultant. Conclusion Further research could focus on testing the program to real targets and testing the accessibility towards users. Also, systematic analyzation is further needed to enable the personalization of the program, in order to recommend various community center programs based on one’s personal needs.

keyword : Well-aging, Community programs, Service Design

Background The purpose of this study is to produce fashion illustrations with Nouveau Pop Art based on the formative form of traditional folk paintings in order to deliver a message on the ills and problems of modern society viewed from a humanistic perspective with metaphorical expression and satirical and humor elements. Methods The study was carried out as a theoretical research and practical research. The theoretical study reestablished the concept of folk paintings and Nouveau Pop Art, and formative form through literary and preceding studies, and internet materials. The Practical research produced six fashion illustration works that implies socially satirical elements and humorous meanings focusing on the theme of Nouveau Pop Art based on the folk paintings and formative form. Result In order to deliver the warning message to the ills and problems of contemporary society, the study produced six fashion illustration works related with problems about the natural environment(Work 1, Work 2), problems about the mass consumption culture(Work 3, Work 4), and problems resulting from the blind acceptance of materialism and obsession with commercialism(Work 5, Work 6). Conclusion Fashion illustration based on the formative form of folk paintings can be used as a creative production technique fusing tradition and modernity.

keyword : 누보팝아트 이미지, 민화, 패션 일러스트레이션, Fashion illustration, Korean folk painting, Nouveau Pop Art image

Background Demand for houses with various designs that contain the needs to diversify according to residents lifestyles and personalities is increasing. This study aims to derive architectural and spatial composition characteristics through conceptual review, statistics and case analysis by selecting multi-family houses that can rent stores and houses together at the same time as the owner lives Methods First, through previous studies and literature, the concept and transformation of multi-family housing and the demand for changes in residential space design according to lifestyle changes after COVID-19 Pandemic were considered. And the trend is examined through the analysis of statistical data on multi-family houses in Gyeonggi-do. Second, the characteristics are derived through the analysis of the district unit plan and the concept and spatial composition of the architectural design of the case of multi-family housing in the district. Third, it suggests the direction of future multi-family housing design. Result First, various planes and spatial configurations appeared according to the diversifying types of family members. Second, the three-dimensional spatial volume is becoming important due to the vertical expansion of the spatial volume. Third, through the control of the solid and void of mass, the rights of mining and ventilation are secured and through this, it is designed as an emotional space for spatial experience. Conclusion It is necessary to reflect the design of changes in the needs of the owner and the lifestyle of future tenants through understanding the surrounding environmental conditions and continuous monitoring of the trend of housing preference. Multi-family housing supplied through this series of design processes will be an alternative to high-quality housing at a reasonable price for the working class in the strained housing market on one side of the apartment.

keyword : 다가구주택, 라이프스타일, 건축공간디자인, Multi-family House, Lifesstyle, Architectural spaces design

Background Efforts to eradicate the plagiarism problem are urgently needed as there are many concerns about plagiarism in the fashion design field, both at home and abroad. In this regard, college students should be more alert and actively interested in plagiarism than anyone else. To this end, not only creativity education for design from university education, but also design learning ethics education is necessary. The purpose of this study is to present specific learning ethics education guidelines required in the field of fashion design. Methods In this study, the types of cases related to plagiarism in fashion design are reviewed, and specific learning ethics education guidelines required in the fashion design field are presented through the results of a survey of students and professors majoring in fashion design. Result The analysis of dispute cases in the fashion design industry shows a lack of awareness that copyright infringement-related problems occur frequently in clothing and fashion product design and that design acts as a trademark. The results of the survey, First, as in the results of the case study, it is required to raise awareness of copyright infringement issues in design, and second, efforts to find reference points using various educational methods for the types of problems that are difficult to establish absolute standards. Third, it is necessary for the professor to provide clear guidelines in consideration of the characteristics of the class, and fourth, it was possible to confirm the student's expectations for the professors in relation to the prevention of learning irregularities. Conclusion In the field of fashion design, education on the trademark use of design and education related to secondary work creation, image theft, positive/negative cases of homage or parody is required. It is suggested to present guidelines at the beginning of the class regarding learning ethics in fashion design classes, and as a teaching method to prevent learning cheating in advance, idea sketches and design development process records are recommended at the design stage.

keyword : 학습부정행위, 학습윤리 교육, 학습윤리 가이드라인, Learning irregularities, Learning ethics Education, Learning ethics guideline

Background The metaBUS industry is rapidly developing. Thus, it is time to study the direction of brand marketing within the meta-bus. In the meta-bus, the effect of the brand experience may appear in a different direction from the real world because users experience the brand through their avatars. Methods A hypothesis was established based on existing studies. A survey was conducted on users who experienced Gucci Villa of brand Gucci on ZEPETO, a metaBUS platform. Based on the results of the survey, the hypothesis was verified, and the effect of brand experience on brand attitude through avatars was analyzed. Result Users recognize that they are experiencing brands through avatars. Sensory and behavioral experiences through avatars had a positive effect on brand attitudes. However, emotional and cognitive experiences did not significantly affect brand attitudes. Conclusion Brand attitudes can be developed in a positive direction through sensory experiences and behavioral experiences.

keyword : 메타버스, 아바타, 브랜드 경험, 브랜드 태도, Meta-bus, Avatar, Brand Experience, Brand Attitude

Background Online shopping utilization is soaring due to the activation and convenience of non-face-to-face services, and the visual effect and value of the main image that consumers first encounter when visiting online shopping malls, play an important role in consumers' purchases. In this study, we explore the effective direction of the main image by considering the preference according to the expression type of the main image message. Methods In this study, statistical processing of the collected questionnaire to verify the established hypotheses went through a data coding process. Then, an empirical analysis was conducted using the SPSS (Statistical Package for Social Science) 22.0 Korean version program in the following manner. Frequency analysis and descriptive statistical analysis were performed, and in order to confirm the difference between groups according to the shopping orientation, the difference in recognition, favorability, and participation was confirmed using analysis of variance (ANOVA) and Scheffe’s method as a post-hoc analysis. Result In the information-providing image, the economic pursuit group showed the highest recognition, and the lowest group was the pleasure-seeking group and trend-seeking group. In the case of the interest-inducing image, on the contrary, the group with the pleasure-type and the trend-seeking tendency was high, and the group with the economic efficiency and the brand-seeking orientation showed low recognition. Conclusion When creating the main image of an online shopping mall, it is necessary to effectively convey a message based on the shopping orientation of the main target group of the shopping mall, and accordingly, the company's marketing advertisement strategy should be established to maximize the advertisement efficiency

keyword : 온라인 쇼핑, 메인 이미지, 쇼핑 성향, Online Shopping, Main image, Shopping Orientation

Background Art collaboration products are original because they have more creative elements than general products, highlighting aesthetics as they focus on art. Furthermore, art collaboration can increase the scarcity value of products due to symbolic features and limited sales. Art collaboration can derive various characteristics such as scarcity, originality, aesthetics, symbolism, and functionality through art collaboration with brands. This study attempted to understand the effect of art collaboration on brand image and brand loyalty considering these characteristics. Method This study surveyed women in their twenties who have a high preference for luxury brands, quickly grasp the design concept of brand products, and are sensitive to changes in design concepts. This study performed frequency, reliability analysis, difference analysis, and regression analysis on the collected data using the SPSS 27.0 statistical program. Results As a result of conducting a difference analysis according to the characteristics of the survey subjects, art collaboration, brand image, and brand loyalty all differ according to occupation and income. In addition, this study confirmes that art collaboration has a significant effect on brand image and brand loyalty. Conclusion This study empirically confirms that it is effective to use art collaboration to improve brand image and brand loyalty in companies. Therefore, this study proposes that the luxury brand art collaboration should be actively used in practice, which also reveals that brand marketing can also be influenced by the level of awareness and preference of participating artists in art collaboration.

keyword : 아트콜라보레이션, 브랜드 이미지, 브랜드 충성도, art collaboration, brand image, brand loyalty

Background An object refers to the existence of a fact or a living organism which has noema as a semantic being that directs an inevitable association. This study examines what bojagi are, what defines them, and the essence of what exists. Therefore, the inherent existence of the unknown value of bojagi from the Joseon Dynasty, which is the proposition of this study, interprets, explains, and investigates the causality of perception and emotional intuition. Method From an aesthetic perspective, noema has an immanent and ideological existence. The psychologically substantive element that constitutes the consciousness in E. Husserl’s phenomenology establishes this essential perception as the scientific basis of philosophy. This method to aesthetics, along with the understanding of the aesthetic properties of Korean wrapping cloth and formative expression elements possessed by the phenomenality of logical interpretation, forms the basis of the analysis on a noumenon's intentional nature. This is because the convergence axioms of cathect and cathexis as aesthetic values embodied in the Korean wrapping cloth and the existing composition of folklore epitomes or shapes are constructed as existential means. Results The derived Korean traditional Gyubang culture and esthesis implication of the folklore are embodied in the inner sincerity of inclusiveness and consciousness, the inherent beauty of inclusiveness, such as the attachment of n-dimensional significance of the implicit view of nature, the rational view of nature, and the phenomenal view of the universe. The social characteristics of the aesthetic noema, being the basis of aesthetic value, are the reciprocal relationships between the embodied beauty of the gyubang culture, the enduring beauty of life, the vitality of good, and the act of being non-judgmental. Conclusion To summarize the research results, this study demonstrates the significance of fact-finding that non modalitat avant-garde of independently significant, playful unit and module transformation, and beyond dimensionality are embedded in the unknown values of Korean beauty.

keyword : 에스테시스, 누메논, 미지, 未知, 가치, Esthesis, Noumenon, Unknown values