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Die Erkenntnis die ich erwehne bedeutet eine sinnvolle Erkenntnis, da? der formale Gegenstand eine Beziehung zwichen den inhaltlichen und gegenst??ndlichen Denkweise hat. Die Erkenntnistheorie wurde in der Neuzeit von I. Kant durch seine Hauptartikel "Kritik der reine Vernunft" ein sesationele Hauptforschung. In Orient wurde die Aufgabe ??ber die Erkenntnistheorie als Einklang zwichen die Monschheit und das Universum begonnen, und gegensatz in Westen wurde sie als Schwerpunkt von dem Begriff der Wahrheit unter der Verbindungsmoglichkeit, wie der Subjekt den Objekt erkannt. Die Aufgabe der Erkenntnis wurde zwichen die menschliche Natur und Ontologie behandelt, und die Verstandnis ??ber den Gegenstand wurde nicht als formaler Charakter, sondern das Wesen des Inhaltes angesehen.Es ist nicht moglich die westlichen Fassung des Begriffes zu akzeptieren, solange zwichen die Menschheit und die Moglichkeit des Universums nicht zu akzeptieren wie in Orient. Der Vergleich sollte man richtig von dem akademischen Grund trennen. Weil objektive Verstandnis uber den Transzendentalisus von Fremder abangig von Denkweise ist.

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In the 21st century knowledge-and-information-oriented age, individual diversity is emphasized, and information acquisition and consumption levels are heightened. This trend of the times refuses to accept the mass production system centering around the competition in price. In consequence, inevitably does come the age of value created in which quality goods are produced by the multikind and small quantitiy production system. Design along with information and communication as 21st century knowledge-based business is gaining ground as a main factor national competitiveness is dependent upon in this age. Accordingly, the purpose of this study is to analyze the process and realities of the establishment of a firm specialized in venture design, both one of knowledge-based business and one factor which decides whether in the knowledge-and-information-oriented age, the millennium, our country will gain ground as one of the leading countries in the world or it will set in the west just like the twilight of the 20th century, and try to pave the way to promote the establishment of design venture required by this age. In a knowledge-based economic society, working methods are more important than working hours, and technical knowledge is more important than general knowledge. Desire for self-achievement is to be stronger than unilateral sense of loyalty to an organization. For the country in which there are many men of great originality who can enhance value added through incessant self-improvement, self-development and self -reformation can secure competitiveness among nations in the upcoming century.

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About 50 years have passed since the industrial Design was established in Korea. During this period, it`s craft and design have played an important role enlarging the national competitive ability and in developing the people`s lives. The important of Industrial Design and its education is increasing day by day because it can be a new basic foundation in national industry in order to become the central nation of the world in 21th century. Especially the education of Industrial Design in junior college has taken a central part in extending the enterprise and the nation. But now, the education of Industrial Design is not playing its proper role on account of some causes, the insufficient demand, the non-efficient educational system, the absence, of future-headed education etc. Therefore this study will propose a scientific and systematic method for the proper education of Industrial Design and for creating sufficient demand in industrial society.

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Instinct to eat and drink is the most strongest of human`s basic instincts. Although to drink alcohol is different from other basic instincts, it especially is strong. Therefore an alcohol advertisement is made up of various contents to stimulate these instincts. These ways to advertise alcohol products were very simple until 1980`s. But Absolute Vodak campaigns in mid 1980`s used various methods and materials to express images of product. Absolute Vodak campaign developed alcohol Ads in quality and quantity. This article focus on these ascepts of Absolute Vodak compaigns with the intention of helping quality improvement of domestic alcohol Ad. This article uses various psychological and arctic access to balance to analysis Absolute Vodak campaigns. Conclusions are following. First, Absolute Vodak campaigns used various methods and materials to express images and balance. Second, symbolic expression made these Ads possible. Various symbolic materials expresses secondary social images of products to help audiences identify themselves with product via consumption. Third, Absolute Vodak campaigns used various methods such as balance/ unbalance, centrifugal, crystallographic balance. It aims to keep balance in Ads to change audiences` mind. Therefore we can use these methods to improve quality of domestic alcohol Ads.

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Under what economic circumstances are we at present? It is too shocking a chance to ascribe its cause to merely by accident`. Who can have imagined being forced to be supported by I.M.F. just on the eve of the age of the national annual income per capita $ 10,000, the number of cars 10,000,000, and the number of houses 10,000,000? The hands of a clock in Korean history has been turned ten years backwards. For the past six months of I.M.F. system our everyday life has been completely changed. Our living standard has become that of ten years ago just as a reel of film is forced to be rewound speedily. A simple dream of the age of the national annual income per capita $ 10,000 has in a moment been transformed into a disappointing dream of the age of $6,000, the level at the end of the eighties. What with mass unemployment, high prices of commodities, salary reduction and slump in prices of houses, national assets has dwindled just as it has thawed. Accordingly, such myths as full employment, lifelong jobs and real estate myth, by-products of high-degree growth have disappeared. If we should fail in restructuring government and industries, it will result in: unchangeable national annual income per capita $5,000, economic growth rate minus or 1% level, high prices of commodities increasing by more than 5%, high unemployment rate 7% or so. If we fail in or delay our restructuring them, it is hard for us to look on the brighter side of our economic situations. It is reported that we have been suffering from the worst economic crisis after Korean War, that is, we are now leading our lives supported by I.M.F In consequence, the purpose of this study is to present some ways to reinforce national competitiveness derived from a frontier spirit of industrial design pioneers, which I believe can be the Wisdom of Solomon` with which we can tide over national economic crisis and survive the cold wave. Besides, at present when we are being supported by I.M.F., this study in pursuit of beauty from the small` trying to think small, not big, is intended to present some ways as a philosophy of design so as to overcome the tide of being forced to be supported by I.M.F. The followings are demonstrated according to the purpose of this study: First, as far as historical backgrounds of industrial design and pioneers` frontier spirit are concerned. they are analyzed focusing on how the United States of America tided over international economic panics occurring in the twenties. Second, as far as the pursuit of the turning point of industrial design is concerned, they are thoroughly investigated and analyzed centering around the standpoints of ergonomics and ecology of industrial design. Third, In other to inspire self-confidence of we-can-do-it keeping it in mind that national competitiveness wholly depends upon design. I would like to emphasize the importance of industrial design attaching importance to the settlement of the questions. Why does national economy or existence of enterprises depend on design? Why do we have to compete with other countries in design?

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In recent various environment changes of universities and colleges,began to feel one another as their rival and recognized advertising marketing as a solution of unlimiteded competition and were in serious action for advertising. The purpose of this study is to suggest the expression type of the Visual Message for the school newspaper advertising with these understandings this research the problems and how to expression images according to school concept which will emphasize it`s differentiation and intergration value.

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Pluralization of industrial structures and economic and social changes along with economic growth require that we should seek after rapidity and efficiency in our daily life. We need convenient means of transportation so as to meet our desires, the by-product of which is thought to be traffic accidents. Nowadays traffic accidents are one of serious social problems highly developed social is confronted with. Traffic is a complex of pedestrians, vehicles, roads, facilities, and it is operated by them. The insecurity of one of these factors sometimes can result in a traffic accident, but in most cases some factors cause it to happen by reciprocal action. The cause of traffic accidents can be classified into the following two : reckless driving and drunk driving. The one results from speeding and traffic violation, and the other is an inhumane driving which foreshadows an impending danger the moment a drunk driver touches his or her steering wheel. Public service advertising plays a role of a solver who can settle social problems. Accordingly, the purpose of this study is to investigate and analyze the miserable results of great disasters centering around the two causes of reckless driving and drunk driving which can be causative of traffic accidents in nine cases out of ten, and make posters for traffic safety, and warn possessors of driver`s licenses as many as 18 million of the danger of traffic accidents as a series of traffic safety campaigns, and persuade them to prevent accidents from occurring.

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