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Image Analysis of Gradation Hair Color in Popular Stars and Work Production - Focused on Male Idol Singers and Actors -
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장영혜 Jang Young-hye , 정선주 Jeoung Sun-ju |
JEWNR 41(0) 349-361, 2013 |
ABSTRACT
Purpose. The purpose of this study is to propose basic information on color schemes for designers to consistently produce their ideas and works through qualitative analysis of gradation hair color in popular stars.
Methods. 40 photographs of 20 male idol singers and 20 actors who were in activity in mass media were selected from 2012 to September 20, 2013. After color chips and RGB values were extracted using Adobe Photoshop CS6 and Eyedropper Tool, RGB value of each color chip was formed as data of HV/C value of Munsell Conversion(version 12.1.13a). Then they were positioned on the IRI color scheme image scale and the color image of gradation hair color was analyzed.
Results. The results of this study showed that male idols` color scheme scale was higher in the hard part than in the soft part but some were identified in the soft part. Also it was mostly placed in the dynamic part rather than in the static part. Frequently used adjectives of color scheme image in relation to hair color included modern, dynamic, innovative, progressive, high-tech, strong, and fresh. Actors` color scheme scale was mostly placed in the hard part rather than in the soft part but evenly focused on the both static and dynamic parts. Frequently used adjectives of color scheme image in relation to hair color included modern, chic, exclusive, intelligent, masculine, urban, and dignified.
Based on the findings, three hair styles were produced in the theme of noble masculine beauty, dynamic high-tech, and attractive splendor.
keyword : 그라데이션 헤어컬러, 대중스타, 배색 이미지, Gradation Hair Color, Popular Stars, Color Combination Image
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Study on Visualization of game elements of Functional games-Focusing on the Functional Game Experience Hall of Korea Creative Contents Agency (KOCCA) -
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이영숙 Lee Young-suk , 신승윤 Shin Seung-yun |
JEWNR 41(0) 363-373, 2013 |
ABSTRACT
This study analyzed visual elements of functional games` gamability in therms of the designers. 10 games with characters among the games that were in functional games experience center of Korea Creative Content Agency (KOCCA) were used for the purpose of the study.
Firstly, according to types of functional games by purpose, characteristics of `public policy, national defense, health care, sports and education` are reviewed. Furthermore, study on an element of fun which belongs to gamability of serious games was executed. Based on the previous research, traits and visual elements of characters were investigated Lastly, by extracting dominant visualization elements of each game, type features were analyzed as well.
Through the study, differentiation of visualizations according to purpose of functional games was investigated. For functional games in public policy areas, by setting an obstruction factor which belongs to behavioral factor as a dominant visualization, mainly animal type characters were shown. For educational functional games, in order to drive learning, repeat through interactive elements was used as a visualization with human being character to drive continuous participation. And for medical field functional games, human being characters played a role as a guide with interactions and removing obstacles as a visualization to express combination type.
In the future, this study will might be a cornerstone for developing mobile serious characters based on visualizations of the existing serious games characters.
keyword : 기능성게임, 게임요소, 시각화 요소, Functional Games, Game elements, Visualization
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A Study on the Consumption Behavior of Reused and Recycled Fashion Products by Groups Depending on the Value
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윤수인 Yoon Su In , 진기남 Jin Ki-nam , 강혜승 Kang Hae Seung |
JEWNR 41(0) 275-287, 2013 |
ABSTRACT
In 21st century, Fashion industry has problems that are apparel production boom and over-consumption caused by fast fashion. Those problems caused of clothing waste and clothing landfill that lead to increase environmental pollutions. In this point of view, This study focused on reused and recycled fashion which could figure out the problems of landfill and environmental pollution are from discarded clothing that still has it`s life, and also tried to find the way that reused and recycled fashion to be invigorate in fashion industry. Specifically, the Consumption Behavior of reused and recycled fashion products by groups depending on the clothing value is studied which, based on the previous studies proved the value affects on the behavior. To achieve above purposes, measurements were used as below. Clothing value was used for the value, and buying behavior, buying motivation, and perceived risk were used for checking consumption behavior. As a result, 5 groups(conservative, esthetic, economic, symbolism, indifferent) were classified, and multiple comparison of ex-post analysis (Duncan test) showed below outcomes. Conservative group showed higher concern of environment friendly characters of reused and recycled fashion products, and esthetic group had lots of interests in aspects of reused and recycled fashion products` unique and distinctive design elements for buying motivation. For perceived risk, social psychological fact was meaningful to two groups(symbolism, conservative), which means those groups were worried about using reused and recycled fashion products due to the products might downgrading their social image. Finally, marketing strategies were discussed that aim for increasing companies profit and consumers` satisfaction from their clothing value.
keyword : 가치, 소비행태, 재활용·재사용패션, value, reused & recycled fashion, consumption behavior
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A Study on the Psychological Correlation Between Aesthetic Design and User`s Self - Focused on Aesthetic Design`s Influence regarding Various Types of Human Self -
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이정민 Jeongmin Lee |
JEWNR 41(0) 389-402, 2013 |
ABSTRACT
In the post-modern era, there has been continuous efforts to satisfy users` psychological needs in designs. This paper examined the effect design has on users` self. In doing so, I argued that design aesthetics has a very important role in enhancing the user`s self. I first discussed the meaning of `design aesthetics` and `self`, and provided supporting psychological theory. I then examined the effects aesthetically-pleasing design has on various types of the human self. Finally, I discussed the importance of this research and how the results can be relevant for designers. The research is based mainly on review and application of literatures, and validity of the results has been supported through prior experimental findings from psychology. My main findings are as follows. (a) Aesthetic design can effectively signal a positive self-concept of the user to others. (b) Aesthetic design makes the user emotionally-uplifted, giving rise to greater creativity and self-efficacy. (c) Aesthetic design`s beauty premium effect is reflected back to its user, resulting in self-affirmation of one`s worth-based self-esteem. (d) Aesthetic design satisfies the user`s emotional needs and thereby connects the product to its user more easily, resulting in the product becoming a part of the person`s extended-self.
keyword : 디자인 심미성, 소비자행동, 자아, design aesthetics, consumer behavior, self
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The Relationship between Intellectual Capital and Performance in the Fashion Industry according to Competitive Strategy
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손진아 Son Jin-ah , 이유리 Lee Yuri |
JEWNR 41(0) 403-416, 2013 |
ABSTRACT
The objective of this study is to analyze the relationship between a company`s intellectual capital and its performance and to explore the effects on competitive strategy. To this end, a quantitative survey was conducted using 121 questionnaires from experts in the fashion industry. The data was analyzed using factor analysis, correlation analysis, multiple linear regression, and cluster analysis. The findings of this study are as follows. First, the components of intellectual capital which have direct effects on the improvement of financial and non-financial performances in the fashion company were revealed. The `product innovation` and the `marketing capability` have a significant impact on the fashion company`s financial performance. The `product innovation`, `marketing capability`, and `customer assets` appear to have direct effects on non-financial performance. Second, this research reveals that the components of intellectual capital, which affect the improvement of financial and non-financial performances, are different according to the competitive strategy used. In the group differentiation strategy, the `CEO` and `information system` components have significant effects on the improvement of the financial performance whereas the `information system` and `customer assets` play important roles in the improvement of non-financial performance. In contrasted, the components which affect financial performance are `product innovation` and `relationship management capability` when analyzing cost advantage strategies. The components affect on non-financial performance are `product innovation` and `marketing capability`.
keyword : 지적자본, 성과, 경쟁전략, Intellectual capital, Performance, Competitive strategy
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Identity Strategy of Urban Space Considering Context
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장혜진 Chang Hae-jin |
JEWNR 41(0) 417-426, 2013 |
ABSTRACT
It is desirable that urban space identity be managed by a proper urban design strategy and systematic system, and should remain in harmony with the surrounding environment and times based on the core identity of the applicable place. However, identity strategy of urban space so far has focused primarily on physical facilities and has not emphasized innovative design that creates unique cultural value, and enhances a place`s context.
The value of urban space identity depends on how much users can communicate effectively with the applicable place, and on how users can gain emotional satisfaction from it. This can be achieved when there is a creative design strategy that can understand users and their activities in the context of a specific place and create new experience accordingly.
Therefore, this study found that the greatest difference between the place identity strategy and existing identity strategies is that place identity strategy considers context as important.
This study proposes an identity strategy of urban space based on context. Context can be classified largely into place context and user context for analysis. Items relating to place context analysis include environment, history, culture, and society those relating to user context analysis include user, activity, environment, and media. This context analysis strategy aims for creating unique space experience through sympathy with the user.
The result of this study is expected to offer an opportunity to think about the future urban space identity and providing suggestions on identity strategy in a changing environment.
keyword : 도시 디자인, 도시 아이덴티티, 컨텍스트, Urban Design, Urban Identity, Context
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