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A Study on Emotional Vocabulary for Interactive Visual Media Viewing Behavior Models Construction
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김철기 Cheol-ki Kim , 손준혁 Jun-hyuk Son , 이상걸 Sang-geol Lee , 차지현 Ji-hyun Cha , 김승환 Seung-hwan Kim |
JEWNR 54(0) 27-38, 2017 |
ABSTRACT
Background Recently, new forms of visual media such as interactive movie, advertisement, and documentary have showed up. In addition, the importance of user experience and interaction related studies is simultaneously increasing. However, most of the relevant studies are mainly focused on such limited areas like open-scenario based virtual game space, exhibition space, or advertisements and not to mention the usage of very simple form of interaction. The reason behind this problem is due to the lack of studies on viewer desires and behavior models. Therefore, this study suggests viewer behavior models based on the emotional vocabulary generated by viewers, for further usage on defining interaction modalities.
Methods In this study, video observance method, reference research, and web search were applied at the same time. The study was carried out in order of defining user desires as design, user, and realm of the imagery, and summarizing as both single and compound-verb forms, then matching with relevant adjectives.
Result As a result of organizing user desires by design, user, and realm of the imagery categories through the affinity diagram on extracted vocabulary, the design category was divided into functional wants and formative wants. The functional wants were then subdivided into relative difficulty, excellence, novelty, auditory, and temporality. Also, the formative wants were subdivided into graphic(color tone, aesthetic relativity, light and shade, clarity, sense of touch, temperature, density), sound(height, size, perspective, depth, breadth and narrowness, balance, length), and shape(roundness, thickness, sharpness, levels, quantity).
Conclusion The adjectives drawn from this study can be applied to both verbal and nonverbal sensibility assessment methods, and ultimately to responsive modality for defining user interactions.
keyword : 상호작용, 행태모델, 감성어휘, Interaction, Behavior Model, Emotional Vocabulary
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A Study on the Effects of Kidults` Consumers Preferred Color and Cosmetics Package to the Color According on Purchase Behavior
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정환희 Hwan-hee Jung , 정연자 Yeon-ja Jung |
JEWNR 54(0) 39-54, 2017 |
ABSTRACT
Background With increase in the number of kidults, character sales have recorded high growth rates. In fact, it`s been hard to have quality differentiation in already saturated cosmetics market. Under these circumstances, products have been developed and released through collaboration between characters and cosmetics package, stimulating consumers` design to buy. Therefore, this study was performed in that it appears to be meaningful to investigate the effects of kidults` preferred color and cosmetics package color on consumers` purchase.
Methods A questionnaire survey was conducted against women who are leading kidult industry between 20 years and 40 years old, and the data were analyzed using SPSS v. 21.0.
Result First, kidults search for and buy the goods they want. For them, price is not important. What matters is personal preference. Second, they prefer character items. In terms of color, `Red` was most preferred, followed by `Yellow` and `Red Puple` Third, satisfaction with cosmetics package color was high. Fourth, in terms of difference between purchase linkage and actual buying by kidults` preferred color, `collection purpose` was observed. In this case, the products were bought within a short period of time. Regarding the source of the cosmetics information, the respondents mostly obtained it through the Internet and street stores. In terms of response factors when buying cosmetics, `color` was mostly found when `Red` `Yellow` and `Red Puple` were preferred. In terms of importance in buying cosmetics depending on preferred color, `color` was the highest, followed by `illustration,` `pattern` and `shape.` Fifth, after-sales satisfaction was high, and statistically significant difference was observed in package satisfaction by kidults` preferred color.
Conclusion The study results found that if satisfaction with cosmetics package by kidults` preferred color is high, buying satisfaction increases. When satisfaction with cosmetics package is low, on the contrary, buying satisfaction declines.
keyword : 키덜트, 화장품패키지, 구매행동, Kidult, Cosmetics package, Purchase behavior
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Effect of Visual Merchandising factors of SPA-Brand by Shopping Value on Consumer Emotions and Store Loyalty
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지경하 Kyoungha Ji , 이영선 Young-sun Rhee |
JEWNR 54(0) 55-67, 2017 |
ABSTRACT
Background To compete with global SPA brands, which employ strong influence over fashion industries by capital and advanced management strategy, development of corresponding strategy and distinctions for Korean SPA brands are required to comply with domestic fashion industries` environments and customer`s needs. To understand consumption patterns in global SPA brands stores, this research aims to analyze the effect of global SPA brand`s VM factors by shopping values on consumer emotion and store loyalty.
Methods This study analyzed 326 questionnaire surveys collected from the customers who visited the stores of UNIQLO and ZARA. Frequency, factors and reliability analysis were carried out by using SPSS program for windows 20.0 and path analysis was done by AMOS 20.0.
Result First, hedonic values have entirely stronger effect on VM factors than practical values. Examining the relationship between hedonic values and VM factors, hedonic values influence greatly presentation, properties, path, display, illumination in decreasing order. Hedonic values affect “presentation” most highly among VM factors. On the other hand, practical values impact “path” most importantly. Second, presentation and display influence positive feeling significantly and properties affects negative feeling significantly. Third, positive feeling has strong influence in store loyalty.
Conclusion The results of this study are expected to help to make the fast and efficient VM manuals according to the characteristics of SPA brands which are faster product turnover than general fashion brands, and to support the formation of SI(Store Identity) and BI(Brand Identity) as well as the establishment of strategy, which are helpful to build up the unified image of the brand in addition to present the items, by analyzing and understanding the data of domestic consumers based on the field investigation at the global SPA stores.
keyword : 비주얼 머천다이징, 쇼핑가치, 점포충성도, VM(Visual Merchandising), Shopping Value, Store Loyalty
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Studies on Package Design of Oriental Medicine Cosmetics for Exporting to Foreign Countries - Focusing on Gyeongbuk Oriental Medicine Cosmetics -
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홍흠 Xin-hong |
JEWNR 54(0) 67-78, 2017 |
ABSTRACT
Background In terms of oriental medicine cosmetics in the Gyeongbuk region, many SMEs are experiencing difficulty in sales due to low domestic demand and the global economic recession. Therefore, in order for Gyeongbuk oriental medicine to enter overseas markets especially targeting China and Southeast Asia, this study aims to set directions for building brand images by analyzing elements of the visual designs of various brands and to provide direction regarding packaging design that will meet the needs of overseas consumers.
Methods The scope of this study was limited to eight oriental medicine cosmetics brands produced in the Gyeongbuk area among all products manufactured in Korea. The theoretical basis of this research was established from domestic and foreign literature, and market research data from the oriental cosmetics industry and professional material on oriental medicine cosmetics, and examples of packaging design of oriental medicine in the Gyeongbuk area were compared, analyzed, and organized. Also, for further research, surveys of 100 Chinese residents living in Korea were conducted about the packaging design images of Gyeongbuk oriental medicine cosmetics. The results and implications are provided in this study.
Result The study found that in order for Gyeongbuk oriental medicine cosmetics to enter overseas markets, not only is the function of the cosmetics important but the development of brand packaging design that satisfies the eyes of foreign consumers is urgent. The urgency rises from a lack of awareness of Gyeongbuk oriental medicine cosmetics manufacturers on brand packaging design and a lack of expert designers, and a systematic development of design is in need.
Conclusion For Gyeongbuk oriental medicine cosmetics to enter the overseas export market, studies on understanding the culture of the overseas market more thoroughly should be conducted. As the market in China accounts for as much as half of the global cosmetics market, it is a market that cannot be neglected. With the aid of the still popular Korean wave, a systematic design created by professional designers needs to be developed.
keyword : 화장품, 한방화장품, 포장디자인, Oriental medicine cosmetics, Brand, Package design
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The Effect of Outdoor Wear Product Benefit on Brand Trust and Brand Loyalty
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고순화 Soonhwa Ko , 이영선 Youngsun Rhee |
JEWNR 54(0) 79-90, 2017 |
ABSTRACT
Background As the competition between outdoor brands becomes fierce, it is recognized that fashion industry is reaching its limit and it is an important point that consumers should change before they turn away. .The purpose of this study is to understand the process of outdoor wear brand equity by explaining the relationship between brand trust, and brand loyalty of outdoorsware, focusing on product benefits, which is an important factor in brand identity formation.
Methods This study was conducted online and offline questionnaire for university students and 20-50s. A total of 435 questionnaires were analyzed. The data analysis was performed by frequency analysis, reliability analysis, exploratory factor analysis, and regression analysis using SPSS 20.0.
Result Product benefits that have the greatest impact on outdoor brand trust are functional benefits. Brand benevolence in brand trust has a greater effect on brand loyalty than brand expertise. In addition, the effect of outdoor product benefits on brand trust were different for each gender and age group.
Conclusion This study reveals the product benefits that play a major role in forming brand loyalty through brand trust. Therefore, companies can gain some implications for establishing an effective strategic direction to maintain a consistent brand identity in brand growth. In addition, companies will be able to utilize these result to develop the most effective marketing strategies for each segment market in the future growth of brands such as product development and brand extension.
keyword : 제품편익, 브랜드 신뢰, 브랜드 충성도, Product Benefit, Brand Trust, Brand Loyalty
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An Exploratory Study on the Recognition of Traditional Cultural Values - focused on Hanbok, Hanok, and Korean Food -
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이영선 Young Sun Rhee , 황복희 Bok Hee Hwang |
JEWNR 54(0) 91-108, 2017 |
ABSTRACT
Background This paper investigated what kind of value modern Korean had perceived and also identified the relation between the value recognition and consumption behaviors of the products.
Methods To achieve these goal, an academically systematic study for the value of traditional culture indicated in the consuming pattern of the products was required. Therefore, the research on it was preceded by the experts of related fields, and the qualitative study was conducted through in depth interviews and focus group interviews by them. And the quantitative study carried out in the result of qualitative research.
Result First of all, consumers` concept structure of the value recognition were shown as 7 values like aesthetic, psychological, societal, historical, symbolic, culture contents, and wellbeing/LOHAS one in the result of qualitative study. It could be an important and basic data research to identify the lower dimension of consumers` recognition to the value of traditional culture.
Next, according to the empirically identified result, the lower dimension of their value recognition were divided into 5 factors such as emotional/aesthetic, societal, historical, symbolic, and instrumental one.
Conclusion Traditional culture value perception measurement tool can be a basic data on consumption behavior of traditional cultural products according to the perception of traditional cultural values and can be useful information for the new frame of cultural policy for continuous diffusion of Hallyu.
keyword : 전통문화, 전통문화가치, 전통문화가치 인식, value recognition, traditional culture, value of traditional culture
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Pattern Designs Applied by Motifs of the Suncheon Bay`s Ecological Resources
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김선영 Kim Sun Young |
JEWNR 54(0) 109-122, 2017 |
ABSTRACT
Background Suncheon Bay is a typical point of interest in its local area and a globally renowned coastal wetland as repository of ecological resources. This study aims at developing the pattern design with motif from Suncheon Bay`s ecological resources and finding the applicability of this to fashion cultural products.
Methods Literature review and empirical work are both carried out about ecological resource in the Suncheon Bay and development of pattern design. With research on the preference for Suncheon Bay`s ecological resources and cultural product purchase, results are utilized for preliminary material in developing the pattern design. Based on this, the basic motif design and pattern design are made and the possibility to apply to handkerchief and pouch is introduced.
Result For basic motif designs, such images are taken as S-shaped water channel in the bay, migrant bird, crab, reed and East Asian seepweed, flower, and garden and formative feature and color of whose image are reflected to the design. Utilizing these patterns, a total of 42 pattern designs are made according to three different types for each motif. These developed pattern designs are suggested in combination with selected handkerchief and pouch items.
Conclusion Results from this study reminds the ecological value in a local area. With application of basic motif design and pattern design suggested here to the various design goods, usefulness as cultural product will be upgraded as part of eco-resource publicity of Suncheon Bay.
keyword : 순천만, 생태자원, 패턴디자인, Suncheon Bay, Ecological Resources, Pattern Design
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Research on Traits of Local Design in the Context of Placeness - Interpretation of Local Design of Busan in the Perspective of its placeness -
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장주영 Juyoung Chang |
JEWNR 54(0) 123-132, 2017 |
ABSTRACT
Background This Research will present analytic approach to traits of local design in the context of place. The research will not focus on industrial strategic aspect of design from corporations but focus on the daily cultural aspect of the design tightly joined to human life. Thus, it is about practical and reflective identity of Korean design where the locality becomes a subject beyond its commercialized and otherized surface.
Methods The research methods will involve reviews on the literature and case studies primarily. Moreover, law of proximity in terms of social science theory, perceptual characteristics of human beings, ANT, and domestication theory will take parts as conceptual frame in case studies to proceed with interpretation.
Result It has been acknowledged that people in the place generate artifacts and the process of interaction and adaptation between people and artifacts create law of proximity and sense of beauty and identity through the daily design culture. Busan locally possesses specific historic and natural environment where people are used to lead daily lives by mingling around in limited space and to closely join together in personal territories in terms of public sense of distance. Also, this place is apt to build upwards in order to resolve issues from limited space. As a consequence, the sense of beauty in this place is dedicated to packed constructions and formations without wasting a space, which influences on its various design creations and display styles of objects today.
Conclusion Throughout the research, the daily design culture in Busan has been interpreted with three theoretical schemes in the context of place. The research presents its significance on analyzing and understanding daily design culture where relationships with other elements are intricately connected in the multilateral context of place. Also, the research connotes another meaning by bring up the conversation on local design, not the central one.
keyword : 문화정체성, 지역디자인, 부산디자인, Local Design, Busan Design, Cultural Identity
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A proposal for a fusion-type design education model in the arts & culture education - Centered on the design humanities convergence education based on the ADDIE instruction design -
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방경란 Kyung-rhan Bang |
JEWNR 54(0) 133-142, 2017 |
ABSTRACT
Background In 2012, with the support for the arts & culture education policy of the Ministry of Culture, Sports, and Education getting earnest, education expanded and the demand for manpower increased. In such a situation, although, with the recent increase of the interest in arts & culture education, the quantitative growth has been taking place rapidly, the researches on the specific education contents for the educators are desperately needed throughout the whole of the arts & culture education. When taking into account the present situation of the arts & culture educators who possess the diverse educational backgrounds, for the strengthening of the capabilities of the educators, the systematic researches on the development of the educational proposals together with the management of the educational organizations are required.
Methods According to this need, this research is related to the educational guidelines regarding a practical model of the arts & culture education in the lifelong educational aspect by proposing an educational model based on the ADDIE as a content related to a fusion education program linked to the humanities based on a design.
Result This research is related to the educational guidelines regarding a practical model of the arts & culture education in the lifelong educational aspect by proposing an educational model based on the ADDIE as a content related to a convergence education program linked to the humanities based on a design. With regard to the educational model design, as for the contents, by phase, of the education that fuses design and humanities, a fusion-type design education model that links the visual thoughts and the linguistic thoughts was proposed.
Conclusion As the main keywords of the goals and design of education, with regard to the design, the goal of the education of`originality, expression, and emotions`was set up. And in the humanities, the goal of the education of `personality, imagination, and communication`was set up.
keyword : 문화예술, 디자인 교육, 융합, Arts and Culture, Design Education, Convergence
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Research on Four representative Chinese New-Year Pictures - Focus on the Gate-God pictures -
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왕루이 Rui Wang , 장주영 Juyoung Chang |
JEWNR 54(0) 143-154, 2017 |
ABSTRACT
Background Chinese New Year picture is the thousand-year product of the folks. It has cultural characteristics of Chinese folks including their beliefs, customs and aesthetic. It is of great value to study it whether from its styling or from a further level as symbolism, culture and socialism. Though there are many researches about Chinese New Year picture from the perspective of design, most of which focus on the application of it from a certain region in graphic design, so these researches have strong regional features. And others discuss the combination of Chinese New Year picture and design. Most of the present theses discuss the question subjectively and in a macro way, and few of them analyze the question in detail. So far, there is almost no contrast analysis of the Four New Year Pictures, while the analysis of a certain type is much less.
Methods First, the geographic characteristics, social backgrounds and cultural atmosphere of the New Year pictures of the four regions in China are analyzed systematically through literature survey. Then, the styling theory and other perspectives of military door-god-- Qin Qiong and Jing De and civil door-god-- kylin sending sons, the two representative ones of the four regions, are compared and analyzed through comparative analysis. Then the common points and differences of the four regions` pictures are found out to explore the value and the possibility of flexible application of New Year Picture in modern design.
Result After comparative analysis of the styling of the Four New Year Pictures, it is concluded that the New Year picture has the characteristics of spiritual sustenance, cultural wholeness, the technique of expression of symbolism and metaphor, colorful regional languages, and all these have certain values in modern design.
Conclusion The main subject in the creation of New Year painting is people, and New Year painting of different regions bears various customs and cultures, which reflects different aesthetic standard. Through the study on regional New Year paintings, the cultural significance and value of regional art have been discovered. It is extremely meaningful for modern people to utilize the future value. From this point of view, a variety of researches shall be continuously conducted on China`s centuries-old traditional New Year paintings before they disappear. Through this study, the New Year paintings has been rediscovered to have unique artistic value.
keyword : 중국 4대연화, 중국민간문화특징, 문신화, Chinese New Year Painting, Chinese Regional Culture, Door-God Picture
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