| abstract |
| Background In this study, we show the effect of experience in a cosmetics store on consumer's healing and the effect of healing on revisit intention. So far, various studies have been conducted on cosmetics and store experience, but few studies have been conducted on the role of healing through consumer experience. This study was intended to supplement existing research and to provide strategic utilization points by focusing on the healing effect of consumers due to in-store experience.
Methods A survey was conducted on consumers who had recently visited a cosmetics store, and a total of 211 copies were used for the analysis. SPSS 21.0 and LISREL were used, and a two-step approach of separately analyzing the measurement model and the theoretical model was used for analysis.
Result Educational experiences in cosmetics stores have a positive effect on consumers' cognitive healing, and aesthetic and playful experiences have a positive effect on emotional healing. Cognitive healing and emotional healing also have a positive effect on revisit intention.
Conclusion Healing in cosmetics stores has an important effect on re-visiting the store and in-store experience is a major factor in healing. This has implications of expanding research on cosmetics stores by applying experiential research and healing research, and these results can be strategically used to differentiate cosmetics stores. |
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| Key Words |
| 체험, 힐링, 재방문의도, Experience, Healing, Re-visit Intention |
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