• Home > CONTENT >Past Issues
Vol.35, No.0, 7 ~ 17, 2012
Title
A study on Hairstyle of Cover Models in Women`s Magazines
송점숙 Song Jum-sook , 유태순 Yoo Tai-soon
Abstract
This research aims to compare and analyze the forms and images of hairstyles on the covers of women`s magazines; to emphasize the significance of women`s magazine covers because of women`s easy access to trend information; and to provide the basic data to create the most proper hairstyles for the cover of women`s magazines. Models` hair images and hair forms from 60 magazines were examined and analyzed, which had appeared on the covers of women`s magazines from January, 2006 to December, 2010 such as Women`s Dong-A, Women Sense, Lady Kyunghyang, and Vogue Korea. The findings show that natural-looking hairstyles such as long-layered styles and up-styles appeared most frequently and the ratio of hair forms varied depending on the target readers. In the case of Women`s Dong-A and Women Sense whose target readers are over 40, for example, elegant images were represented with use of up-styles to highlight more volume, whereas Lady Kyunghyang, which has its target readers in their thirties, put an emphasis on a bright and romantic image using wavy long-layered hair forms. On the other hand, for Vogue Korea, whose primary readers are in their twenties when women are sensitive to fashion and trends, it presented its own characteristics and the flow of trends by modifying up-styles and long-layered styles with exaggerated volume and waves or directing with objects or hats.
Key Words
여성잡지 표지, 헤어 형태, 헤어 이미지, Women`s magazine cover, hair forms, hair images
| pdf view Full Text


Copyright(c)2013 by East-West Nursing Research Institute, Kyung Hee University Tel:02)961-9113 / Fax:02)961-9398