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DOI :
Journal Korea Society of Visual Design Forum , Vol.54, No.0, 91 ~ 109, 2017
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| Title |
| An Exploratory Study on the Recognition of Traditional Cultural Values - focused on Hanbok, Hanok, and Korean Food - |
| 이영선 Young Sun Rhee , 황복희 Bok Hee Hwang |
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| abstract |
| Background This paper investigated what kind of value modern Korean had perceived and also identified the relation between the value recognition and consumption behaviors of the products.
Methods To achieve these goal, an academically systematic study for the value of traditional culture indicated in the consuming pattern of the products was required. Therefore, the research on it was preceded by the experts of related fields, and the qualitative study was conducted through in depth interviews and focus group interviews by them. And the quantitative study carried out in the result of qualitative research.
Result First of all, consumers` concept structure of the value recognition were shown as 7 values like aesthetic, psychological, societal, historical, symbolic, culture contents, and wellbeing/LOHAS one in the result of qualitative study. It could be an important and basic data research to identify the lower dimension of consumers` recognition to the value of traditional culture.
Next, according to the empirically identified result, the lower dimension of their value recognition were divided into 5 factors such as emotional/aesthetic, societal, historical, symbolic, and instrumental one.
Conclusion Traditional culture value perception measurement tool can be a basic data on consumption behavior of traditional cultural products according to the perception of traditional cultural values and can be useful information for the new frame of cultural policy for continuous diffusion of Hallyu. |
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| Key Words |
| 전통문화, 전통문화가치, 전통문화가치 인식, value recognition, traditional culture, value of traditional culture |
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