The purpose of this research is to relate the theories and the applied design elements of the residential environment for the elderly. The research methods were mainly article research and formal analysis of the case studies. Through the research, the tool to analyze the case studies was developed by creating standard criterion to link the theories and the actual paid elderly residential areas. This analytic criterion comprises of four elements: the conceptual characteristics, the formal concept that includes the theories of elderly residence, and complex and detailed physical characteristics in order to provide detailed and realistic perspectives. The case studies were analyzed by the previously developed criterion. In summary, Carp`s similar complementary model and Lawton and Nahemow`s environmental pressure theory were adapted for analyzing the special organization, corridor, and scenic concept; in terms of elder`s comprehension of the environmental data, psychological pressure can be reduced by scenic views which will increase the adaptability to the environment. Altman`s and Chemers` habitat theory is often seen in the corridor because safe and meaningful activities are supported by corridor spaces. Goffman`s self-expressive theory is present on the walls and furnitures, while C.M. Deasy`s theory, as well as MEAP and NEAP can be seen from the size and the scale; the size and the scale are reduced to imply residential atmosphere that can effectively avoid the departure from the usual environment. As discussed above, the purpose of this research is to provide evidential data for designing apt environmental space that can accommodate the various needs for the elders. Korea is comparable to Japan than western countries as witnessed by a number of similarities such as the rapid increase of elderly population and the elderly culture. Therefore, this research aims to consult the cases from Japan to create a standard elderly residential design that is suitable for the Korean society style design.

keyword : 일본, 노인주거복지시설, 노인환경이론, 이론과 실제의 연계성, Japan, residential facilities for the elderly, theories on environmental for the elderly, comparisons between theories and their applications in actual cases

National image in the globalized era determines the competitiveness of a country and its companies. When corporate brands and products manufactured by the brands are assessed, the national image of the country where the brands belong, are designed and produced has a great impact on the value of products and brands. Therefore, each country strives to draw up strategies for the establishment of its national brand management that would help create a positive national image, and seeks to develop its national brand identity. The national brand means a combination of unique and general images obtained from a country, except for its name. As a distinctive identity that comprises the trust and favorable sentiment toward a certain country, the national brand serves as a means of distinguishing the country from others. Consequently, the formation of the national image eventually leads to the increased prestige of the nation and its economy, thereby affecting the assessment of its national strength. Currently, Korea`s national brand is included in the middle-and low group among the OECD members and considering its economic size and competitiveness, Korea has a relatively less recognized national brand. For that reason, a variety of ways are required to be explored to enhance the influence and competitiveness of Korea`s national image and national brand. This study aims to suggest designs utilizing national image as a way to improve national brand value by strengthening designs and to seek systematic methods to enhance status of national brand.

keyword : 국가 브랜드, 한글 폰트, 패션 그래픽, National Brand, Hangul Font, Fashion Graphic

In society that deepen competition, existing consumers purchased product by reason consumption but in nowaday`s market that product`s qualitative gap is tiny and product`s functions satisfy the consumer`s need, emotional things are more important than esthetic things. Growing product`s quality, productivity, consumer`s spending pattern are changing reasonal consumption to emotional consumption. I`ll research emotional propensity to consume`s development using mobile communication product category that show prompt purchasing behavior pattern to 20-30 ages. Currently, mobile phone`s color are on the market -Samsung Electronics` SCH-W270, SCH-W900 . Two kinds of color were extracted from 20 kinds of mobile phone. Through the survey preferred colors, adjective languages researched the relationship with the preference. The extracted color showed the Korea Standard Color Analysis. It can be shared with other colors. In this study, target emotional propensity to consume through a survey of mobile phone color shall be deemed to affect mobile phone sales. The study of these colors for color changes of the times shall be deemed to move quickly in response.

keyword : 감성소비, 휴대폰 컬러, 한국표준색 색채분석, Emotional consumption, Mobile phone color, Korea Standard Color Analysis

This study aims to verify the fact that woodcraft and furniture manufacturing technical training is one of optimum psychotherapy and rehabilitation programs for the disabled to continue normal social and economic life after relieving psychological anxiety and undergoing therapy. To this end, the study conducted a survey of 20 disabled people who are receiving rehabilitation in the Incheon Hospital as of June 2010 to measure their learning effects of woodcraft and furniture manufacturing technical training. According to the findings, woodcraft and furniture manufacturing technical training provides the disabled with the opportunity to recognize their technical skills officially and have social values and excellent effects in recovery of confidence about rehabilitation.

keyword : 심리치료, 재활치료, 목공예, Psychotherapy, Rehabilitation, Woodcraft

Contemporary cities in the 21st century require temperance and innovation under the diversity with the new topic in publicness. For this requirement, information by the advertisement from numerous information of city competes each other by the principle of commercialism. However, this type of commercial act has fallen into the pollutant that seriously threaten the social or urban publicness. This is attributable to the consideration of commercial implication in the blinded area from the controlled sector. For this reason, this study has been undertaken for the definition and classification on the signed materials with movement to induce the application of design concept and temperament on stimulating movement and light pollution. Currently, each local government has undertaken deliberation and regulations on outdoor advertisement materials as the indiscrete information pollution. However, the reality is still lukewarm on the regulations for signage that moves around. In particular, the definition simply indicates as `flickering signage, flickering signboard` without basing on intrinsic issue of movement. This is resulted from the neglect that the interference on publicness occurs due to the motion generated from the flickering of light source and the movement causes the interference. Therefore, the signage with movement is defined as the `motion sign`, and it is classified in the hardware aspect for `Neon type` and `LED type`, and further classified into `exposed` and `reclaimed` for detailed formation aspect. In addition, depending on the type of motion, it is classified into the `stroboscopic-type` and the `live-type`. The `motion-type` defined and classified through this study may expect to establish the new implication and concept in the publicness of urban night view and, through the qualification of movement for the motion signs, it may attract the motion design in systematically and effectively for the signage design.

keyword : 모션사인, 광공해, 공공성, Motion-Sign, Light pollution, Public

As time passes, the scope of influence of design on society is increasing. Accordingly, the size of role and responsibility of design must be proportionate. Recent design has been influenced by well-being trend and shows a drift that adds components of well-being to visual design as well as space design or changes towards an eco-friendly direction. Until now, package design has existed mainly for the reason of commercial aspect. However, the role of design required by the current of the times is not limited to commercial aspect. There needs to be design effort to approach more friendly and easily to customers by curing the mentality of customers who are suffering mentally and physically from stress by a flood of information and material civilization. Therefore, this research aims to study a new possibility of package design that contributes to human beings by the method of design therapy. This research has studied a specific method of therapy through formative components such as color, line, texture, and margin etc. and investigated examples of practical application to design. In addition, further studies will be conducted on the indefication of the effectiveness of design therapy.

keyword : 치유, 패키지 디자인, 심리, Healing, Package design, Psychology

The purpose of this study was to provide guidelines for developing effective in-service training programs for designers in fashion enterprises. In order to implement the study, interviews with designers of various fashion brands were conducted to identify their demands for in-service training program. Further quantitative analysis was taken to verify fashion designers` needs for differentiated training program contents according to their level of job experiences and main responsibilities. The contents of in-service training program demanded by fashion designers were production operation education, applied textile education, planning of merchandise development education, computer skill education, and market research and analysis education. Fashion designers were classified into three groups according to their job experiences, and they were different in their main responsibilities and in the level of needs for each dimension of in-service education program. Based on the analysis, the study provided comprehensive guidelines for developing and implementing in-service training program for fashion designers.

keyword : 패션디자이너, 기업 내 재교육 프로그램, 주요수행업무, fashion designer, In-service training program, main responsibility

This is an experimental study whose subject is functional face soap products that are in the development phase. These products have shown a drastic growth and become popular among consumers recently. Based on the previous studies on the package designs and the marketings, this study divides components of the visual image for the package into written language and visual language and the models based on the components are made. Hence, the aim of this study is as follows. Firstly, how the visual image of the package has the influence on the product attitudes and purchase intention is examined. Secondly, it is reviewed whether the visual image for the package and the visual elements have any moderating effects on product attitudes and purchase intention. Data is collected from the tourism students of Kwandong University. The survey is carried out during the class, from May 17 to May 19, 2010. A total of 220 questionnaires were given and returned 211 out of 220 questionnaires are used for the final analysis. Following is the results of the survey. Firstly, cognitive responses and emotional responses have a significant impact on the consumers` attitudes toward the package design. Secondly, as the visual image for the package design, both written language and visual language have no moderating effects in relation to ting effects in relation to ting effects inresponses has on the product attitudes. Finally, it is confirmed that in the process that cognitive and emotional factors for the package design affect the purchase intention, visual language elements of emotional responses act as the moderating variable.

keyword : 시각이미지, 소비자태도, 조절효과, Visual Image, Consumer Attitude, Moderating Effect

These days, wedding jewelry is occupying a large part of the jewelry fields and demands for it is greatly increasing. As the couples who want unique design are increasing, the new designs with formative beauty using various metals are strongly required. For the jewelry designer, it is the most important thing to have ideas on the jointing structures and enhancement of the applicability. In this paper, therefore, the authors report the physical and chemical characteristics on the aluminum and the titanium. Furthermore, the authors have made wedding jewels using strengths of those metals, such as lightness and eco-steel, and expressed various colors by researching the metal surface coloring techniques. As a result, variety of colors would give consumers wide range of choice, and the utilization of the nontoxic titanium would satisfy even people with unusual constitution. In addition, expressions of the wedding jewelry design with plasticity and functionality would become available by applying the joint structure for aluminum and titanium.

keyword : 결합구조, 웨딩주얼리, 착색기법, Joint structure, Wedding-jewelry, Anodizing

This study aims at defining the role of Fashion Creative Director who has been ranked above in the fashion organization these days. Fourteen exemplary fashion houses were selected through the basic research, and literature review and case study were conducted for analysing fashion CD. For the result of the study, Creation and communication regarding aesthetic sensibility were discussed as the main roles of Fashion CD. First, the role of Fashion CD as a creator was discussed. The study divided the role as a creator into `the succession of brand identity` and `brand extension`. Fashion CD should inherit the house`s identity and develop it in modern way. The study discussed two different cases for succeeding brand identity which could be illustrated `the succession through reinterpretation of tradition` and `the succession through innovation and shock`. Brand extension, another role as a creator was discussed with successful creation of various lines. Second, the study also analysed the role of Fashion CD as a communicator. Fashion CD should be in charge of brand sign system -logo, label, package, shop interior- and traditional communication -advertisement, public relations, web site- which embody brand ethics and aesthetics.

keyword : 패션 크리에이티브 디렉터, 크리에이터, 커뮤니케이터, Fashion Creative Director, Creator, Communicator