T-shirts are one of the fashion items that modern people usually wear and various kinds of t-shirts now became means of public communication with development of printing techniques. This study analyzed the examples of wearing from the internet by classifying printing designs on t-shirts by graffiti, lettering, public image application, works of art application and optical illusion, and explored social and cultural meanings and roles that t-shirts have. As a result of the analysis, firstly t-shirts with political PR messages has appeared since 1940 and they were utilized in various elections. Secondly, as a expression of identities of the group and personals, it plays a role to exposure one`s characteristics in line with traits of modern people who want to show themselves actively. Thirdly, there is a meaning of sarcasm and play. They satire the modern society with illusion and humorous printings, or express entertainment personality. Fourthly, for advertising company or products a simple corporate logo printing, or printings that will deliver the message by causing laughs with fun visual images and printings with works of art that will satisfy the customer`s cultural demands will be used in order to increase the sales and create corporate image and brand value.

keyword : 티셔츠, 메시지, 정체성, t-shirt, message, identity

This study has empirically explored the impact of aesthetic elements of dehumidifier on design preference and brand preference. To accomplish the objective, aesthetic elements were established as follows: simplicity; balance; unity; style; novelty; proportion. A hypothesis was established as the following: "These elements influence design preference and brand preference." A survey was conducted on potential and actual customers, and collected data was analyzed empirically. The study samples were women in their 20s to 50s, who were considering buying a dehumidifier or have purchased it at a department store, Home plus, or Emart. The data was collected from August 20 to September 10 in 2013. Among 600 questionnaires, 452 of them were collected, and 425 of which were used ultimately in the analysis, excluding 27 copies with insufficient content. The findings can be summarized as the following two key points. First, as the impact of aesthetic elements of dehumidifier (simplicity, balance, unity, style, novelty and proportion) becomes greater, it has a greater influence on design preference. As design preference increases, it has a greater influence on brand preference. Second, among the aesthetic elements, `unity` and `simplicity` have a significant impact on design preference. Likewise, `simplicity` and `unity` have a significant impact on brand preference. Therefore, among the aesthetic elements, when unity is emphasized with the first priority, it increases the design preference of dehumidifier. On the other hand, when simplicity is emphasized, it increases the brand preference of dehumidifier. These findings are meaningful in that they can serve as a guideline when taking into account the aesthetic elements of dehumidifier. These findings can also serve as useful information when establishing image marketing strategies for dehumidifier. However, one limitation is that these findings are not broad enough to be extended to all types of dehumidifier, due to a limited number of study samples.

keyword : 제품디자인, 심미적 요소, 제습기 제품, Product Design, Aesthetic Elements, Dehumidifier

The image of the city, such as tourism, trade and cultural exchanges that are directly related to current income, for each city urban color image makeover, city brand, to develop elements of the city as a symbol to the rest of the city is applying. We are offline as well as online in the various countries of the world to visit, and the city, the country`s image in the web page is easily accessible. In this study, developed by each city by city web site colors and hues used in color image analyzes was to determine whether coherent. Surveyed a large floating population and the development of tourism and culture resources, Seoul, Busan, Jeju was selected as. The color of selected cities in the development of guidelines and related data analysis, symbolic color was represented in each city on the website is used to extract color and the color of the images were analyzed and compared with each other. As a result, through the website of the city`s identity has not been passed in the color image, the city developed in the use of color that does not occur very little was known. The city is relatively policy applies color online, offline, if there was a unified color images. But, Busan, Jeju Island, the identity of each city rather than using color to represent the various colors used showed that. On-line and off-line the city`s unity was hard to feel the color image, and identity established by the city and its plans for the application in the absence of the correct application could see that.

keyword : 도시별 색채, 색채 분석, 웹 색채, City Color, Color Analysis, Web Color

While socioeconomic costs due to global warming and environmental issues are rapidly increasing, the production of textile products is required to adopt new paradigm. The sustainable materials, development of textile products using sustainable materials, and popularization of it can be a suitable answer for the new paradigm. The sustainable textile products can be a good case which comes up with new innovation in the areas of design, environment as well as socioeconomic field. The purpose of this study is to draw a theoretical groundwork for sustainability of textile products` materials and design. In this study, the sustainable materials are categorized into natural and upcycled materials according to the methods of extraction and process of the materials, and case study has been done for the each category respectively. Then, Then, the possibility of maximizing the utilization of sustainable materials in the textile industry has been searched. While a lot of companies leading textile products market with sustainable materials to high value-added industries, support of government to expand the sustainable textile products market is unable to meet the expectations. Thus in order to activate the textile products using sustainable materials, not only the companies` continuous investments are required, but also the government`s legal and institutional framework and consumer awareness of sustainable textile products are needed.

keyword : 지속가능한 디자인, 지속가능한 소재, 지속가능한 섬유소재, 섬유제품, Sustainable Design, Sustainable Materials, Sustainable Fiber Materials, Textile Products, Fiber Products

This study is conducted to explore the discussion of the human`s consequential judgment depends on the culture based on the previous studies on the difference of recognition and thinking process between east and west. Furthermore, it will promote the importance of the Eastern value of thinking and define the identity of a new design education. This study concludes firstly that there are considerable differences in people`s way of thinking between the east and west as scientifically proven by the previous studies and Asians are more accustomed to a contextual and comprehensive way of thinking. Secondly, the previous studies that identified the possibility of multi-cultural recognition show that stimulating learners from multi-cultural backgrounds in either the eastern or western way of thinking was proven to be a more effective approach to education. Such methods cast a new light on the more goal-oriented design education. Thirdly, the result of the studies based on the analysis of the previous studies revealed that people look at things and react to them differently depending on their cultural background. These results support the need of educational methods and environments in response to the nature of their recognition and thinking, and a variety of educational contents that are in line with learners` ways of thinking are essential when it comes to an education model in the field of design. Fourthly, the consequential inference process that can be found in the eastern way of thinking tends to solidify the relationship among design elements in the design process. Thus, the educational contents should be created to develop such skills more effectively for learners with the eastern way of thinking.

keyword : 디자인 교육, 교육의 정체성, 사고 구조, 인지 심리, design education, identity of education, thinking process, recognition psychology

This study aimed to find out various utilization plans of Jeju language which was classified at level 4 “critically endangered language” out of five level of endangerment in language by the UNESCO and to develop textile designs through typographic expression. Different from the standard language and other dialects in the Korean peninsula, Jeju language has kept unique and diverse features such as prototype of medieval words, independently established words and loanwords. Among those special features, this study developed textile design motif by integrating Ssang Arae a(□), repetitive expressions and unique words in Jeju language into visual rhythm of typography. Based on it, the study carried out various patterns and took mapping on actual products so that Jeju language could be used for textile design as typographic artworks with local characteristics as an island and having prototype of ancient language, and also could be applied to fashion culture product developments as representative and symbolic pattern of Jeju in order to suggest a new paradigm of preservation and utilization of Jeju language. In consequence, this study expects to enhance the concept that the excellence of local traditional culture could improve the traditional Korean culture beyond the regional limitation as well as increasing pride of Jeju people and could lay a foundation of building up new competitiveness of local cultural contents industry.

keyword : 제주어, 타이포그래피, 텍스타일 패턴 디자인, Jeju Language, Typographic, Textile Pattern Design

Brand mark are protected as intellectual property rights of the consumer and ultimately the right choice in order to protect the brand`s trademark infringement similar to the way the current four legal judgments in the recognition of the need to issue arises. The purpose of this study based on the observation of the current screening methods in the brand "universal consumer attention," one judge on the basis of the trial decision and the actual difference in the perception of consumers compared using a similarity score sheet(yi sangkyung,2011) was to explore. In particular, this study Similarity evaluation model of the brand mark (yi sangkyung, 2011) as a follow-up study of Supreme Court cases that meet the four cases in this study to extract the similarity ratings surveys based on the volume label for similarity score sheet similar degree and Similar judgment was appropriate benchmarks to derive the values. In addition, the quantitative evaluation model based on the resulting value with the existing judicial decisions and decisions by comparing the current assessment whether the defect was performed to percussion. In conclusion, the similarity assessment model future judicial review of the decision aid as a means to compensate for deficiencies in the foundation is expected to be used as a tool.

keyword : 유사상표, 유사판단, 유사성, Similar Trademarks, Similar Judgments, Similarity

Understanding information visualization is one of the most import part of user experience design because different types of information visualization could provide users with different user experience. However, previous studies on information visualization have merely focused on the functional efficiency instead of the user experience. Therefore, this research was conducted to understand the effect of information visualization on digital media toward user experience attributes. For this purpose, information visualization cases were collected and grouped into 18 different types. After then, a web survey was conducted to investigate how the 18 types of information visualization differently affect user experience focusing on the five user experience attributes: pleasure, aesthetic, consistency, immediacy and learnability. The results of the survey showed that each type of information visualization provided users with different user experiences, and consequently suggested that designers could utilize them in their design works in order to provide users with certain user experience attributes.

keyword : 정보시각화, UX디자인, 디지털미디어, Information Visualization, UX design, Digital Media

Consumer`s satisfaction is increasingly becoming an important issue. The way that satisfies consumers more is providing diverse experiences. In the case of online shopping, complicated experiences are provided by shopping mall attributes. This study was designed to investigate the relationships among online shopping mall attributes, experiential marketing types, and satisfaction of Chinese consumers. The final sample of 341 questionnaires was used for statistical analyses. Results showed that shopping mall attributes included screen, salesman, promotion activities, service, product information attributes. The experiential marketing types had five factors of feel, relationship, act, think, and sense. There were significant relationships among online shopping mall attributes, experiential marketing types, and satisfaction of Chinese consumers. For example, screen and promotion attributes significantly influenced all five factors of experiential marketing. The salesman attribute influenced feel, act and sense factors. The service attribute influenced feel, act, think factors. The product information attributes influenced feel and act factors. The paper provides the better understanding of experiential marketing and satisfaction related to online shopping mall attributes, and offers fashion marketers insights into how to develop experiential marketing strategies for online shopping malls.

keyword : 온라인 쇼핑몰 속성, 체험 마케팅 유형, 만족도, Online shopping mall attributes, Experiential marketing, Customer satisfaction

This study analyzed the material role images in TV advertisements. The purpose and implication of this study is to examine the material role images in advertisement and their changes in different times. First, this study systematically classified and proposed 4 material roles and 12 material role images type) through literature reviews. These are first types which classified a variety of maternal roles in modern society beyond existing traditional material roles. For the analysis of such maternal role images, this study selected 1997, 2006 and 2011 as the representative years and classified total 252 advertisements to conduct content analysis on them. As the results, this study found that there are 7 types of maternal role images which can be identified significantly in advertisements, whereas 5 types are very weak or rare. The most frequently identified types include hygiene·safety, heath-oriented, friend-to-child, affectionate-warm, love empathy and smart·reasonable types in respective order. In addition, health-oriented and educational concern type of mothers showed the same distribution in 1997. In 2006, hygiene·safety type increased rapidly, and health-oriented type appeared second most frequently. In 2011, hygiene·safety type appeared frequently and persistently, and friend-to-child type tended to increase. These results may be attributed to the fact that the importance of emotional nurturing than physical nurturing is more emphasized in recent years, and the social awareness is also changed. Thus, this study found remarkable pattern in change across different times, which may be considered as the consequence of reflecting social phenomena and issues. Some of the various maternal role images in our current society are stereotyped in a limited range. This is because advertisement reflects the reality in a limited way, and maternal role images appear focusing on those demanded by society. It is expected that future study recognizes various material roles and their importance and study modern maternity which keeps changing.

keyword : 모성역할이미지, TV광고, 내용분석, maternal role image, TV advertisement, content analysis