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Vol.41, No.0, 195 ~ 205, 2013
Title
Consumer`s Awareness of Similarity Evaluation based on Combined Trademark - Focused on the Similarity in Appearance -
이상경 Yi Sangkyung , 이창근 Lee Changkun
Abstract
Brand mark are protected as intellectual property rights of the consumer and ultimately the right choice in order to protect the brand`s trademark infringement similar to the way the current four legal judgments in the recognition of the need to issue arises. The purpose of this study based on the observation of the current screening methods in the brand "universal consumer attention," one judge on the basis of the trial decision and the actual difference in the perception of consumers compared using a similarity score sheet(yi sangkyung,2011) was to explore. In particular, this study Similarity evaluation model of the brand mark (yi sangkyung, 2011) as a follow-up study of Supreme Court cases that meet the four cases in this study to extract the similarity ratings surveys based on the volume label for similarity score sheet similar degree and Similar judgment was appropriate benchmarks to derive the values. In addition, the quantitative evaluation model based on the resulting value with the existing judicial decisions and decisions by comparing the current assessment whether the defect was performed to percussion. In conclusion, the similarity assessment model future judicial review of the decision aid as a means to compensate for deficiencies in the foundation is expected to be used as a tool.
Key Words
유사상표, 유사판단, 유사성, Similar Trademarks, Similar Judgments, Similarity
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