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A study on Hairstyle of Cover Models in Women`s Magazines
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송점숙 Song Jum-sook , 유태순 Yoo Tai-soon |
JEWNR 35(0) 7-16, 2012 |
ABSTRACT
This research aims to compare and analyze the forms and images of hairstyles on the covers of women`s magazines; to emphasize the significance of women`s magazine covers because of women`s easy access to trend information; and to provide the basic data to create the most proper hairstyles for the cover of women`s magazines. Models` hair images and hair forms from 60 magazines were examined and analyzed, which had appeared on the covers of women`s magazines from January, 2006 to December, 2010 such as Women`s Dong-A, Women Sense, Lady Kyunghyang, and Vogue Korea.
The findings show that natural-looking hairstyles such as long-layered styles and up-styles appeared most frequently and the ratio of hair forms varied depending on the target readers. In the case of Women`s Dong-A and Women Sense whose target readers are over 40, for example, elegant images were represented with use of up-styles to highlight more volume, whereas Lady Kyunghyang, which has its target readers in their thirties, put an emphasis on a bright and romantic image using wavy long-layered hair forms. On the other hand, for Vogue Korea, whose primary readers are in their twenties when women are sensitive to fashion and trends, it presented its own characteristics and the flow of trends by modifying up-styles and long-layered styles with exaggerated volume and waves or directing with objects or hats.
keyword : 여성잡지 표지, 헤어 형태, 헤어 이미지, Women`s magazine cover, hair forms, hair images
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Design Characteristics of The World EXPO Pavilion through Space Design Marketing - Focused on Exterior Design of National Pavilions in The World Exposition Shanghai China 2010 -
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박성신 Pak Sungsine |
JEWNR 35(0) 17-26, 2012 |
ABSTRACT
In National brand era, the World Exposition increases exchanges in the social, economic and cultural fields and it shows the spatial design trends. At the same time, it is a field of space design marketing. Each pavilion plays a major part of space design marketing as a media. According to the concept of space design marketing, the pavilions are designed to hold the visitors, to symbolize the nation identity and to evaluate the nation image. In 2010 Shanghai Word Exposition, the pavilions express the national identity in the following ways: modernization of traditional architectural technique, installation of traditional color and materials, creation of space in the basis of symbolic concept and making a landmark. They emphasize also themselves through powerful mass and surface design such as dramatic form and three-dimensional surface, surface adapting to the change in the surroundings, kinetic surface showing the visitors` circulation and digital interactive surface.
keyword : 엑스포건축, 외피, 공간 디자인마케팅, 국가아이덴티티, 국가이미지, Exposition Pavilion, Surface, Space Design Marketing, Nation Identity, Nation Image
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The Subjective Perception Types of citizen`s participation in Neighbourhood-Making Project
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김근호 Kim Keun-ho , 이영창 Lee Young-chang , 이은영 Lee Eun-young |
JEWNR 35(0) 27-38, 2012 |
ABSTRACT
The research aim is to find the subjective perception types on citizen participation in the neighbourhood-making project by the public and experts and to search for the development plan based on these types. To achieve this aim, this research uses Q-methodology. Three types extracted from experts`s perception are a type which is focused on a long-term strategy, a type on citizen`s participation, and a type on government leading. And there are four types from extracted from public perception : a type on an involvement, a type on business effectiveness, a type on a long-term strategy, and a type on reflection of residents` comments. Finally, this research suggests that the neighbourhood-making project needs having the partnership and the organization among participants, sharing the project purpose, securing the cooperation mechanism among participants, and improving the support system.
keyword : 마을만들기, 주민참여, Q방법론, 인식유형, Citizen`s Participation, Neighbourhood-Making, Perception Types, Q-methodology
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A Study of Middle Aged Obese Men`s Body Shapes - 35~55 Years of Age -
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성옥진 Seong-ok-jin , 하희정 Ha Hee-jung |
JEWNR 35(0) 39-50, 2012 |
ABSTRACT
This study looks into the characteristics of a fat body type of males from 35 to 55 with a BMI rate higher than 25 thus categorized in mid-degree obesity and high-degree obesity according to `the 6th Korean Anthropometric survey` then provides a basic data for cloth design by defining the characteristics for each body type.
As for the physical characteristics, obese males in middle age have larger neck size and waist measurement as their fat is accumulated around waist and valley and their waist measurement appeared to be larger by a greater degree than other parts. The higher the age the shorter their height while their arms and legs are shorter by greater degree than youth obesity. The type of obesity can be divided into three types. Type 1 is obesity with a short height and type 2 is upper part obesity with a big chest and protruding valley. Type 3 is obesity with tall height and a large solid build
keyword : 비만체형, 중년남성, 요인분석, BMI, Obesity body types, middle-aged men`s, factor analysis
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Improvement of the Kindergarten Uniform Design Based on the Preference of Teachers and Parents
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함연자 Ham Youn-ja , 문명옥 Moon Myeng-ok |
JEWNR 35(0) 51-63, 2012 |
ABSTRACT
For the most important thing to make better kindergarten uniform, teachers and parents both pointed out functionality. For the second-most-important thing, teachers pointed out a symbolic design showing the kindergarten, but parents pointed out beautiful design. For the style of the uniform, formal suit was widely used now. However, teachers preferred training suit and parents preferred semi formal suit according to the survey. Therefore, future kindergarten uniforms should be made considering not only formality but also activeness. According to the survey, teachers preferred the kindergarten`s logo pattern, and parents preferred checkered pattern. Therefore, future kindergarten uniforms should be made by carefully combining logo, checkered, and plain pattern to get synergy effect. For the color of the uniform, dark tone was widely used for the most of the current winter uniforms. The future kindergarten uniforms should be made with possible combination of two or three colors in vivid tone, which can help expose children`s brightness and cheeriness.
keyword : 유치원복, 유치원복의 선호 경향, 유치원복 형태, kindergarten uniform, preference of kindergarten uniform design, kindergarten uniform style
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Comparison of physical quantity of poster color and visible-quantity due to the gradation - Mainly by the experiment with poster color for colorist practical work of Shinhanart Corp.-
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차순실 Cha Soon-shil |
JEWNR 35(0) 65-76, 2012 |
ABSTRACT
The study on a color starts in developing an ability of analyzing, expressing and delivering the color accurately and objectively. When you want to know the brightness of a color, you can find a visual comparison method that is used the most generally, which is called gray scale, the standard of brightness-scale and color-standardization.
Accordingly, this research made a gray scale that equally increased physical quantity of the poster color(designers gouache) by the value scale between N9.5∼N1.5, also made a gray scale that maintains visual equal-interval and colored it with spectro-colorimetry, also this study would like to suggest the mixture quantity of poster color by brightness-step of gray scale according to the change of visual equal-interval.
The result of research shows that in using poster color with gray scale which maintains visual equal-interval, mixture quantity of white and black is not increase in gradual arithmetical progression but in geometric progression and the result of an experiment, and according to the result, suggests the distribution chart of white and black is N9.5(100:0), N9(99:1), N8(95:5), N7(82:18), N6(62:38), N5(44:56), N4(28:72), N3(16:84), N2(7:93), N1.5(0:100) by phased brightness-step.
Thus, this study expects to re-colorist who study color, it can be used as a consistent and efficient color educating data through a certain standard-mixing suggestion.
keyword : 그레이스케일, 물리량, 시감량, Gray scale, Physical quantity, Visible-quantity
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Analysis of Visitors` Behavior by Blogs
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조은이 Cho Eun-yi , 김도경 Kim Do-kyong |
JEWNR 35(0) 77-86, 2012 |
ABSTRACT
With the awareness of the importance of active street space in cities in mind, this research started from the perspective that it is necessary to analyze the visitors` behavior in order to continuously manage and improve the space while still maintaining the existing characteristics. Also, in analyzing the visitors` behavior, the research was conducted with the hypothesis that if blogs were used, the analysis can be efficient both in time and financially.
The research was conducted under the comparative analysis that used 500 online blogs found from searching “samcheongdong-gil” on a search engine, the visitors` behavior of buildings of samcheongdong-gil, and surveys. First, the analysis was done according to Jan Gehl`s three types of outdoor activities, and again on the frequency of the detailed behavior. As a result, blogs, building usage condition, and surveys all indicated that optional activities were the most frequently happening. Especially, the blogs indicated that optional activities took over 90% of the total activities, and this can imply that blogs are very personal and have subjective characteristics. However, because of this aspect, blogs will be very useful for classifying visitors` behavior occurring from the space`s characteristics. From the analysis of the frequency of detailed behaviors, except two cases, the types of visitors` behavior drawn from blogs and surveys are all the same. Moreover, “traveling/sightseeing”, “visiting famous restaurants/eatery”, and “visiting cafes”were all at high percentages in both blogs and surveys. Therefore, in regards to analyzing street spaces` visitors` behavior, it is concluded that online blogs are very useful.
There are a few limitations to the research. The first is that online blogs are subjective and personal, as Moon-hui Choi(2005) mentioned, that the object of the research itself is very subjective and personal, making it hard to measure and analyze. Therefore, for future research, it is necessary to examine various ways to measure the contents of the posts on the online blogs. Secondly, the research`s location is limited to only one, making it hard to analyze various types of examples. Therefore, it is hard to apply the result of the research to any spaces. In order to increase the objectification and the credibility of the result, it is necessary to conduct a relatively more extensive and systematic research that targets other similar spaces.
keyword : 블로그, 방문자 행태, 삼청동길, Blog, Visitors` Behavior, Samcheongdong-gil
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A Study of Positioning Strategies for Low-middle Priced Innerwear Brand in Korea - Focused on Female College Student in Seoul and GyeongGi-Do Area -
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이민경 Min-gyung Lee , 김현주 Hyeon Ju Kim |
JEWNR 35(0) 87-97, 2012 |
ABSTRACT
This study attempts to provide basic data for differentiated product positioning strategies by analyzing main attributes that influence the selection of domestic low-middle priced innerwear brands and making a perceptual map in order to obtain ideal directions for the present status of the brands. A survey was conducted on product attributes of 5 innerwear brands to evaluate costumers` preferences with 175 colleges girls attending colleges in Seoul and the metropolitan area. For the data analysis, factor analysis and multiple regression analysis were introduced using SPSS 12.0 program.
The results of the study are as follows: First, product attributes of low-middle priced innerwear brands are classified into 3 factors such as aesthetic appreciation, reliability and promotion. Second, the results of multiple regression analysis show aesthetic appreciation, reliability and promotion all have effects on brand preference. Third, ideal directions for innerwear brands were drawn through the multiple regression analysis of preference; Y brand was recognized as the most ideal brand among college girls corresponding to the ideal directions in reliability and promotion.
keyword : 제품속성, 이너웨어 브랜드, 포지셔닝 전략, 지각도, Product Attributes, Innerwear Brand, Positioning Strategy, Perceptual Map
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Interaction Relation and Extended Expression of New Media Art in Plastic Art
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김재원 Kim Jae Won |
JEWNR 35(0) 99-112, 2012 |
ABSTRACT
Since 20th century, digital technology started to change our daily life in full-scale. From 1990`s, New Media Art uses computer and algorithm, is process-oriented, and is a art work emphasizing real-time interaction through the participation of visitors based on time.
Recently, new task called the creation of culture contents emerged and it searches a new method, a fusion between information & scientific technology and media art.
The largest characteristic of contemporary plastic art is to make the boundary among genres to be vague and to enable the image manipulation. Such change is a mean to deliver the thoughts of artists by the effect of new technology and is to express interrelation by extension.
Therefore, the purpose of this dissertation is to consider whole situation of image which is reproduced at New Media Art via digital media and to suggest its development direction in future.
Also, This thesis to find out the connection to interaction between traditional plastic art, art works shown from New Media Art, and visitors, and we intend to search the methods of new communication which emerged with the change via various works and the changes of recognition.
As a conclusion, the trend of New Media Art shows inter-supplementary type by both of technical and artistic elements, and this study that the trend of New Media Art will be developed as a field of plastic art with the characteristic of exhibition emphasizing interaction with visitors which `technical art, artistic technology, and entertainment element` are added.
keyword : 뉴 미디어아트, 상호작용성, 조형예술, New Media Art, interaction, plastic art
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On figurative patterns of Animals` illustration in the Korean Bronge Age-An historical approach to Convergent Design-
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김향원 Kim Hyang-won , 최인숙 Choi In-sook |
JEWNR 35(0) 309-318, 2012 |
ABSTRACT
This paper has ventured to propose that a contemporary design tendency to convergence (intercommunication between figures and abstraction, shape and frame, letters and images, various genres) is a kind of universal human creation competence rather than temporary or technological one. The Korean design is too originated and generated of some historical accumulation which are made by Skitai and north-branced peoples` lifework and aesthetic.
Historical documents and texts analysis are used to illustrate the above points. This historical study can be investigated from figurative and artistic expressions in animal illustration in the age of Bronze and can explain its some characters in style. Firstly, illustration of Bronze age reveals its modern character in repetition which supports a communication; when outward, it reaffirms and stresses the important role of symmetric one. It is also worth noting that for the people in this age as well as works, design was already utilitarian and modernized. Secondly, illustration of Bronze age reveals its realistic character in iconization of natural things which supports a representation; when outward, it reaffirms and stresses the important role of s abstract one. It is also worth noting that this design was already aristotelian and classical.
These main characters of the illustration show that our contemporary aesthetic and design in Digital age is not in its unique industrial and modern historical course, but also in our universal tradition which is actually performant. In this respect, we cannot judge that modern and contemporary design aspect is separated from our aesthetic and life works historically accumulated.
keyword : 융복합성, 한반도청동기시대, 동물문양, Convergence, Korean Bronze Age, Animal motif
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