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DOI :
Journal Korea Society of Visual Design Forum , Vol.54, No.0, 27 ~ 39, 2017
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| Title |
| A Study on Emotional Vocabulary for Interactive Visual Media Viewing Behavior Models Construction |
| 김철기 Cheol-ki Kim , 손준혁 Jun-hyuk Son , 이상걸 Sang-geol Lee , 차지현 Ji-hyun Cha , 김승환 Seung-hwan Kim |
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| abstract |
| Background Recently, new forms of visual media such as interactive movie, advertisement, and documentary have showed up. In addition, the importance of user experience and interaction related studies is simultaneously increasing. However, most of the relevant studies are mainly focused on such limited areas like open-scenario based virtual game space, exhibition space, or advertisements and not to mention the usage of very simple form of interaction. The reason behind this problem is due to the lack of studies on viewer desires and behavior models. Therefore, this study suggests viewer behavior models based on the emotional vocabulary generated by viewers, for further usage on defining interaction modalities.
Methods In this study, video observance method, reference research, and web search were applied at the same time. The study was carried out in order of defining user desires as design, user, and realm of the imagery, and summarizing as both single and compound-verb forms, then matching with relevant adjectives.
Result As a result of organizing user desires by design, user, and realm of the imagery categories through the affinity diagram on extracted vocabulary, the design category was divided into functional wants and formative wants. The functional wants were then subdivided into relative difficulty, excellence, novelty, auditory, and temporality. Also, the formative wants were subdivided into graphic(color tone, aesthetic relativity, light and shade, clarity, sense of touch, temperature, density), sound(height, size, perspective, depth, breadth and narrowness, balance, length), and shape(roundness, thickness, sharpness, levels, quantity).
Conclusion The adjectives drawn from this study can be applied to both verbal and nonverbal sensibility assessment methods, and ultimately to responsive modality for defining user interactions. |
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| Key Words |
| 상호작용, 행태모델, 감성어휘, Interaction, Behavior Model, Emotional Vocabulary |
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