| Abstract |
| T-shirts are one of the fashion items that modern people usually wear and various kinds of t-shirts now became means of public communication with development of printing techniques. This study analyzed the examples of wearing from the internet by classifying printing designs on t-shirts by graffiti, lettering, public image application, works of art application and optical illusion, and explored social and cultural meanings and roles that t-shirts have. As a result of the analysis, firstly t-shirts with political PR messages has appeared since 1940 and they were utilized in various elections. Secondly, as a expression of identities of the group and personals, it plays a role to exposure one`s characteristics in line with traits of modern people who want to show themselves actively. Thirdly, there is a meaning of sarcasm and play. They satire the modern society with illusion and humorous printings, or express entertainment personality. Fourthly, for advertising company or products a simple corporate logo printing, or printings that will deliver the message by causing laughs with fun visual images and printings with works of art that will satisfy the customer`s cultural demands will be used in order to increase the sales and create corporate image and brand value. |
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| Key Words |
| 티셔츠, 메시지, 정체성, t-shirt, message, identity |
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