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DOI :
Journal Korea Society of Visual Design Forum , Vol.73, No.0, 7 ~ 21, 2021
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| Title |
| Walasan Jinju in the Forest BI/CI Design |
| 정가람솔 Ga-ram-sol Jeong , 안수지 Su-ji Ahn , 박현진 Hyeon-jin Park , 최경옥 Kyong-ok Choi , 윤재성 Jae-sung Yun |
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| abstract |
| Background Jinju City is planning a Walasan forest welfare facility as the demand for people to spend their leisure time in green space facilities increases. And This required the development of BI to build an integrated image of the Walasan Forest Welfare Facility. In this way, we would like to position the facility as a landmark that pursues the viral marketing effect of the Walasan Forest Welfare Facility.
Methods Jinju City, Gyeongsangnam-do, and related parties will be provided with basic materials on Walasan, and the foundation of the research will be divided. Then, through the suggestions derived from the previous research and other design case studies, we try to build a brand identity that is only specific for the Walasan Forest Welfare Facility can have. The scope of development is nine types of Basic System development and 28 types of Application Systems, and the research period is 120 days from December 02, 2020 to March 31, 2021.
Results "Walasan Jinju in the forest" BI has applied for design 40-2021-0104816, 40-2021-0104817, 40-2021-0104835, 40-2021-0104808, 40-2021-0104832, 40-2021-0104814, and 40-2021-0104810. This has enabled various marketing and design strategies using the "Walasan Jinju in the forest".
Conclusions Under the leadership of the institute, "Walasan Jinju in the forest" must be managed according to the BIesign manual. The brand image integrated in the strict management not only creates the local economy but also gives the citizens unity and brand of an affirmative image. |
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| Key Words |
| 월아산 숲속의 진주, 산림복지시설, 브랜드아이덴티티 디자인, Walasan Jinju in the forest, forest welfare facility, brand identity design |
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