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Vol.35, No.0, 77 ~ 87, 2012
Title
Analysis of Visitors` Behavior by Blogs
조은이 Cho Eun-yi , 김도경 Kim Do-kyong
Abstract
With the awareness of the importance of active street space in cities in mind, this research started from the perspective that it is necessary to analyze the visitors` behavior in order to continuously manage and improve the space while still maintaining the existing characteristics. Also, in analyzing the visitors` behavior, the research was conducted with the hypothesis that if blogs were used, the analysis can be efficient both in time and financially. The research was conducted under the comparative analysis that used 500 online blogs found from searching “samcheongdong-gil” on a search engine, the visitors` behavior of buildings of samcheongdong-gil, and surveys. First, the analysis was done according to Jan Gehl`s three types of outdoor activities, and again on the frequency of the detailed behavior. As a result, blogs, building usage condition, and surveys all indicated that optional activities were the most frequently happening. Especially, the blogs indicated that optional activities took over 90% of the total activities, and this can imply that blogs are very personal and have subjective characteristics. However, because of this aspect, blogs will be very useful for classifying visitors` behavior occurring from the space`s characteristics. From the analysis of the frequency of detailed behaviors, except two cases, the types of visitors` behavior drawn from blogs and surveys are all the same. Moreover, “traveling/sightseeing”, “visiting famous restaurants/eatery”, and “visiting cafes”were all at high percentages in both blogs and surveys. Therefore, in regards to analyzing street spaces` visitors` behavior, it is concluded that online blogs are very useful. There are a few limitations to the research. The first is that online blogs are subjective and personal, as Moon-hui Choi(2005) mentioned, that the object of the research itself is very subjective and personal, making it hard to measure and analyze. Therefore, for future research, it is necessary to examine various ways to measure the contents of the posts on the online blogs. Secondly, the research`s location is limited to only one, making it hard to analyze various types of examples. Therefore, it is hard to apply the result of the research to any spaces. In order to increase the objectification and the credibility of the result, it is necessary to conduct a relatively more extensive and systematic research that targets other similar spaces.
Key Words
블로그, 방문자 행태, 삼청동길, Blog, Visitors` Behavior, Samcheongdong-gil
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