Recently playing is actively widely applied to digital media products. However, the concept of playing is hard to define, and the value characteristically is ambiguous to measure quantitatively. In this study, it was assumed that the playing characteristics of experience-based digital product design can be identified in combination with the theories of Johan Huizinga and Roger Caillois. This study has the purpose to classify and examine the forms and characteristics of playing attributes that are integrated in experience-based digital product design based on the nature of homo ludens human that performs Johan Huizinga game to discuss playing an important domain of human activities. Specifically, the basic attributes of playing were classified based on homo ludens of Johan Huizinga who defined human as playing human and the playing theories of Roger Caillois who succeeded and further developed it, and the experience-based digital product design was examined on this basis. Playing humans depicted in homo ludens were classified into 4 groups Argon(competition), Alea(coincidence), Mimicri(imitation) and Ilinx(dizziness) as was done by Roger Caillois, and after each characteristic was examined, it was shown that the playing attributes of experience-based digital products are substituted to 4 groups conversion, coincidence, metaphor and immersion etc. In the playing environment discussed in homo ludens, playing is performed through user`s voluntary participation, immersion into virtual reality and limitation of time and space. Such environment is reflected also in experience-based digital products as well. Experience-based digital product design is grafted with playing vividly. Playing created by digital media product affects human broadly in extending activities up to virtual space beyond physical design that uses body and widening consciousness, and thus is anticipated to help human understand the digital environment significantly.

keyword : 체험형 제품 디자인, 호모 루덴스, 놀이, Experiential Product Design, Homo Ludens, Play

Phenomenology`s perspective, the reason of design is `for human`, that is to make a better living environment. The problem is that who is the man. The human is `I`, and could be `you` may be. The purpose of the design depends on who the man is. Heidegger was limited only by human individuals. so did not address the issue of human and humans. Disciple of Heidegger, Arendt incorporated phenomenology to politics. so solved the problem. Arendt has been divided human behavior into labor, work, act. labor, work, act is the result `active life`. Individual`s behavior is also politics. Arendt called the political space is `public realm`, and member`s area is called `private realm`. Come to modern, `public realm` is being invaded `private realm`. To fulfill its original purpose and function of the `public realm` activation is required. Our`s public realm of design is weak that by consumer`s participation. First, the consumer must be involved into the policy process of design to make a public realm of design.

keyword : 디자인소통구조, 활동적 삶, 공론영역, Design-communication-structure, vita-activa, public realm

The purposes of this study is to find out how beauty-specialized high school students` recognition of beauty teachers` image influences on class attitude toward both practice-oriented classes and theory-oriented classes, to recognize how important students` recognition of beauty teachers` image is, and to provide fundamental data about how to increase students` concentration and efficiency on classes by using beauty teachers` good image. As a result, appearance has a positive influence on practice-oriented classes among personality, appearance, work·role counselor and specialty. In theory-oriented classes appearance also has a positive influence among personality, appearance, work·role counselor and specialty. The subjects show high response to appearance because they study in a vocational school and major in beauty. In adolescence students tend to express their individuality by taking good care of their appearance and to keep up with peer culture. High response of the students, who major in beauty, to teachers` image by appearance show this fact, and was particularly influenced on their subjects` characteristics that are related with beauty. Therefore, beauty teachers need to have interest not only in several images but also in taking care of a good image as a beauty teacher to make students have enthusiastic and positive class attitude.

keyword : 미용교사, 이미지, 수업태도, beauty teachers, Image, Class attitude

Gilsang Munjado is a kind of drawing realizing auspicious aspirations or dreams which are potential in human-being. This study uses the Gilsang Munjado as a cultural archetype, and it analyzes the characteristics of its forms through a search of literature and artifact analyses in order to design textile patterns based on the characteristics of handwriting, and then print them through desktop publishing. The ultimate aim is to use them to develop fashion cultural products. Gilsang Munjado can be categorized into three types: the indecipherable one, the one of mixed letters and drawings in one letter, and the clear one. In this study, by utilizing the features of this type, patterns and household items emphasizing stylized decorative beauty are created. This study is expected to aid in the development of appealing products through the contemporary reinterpretation of the traditional cultural archetype.

keyword : 길상문자도, 서체, 패션문화상품, 텍스타일패턴, Gilsang Munjado, a style of handwriting, fashion cultural items, textile pattern

Recently the skin aging and cosmetics related industry got the attention in the anti-aging industrial field as the sunblock propensity to consume research according to the domestic status of the anti-aging cosmetics and anti-aging concern degree. And the cosmetics majority of the new meterial and type could focus on the antiaging and anti-aging and the sunblock which is essential to the anti aging skin because of the photoaging was in the consumption growth till now, particularly, it can give the great interest of the business field and meaning since 2008 and progressed the research so that the object of this research could investigate the positive basis according to this and analyze. The result of the research is as follows. First, the anti-aging concern degree could determine by the appearance concern, and pursuit of health 4 factors. Second, because the difference of the ultraviolet rays recognition according to the anti-aging concern degree looks at and that there is altogether the difference according to the skin type with the inappropriate SPF index number of the daily life and fields leisure SPF index number, daily life PA index number, and fields leisure PA index number the skin wrinkle generation awareness by the ultraviolet rays and difference of the inappropriate sunblock index number have the correlation and it seems to increase the consumption of the sunblock more afterward. Third, the sunblock propensity to consume according to the anti-aging concern degree, that is, it was exposed to have the effect that it classified the reality of usage and purchasing behavior and the blocking agent purchase experience, the product reason for selection, continued blocking agent purchase intention, and result of investigating and analyze in the blocking agent purchase about the consideration and blocking agent purchase place note nearly. In the anti-aging beauty product field through the result described in the above, it could reconfirm and to emerge as the future business keyword item the skin aging and cosmetics related industry is the necessary on the anti aging skin and the consumer product soldier sunblock propensity to consume of the anti-aging cosmetics is in the consumption growth till now, it has the great interest of the business field and purport. And the area of the research can be extended to the wider analysis with product data application and the result of this research can be generalized and utilized as the various analyses.

keyword : 항노화, 자외선차단제, 화장품소비성향, Antiaging, Sunblock, Propensity to consume

As the digital era begins, the digital textbooks are getting a lot of attention in the world of Korean education system. The Ministry of Education introduced the smart learning in 2011 as well as announced that it would change all the current textbooks of all the school subjects into `the digital textbooks` until the year 2015. It means that the period of digital textbook development and the textbooks for the Revised 7th Curriculum overlap for a while. In other words, the textbooks in process of development are put into the digital forms immediately―designs of the textbooks not prepared for the digital system is put into the digital forms. Hereupon, I made a judgement that the textbooks should have got new designs fitting to the digital textbook environment and suggested necessity of the new textbook designs in accordance with it. Furthermore, I conducted a survey on the fonts, format and size, and image directions to improve visual learning efficiency while using digital media. The survey showed that Gothic fonts are fitting to the textbooks preparing the digital textbooks than Ming fonts, known as the most readable fonts; although there has been only one format for existing textbooks, students get accustomed to landscape format as well for changes of the digital environment, so it is also required to make a layout for landscape format of the new textbooks; exact and concrete images to communicate information graphics fit digital textbooks better than illustrations.

keyword : 서책형교과서, 디지털교과서, 교과서디자인, Paper Textbook, Digital-textbook, Textbook Design

The furniture is the structure reflecting the culture and the lifestyle in each era and it is closely related to the style of architecture. Architects of Modernism who newly discovered the structural roles from the rational, structural and functional perspectives have established the new architectural order through the geometric flow space caused by the horizontal and vertical structure and a variety of structures. Le Corbusier claimed that the area of architecture should embrace the wider world including all details of furniture and he enabled the structural system containing the visual configuration power by applying the grid complying with the geometric principle to the design. The structural system of square grid by these geometric principles organizes the background of Hangul which has unique shapes ignoring the standardization and makes a rule of Hangul characters. Thus, it could produce the effective types. Since the work of this study makes Hangul furniture by applying consonants and vowels of Hangul which have the geometrical formativeness to the square grid system, we found the consistency with structural features appearing in the furniture of modernism through Hangul`s unique functional and formative properties such as characteristics of the border region, complex characteristics caused by functions and characteristics of delivery of meaning by the vision. It showed the possibility of development as Korean design, since the uniform furniture can enter the space and create new space structure through various structural changes as an element of design by applying visual characteristics of Hangul utilizing the square grid system to the manufacture of modern furniture. Through this study, we can recognize the limitless potential of Hangul design and strive to contribute to the future industry society together with steady development of Hangul.

keyword : 그리드시스템, 한글가구디자인, 르 꼬르뷔제, Gridsystem, Hangul Furniture Design, Le Corbusier

The first character in the HyojeMunjado, `孝` (Korean: hyo, Chinese: xiao), meaning `filial piety`, the basic family virtue, can be a suitable subject of Kindergarten Uniform. This study develops the motifs and textile patterns through the application of the character `孝`, the first virtue among the eight Confucian virtues―Xiao (孝, filial piety), Ti (悌, brotherly love), Zhong (忠, loyalty), Xin (信, integrity), Li (禮, propriety), Yi (義, righteousness), Lian (廉, honesty), and Chi (恥, sense of right and wrong). The character `孝` depicts an offspring (子) carrying one`s old parent (老) on one`s back, meaning the offspring fulfills one`s duty as holding one`s parent in respect. Each character in the HyojeMunjado has objects, animals or plants representing its meaning, or related episodes, historical events or anecdotes as a part of the strokes, or inside or outside of the character. The character `孝` displays a variety of characteristic techniques―including bird`s-head-like, flying white, italic, curvy, and graphic ones, distinctive features of which are applied to the textile pattern development in this study.

keyword : 텍스타일 디자인, 어린이 유치원복 디자인, 효제문자도, Textile Design, Kindergarten Uniform Design, HyojeMunjado

In the apparel industry, custom-made production, which had been neglected due to remarkably lower efficiency of production than that of mass production, has become increasingly practical by virtue of combination with new high-tech automation technology and IT technology in recent years. In this context, the present study was attempted to develop a body shape alteration rules and an algorithm of pattern alteration in order to realize the automation of baseball uniform patterns customized according to body shapes. The results of the study are summarized as follows: 1. As the first step for covering the sizes customized according to body shapes, standard reference sized patterns were designed and selected. For standard reference sized specifications, eleven (11) sizes for jerseys/jackets and thirteen (13) sizes for pants were developed. 2. To extract body shape alteration elements, a factor analysis was performed with the design parameters of baseball uniform. Four body shape alteration elements for each of jerseys/jackets and pants were extracted. In consideration for wearing method and design among the body shape alteration elements extracted, volumetric size and the degree of abdominal protrusion (Factor 1), and height size (Factor 3) for jerseys/jackets and volumetric size (Factor 1), and height size (Factor 2) and difference in crotch length (Factor 3) for pants were chosen as the regions of pattern transformation. 3. In the case of the body shape alteration rules for jerseys/jackets, volumetric size as Factor 1 was applied to sizing for standard reference patterns, while for the degree of abdominal protrusion, the difference from standard reference patterns was applied to pattern transformation. For height size as Factor 3, the difference in body height from standard reference patterns was applied to pattern alteration so that it could be proportionally suited by pattern intervals. 4. In the case of the body shape alteration rules for pants, volumetric size as Factor 1 was applied to sizing for standard reference patterns, and for height size as Factor 2, the difference in body height from standard reference patterns was applied to pattern alteration so that it could be proportionally suited by pattern intervals. As Factor 3, difference in crotch length was applied to pattern alteration using multiple regression analysis with body height and waist circumference(omphalion) as independent variables. 5. Based upon the above-mentioned results, standard reference sized patterns were selected as patterns exploring variables, and sizes with differences from standard reference sizes were adapted to pattern alteration through a body shape alteration rule, followed by developing an automation algorithm of custom patterns for baseball uniforms customized according to individual body shapes.

keyword : 체형변형룰, 체형변형알고리즘, 패턴자동화, body shape alteration rules, body shape alteration algorithm, automated patterns

With the rapid development of online commodity, contemporary consumers are using online more actively to inquire and pick where to go and where to stay. Therefore, a hotel`s image provided on line plays a very important role in consumer`s choices. Especially, a hotel`s lobby is a symbolic place to deliver that hotel`s overall image. This study choose four boutique hotels and four conference center hotels and compared and analysed their lobbies` color image featured online and investigated consumers` color recognitions. After analysing each hotel`s color image through IRI color image scale, the result revealed like this; boutique hotels used colors which fit for adjectives like dynamic, free, cool, sensual, innovative and progressive. In case of conference hotels, colors which represented images like static, urban, noble, formal and calm were used. This resulted showed that each hotels tried to use color combination suited to their consumers` features and purposes. Then a sample hotel in each categories was chosen to investigate consumers` opinion to esthetic element, attractivity, comfortability, pleasant element of colors used. The result revealed a conference conter hotel scored high in pleasant element, and a boutique hotel in esthetic element and attractivity.

keyword : 부티끄 호텔, 컨퍼런스센터 호텔, 색채 특성, Boutique Hotel, Conference Center Hotel, Characteristics of Color