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A Framing Effect of Interface Design Factors - focused on color -
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안진희 Jin Hee An , 류한영 Han Young Ryoo |
JEWNR 41(0) 7-16, 2013 |
ABSTRACT
This study is an empirical study to clarify the framing effect of interface design factors. In the study, the framing effect of interface design factors was examined focusing on the color which is commonly perceived first and induce user`s emotion.
The results of this study showed that a framing effect existed when either background color or text color was differentiated although a framing effect did not appear when emphasized color was used for a selection option. In addition it was possible to find that it is necessary to include not only two extreme colors but also various colors between them in the future study.
This study confirmed that the framing effect of the color, which is one of the most important interface design factors, exists. Therefore, study of the framing effect of other interface design factors might encourage academic advance of design discipline.
keyword : 프레이밍 효과, 인터페이스 디자인 요소, 색채, framing effect, interface design factor, color
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Development of the frame of Participatory Design Process based on Network
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이지현 Lee Jee-hyun , 안지원 Ahn Ji-won , 박현정 Park Hyun-jung , 윤주영 Yun Ju-young , 하지현 Ha Ji-hyun , 이은지 Lee Eun-jee |
JEWNR 41(0) 17-28, 2013 |
ABSTRACT
The cultural circumstances of user driven society influenced on the design process. The network based society made the user easy to participate to the whole design process, and the users requested an interactive and open design process gradually. However, the previous studies on the design process for participation have been limited and the ranges and types of user participation were limited also. In this study, we clarified the participatory design process through literature reviews and case studies, furthermore, the participatory design framework using the strength level of participation were proposed. The participatory design framework were classified into five types according to the participatory design process and the methods to increase user`s participation were proposed through the expertise interviews.
The results of this study can be used as the basis of participatory design study and be applied to the industrial diversification.
keyword : 참여적 디자인, 참여적 디자인 프로세스, 참여 수준, Participatory design, Participatory design process, Participation level
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Thesis on Brand Identity Development for China Localization of Korean Products - Suggest the Brand Development Process through the Case -study of Jusin Haircare Brand -
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김형석 Kim Hyung-suk |
JEWNR 41(0) 29-42, 2013 |
ABSTRACT
Medium small sized enterprises of Korea is trying to advance to the China Market. But A few companies successfully occupied the China Market. The most important thing for China Market Advancement is to figure out the consumer`s need and demands of the China Consumers and Successful brand Launching depends on the product value creation and effective brand identity establishment. Brand and Package system with poor delivered brand message and information is going to be a big problem. Many brands are being developed without correct local marketing research and analysis. Many Brand systems are being developed without thinking and analysing consumers` preferences and competitive product value offerings from naming development to visual executions. Well made Brands based on design strategy of Localization and Globalization can be a tremendous brand to assure the export expansion.
Through very unique and differentiated brand strategy, We are not waiting any longer for Brand Creations for long run in the Global Market. therefore, I suggest an effective methodology through the brand launching process of Hair care products in China Market.
keyword : 브랜드 아이덴티티 프로세스, 브랜드 전략, 현지화, 세계화, Brand Identity Process, Brand Strategy, Localization, Globalization
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A development of the illuminating car-seat based on consumer needs
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조하경 Hakyung Cho , 송하영 Ha-young Song |
JEWNR 41(0) 43-52, 2013 |
ABSTRACT
Recently, according to increase of concerning about emotional element in product such as eco-friendly and wellbeing, consumer`s emotional needs in the field of car seat have been required diversity, high-quality as major factors. Car seat based on aesthetics, comfort and entertainment elements has developed various type and application. One of the these trend, the car seat has been developed illuminating car seat which was integrated function of color and light changing by response to the car`s environment. But, illuminating car seat has been studied focus on technology such as weaving method of optical fiber, sensor connecting technology and so on, study about illuminating car seat based on consumer needs is insufficient. In this study, Illuminating car seat applied the consumer needs based on car lifestyle is to develop. To this purpose, Function of welcome and speeding alert was applied. In addition, to develop illuminating car-seat, consumer needs according to the car lifestyle was driven and applied in car seat. As a result, car life style is categorized 3 types as function-oriented type, design-oriented type and value-oriented type, preference and purchase intention of Illuminating car seat was higher in the pursuit type. Based on consumer needs, welcome function and speeding alert function is designed in backrest and at the top of backside bolsters, that illuminating car seat by response to the car`s environment was proposed
keyword : 카시트, 일루미네이팅, 자동차 라이프 스타일, 웰컴기능, 과속경고기능, Car-seat, Illuminating, Car lifestyle, Function of welcome, Speeding alert function
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A Study on the Fashion Merchandise of the Department Stores(2)-Focusing on Three Department Stores in Seoul
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이민경 Min-gyung Lee , 김현주 Hyeon Ju Kim |
JEWNR 41(0) 53-68, 2013 |
ABSTRACT
The first purpose of this research was to analyze on present status of the fashion merchandise composition and segmentation by fashion merchandise class and on each floor of three big department stores located in Seoul according to the characteristic of trade area. The second purpose was to compare this research with the results of the previous research published in 2008 and to find out the changes compared with the previous research. The last purpose was to examine the status of the most characteristic change of the fashion merchandise composition on each floor of the stores and to analyze compared with the previous research.
The results were as follows :
The regional features of the stores showed the difference to the classification by fashion zone through the market segmentation in the composition of department stores` fashion merchandise on each floor of the branches.
When comparing with the previous research, the results showed differences as to the segmentation by fashion merchandise class : separating sports zones, subdividing the women`s wear and men`s wear zone, the expansion of young market zone, etc.
Also, the status of the most characteristic change of the fashion merchandise composition was being managed various fashion merchandise composition such as expansion of global/domestic SPA brands zone, fashion goods multi-brand shop by merchandise class, variable pop-up store in those stores, and street brands of Dongdaemun market or on-line shopping mall in their 20`s to develop new brand merchandise against the environmental change in domestic distribution system.
keyword : 백화점, 상권특성, 패션상품구성, Department Store, Characteristic of Trade Area, Fashion Merchandise Composition
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Creativity in the Work of Doho Suh and Hussein Chalayan
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이윤경 Lee Yoon-kyung |
JEWNR 41(0) 69-78, 2013 |
ABSTRACT
Creativity involves the production of novelty. The process of discovery involved in creating something new appears to be one of the most enjoyable activities any human can be involves in. Which place is best depends on the total configuration of a person`s characteristics and those of the task he or she is involved in. The more flow we experience in daily life, the more likely we are to feel happy overall.
This study has analysed the work of Doho Suh and Hussein Chalayan in gallery, interview, literature data and internet., etc. from the end of 1900s to 2013. As a result, an international artist or/and designer, Doho Suh and Hussein Chalayan have shown creative thinking resources in their work process based on 1) configuration of experiential memory 2) reproducing time and space through limited accident and unlimited intervention.
It means artist`s creative idea related with passed experience and which can be an appearance into his work. In this study, there is a developed process via creative work in art and fashion design. Using student`s individual experience in design class can be help every single student`s creative ideas development in the future.
keyword : 창의성, 서도호, 후세인 샬라얀, Creativity, Doho Suh, Hussein Chalayan
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An Effect on Overall Satisfaction of Students` Flow with Creative Idea Techniques
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김경선 Kim Kyung-sun , 강혜숙 Kang Hye-sook |
JEWNR 41(0) 79-88, 2013 |
ABSTRACT
The expression of creative visual image derives from divergent thinking, and creative expression technique needs creative idea. So, this study states that for the purpose of inducing students` creative image, systematic conceptual idea method has to be applied to lessons to help them think divergently. This study aims at stating the effect which students` flow has on overall satisfaction.
So, this study distributed questionnaires to the students who took the subjects of idea and expression to which creative idea technique was applied, the students belonging to the department of visual design, K University located at Gangneung-si. Targeting 31 students, from the 1st to the 2nd semester, 2012, this study investigated questionnaires when the lecture ended.
The results are as followings
First, the factor of `inner motive` had a meaningful effect statistically on the flow to lessons, classified with creative idea technique, and satisfaction with the contents and quality. Second, the factors of `curiosity and interest` had a meaningful effect statistically on overall satisfaction helpful to the flow to lessons, classified with creative idea technique, and lessons. Third, `curiosity and interest` had a meaningful effect statistically on the flow to lessons, classified with creative idea technique, and overall satisfaction.
As a result, this study intends to make a plan of the lessons with student-centered creative idea method applied and also intends to offer educational information useful for basic major subjects of the department of visual design.
keyword : 창의적 발상법, 수강생의 몰입도, 전반적인 만족도, Creative Idea, Students` Flow, Overall Satisfaction
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Iconic Representation and Characteristic of India Folk Art `Rangoli`
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이노미 Lee No-mi |
JEWNR 41(0) 89-98, 2013 |
ABSTRACT
This study aims to identify the characteristics of “Rangoli”, a traditional folk art of India, by revealing the iconic expression and symbolic nature of Rangoli through the theoretical foundation of Rangoli. As folk art whereby Indian women make a drawing with white rice powder on the floor in front of a gate or of living room and fill the drawing with powders dyed with colorful pigments, Rangoli is a religious icon to wish peace and blessings on a family. Rangoli, which symbolizes the laws of all things in the universe, is a contemplative icon through which we are able to realize the unity of the self and the universe by enabling us to experience a fundamental existence through the process of spiritual evolution. This is also a sample of religious art that reflects the respect of life in the Hindu ideology. Consequently, as a result of analyzing the iconic characteristics of Rangoli, Rangoli was discovered to imply the religious symbolic nature of the Hindu ideology and at the same time to have spatiotemporal and sexual limitations, the popularity of folk art, and nature-friendly characteristics. Accordingly, as an original study on Rangoli, this discussion will be meaningful in furnishing a theoretical key to Rangoli.
keyword : 랑골리, 꼴람, 인도 민속미술, Rangoli, Kolam, India Folk Art
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A Study on Development of Symbolic Image for Cultural Products of Daegu - Analyzing of how local cultural products can strengthen the city image -
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전영옥 Jeon Young-ok , 정시내 Jung Si-nae , 나건 Nah Ken |
JEWNR 41(0) 99-110, 2013 |
ABSTRACT
Tangible and intangible assets that each city possesses can give citizens considerable cultural pride. These assets also highlight each city`s charm and stimulate visitors` curiosity and cultural desire. They also induce the visitors` desire to come back. In this point of view, cultural goods that actively commercialize the city`s historical and cultural assets are very precious symbols. Cultural goods are valuably used as a medium that contribute not only to the creation of jobs but also in activating local industries.
At present, Daegu`s image is comprised of regional and weather characteristics that all basins have as well as the textile industry, and the political and social issues in the past. Thus, the need to overhaul this image is consistently raised. Therefore, this study analyzed some succession cases of other areas` cultural goods and referred to them in extracting a symbolic image of cultural goods that can effectively represent Daegu. Then, by analyzing values within various ranges that Daegu has, this study also suggested a symbolic image that can reflect the cultural goods in terms of the city`s tangible and intangible assets. In conclusion, Daegu Modern Alley and Daegu Apple are selected as the core images of Daegu`s cultural goods. In addition, it is said that efforts to reinterpret and discover Daegu`s potential image should be prioritized over the development of a new cultural symbol. If the ways to consistently commercialize and promote Daegu`s symbolic image are arranged, it is possible for Daegu`s symbol, which is newly reinterpreted as Daegu`s cultural goods, to have continuous vitality and strong recall among visitors as a special city.
keyword : 도시 문화상품, 대구 상징 이미지, 도시 정체성, Cultural Product of City, Symbolic Image of Daegu, City Identity
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Extension of Service Experience through Service-Borrowing Brand Strategy - Focused on Cases in Europe -
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이선미 Sunmi Lee |
JEWNR 41(0) 111-120, 2013 |
ABSTRACT
This research studied `service-borrowing brand strategy`, which is borrowing a different type of a business model in a different industry in order to satisfy the need of customers who desire various experience simultaneously.
As accounting for more than half of the total asset of contemporary companies, brand equity is more important for companies than R&D and marketing. It consists of brand royalty, brand awareness, perceived quality, and brand image. In order to improve brand equity, companies have changed their brand strategies to a strategy focusing on customers` experience. Among various brand strategies, service-borrowing strategy, which extends service experience that customers have, is being applied to various service business including banking.
For analysing examples in Europe, the author invented a framework on extension of service experience, referring to Bitner`s `Framework for Understanding Environment-User Relationships in Service Organizations`, Schmitt`s `Strategic Experiential Modules(SEMs)` and Pine and Gilmore`s `Experience Economy`.
Futhermore, service-borrowing strategy was analysed in terms of usefulness by in-depth interviews of specialists and focus group interviews of customers. Though this strategy could not improve perceived quality of a brand, it could achieve brand awareness and make positive brand image. Moreover, it could raise brand royalty by providing new experiences that customs could not have before.
keyword : 서비스경험, 서비스차용 브랜드전략, 브랜드가치, Service experience, Service-borrowing brand strategy, Brand equity
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