| Abstract |
| National image in the globalized era determines the competitiveness of a country and its companies. When corporate brands and products manufactured by the brands are assessed, the national image of the country where the brands belong, are designed and produced has a great impact on the value of products and brands. Therefore, each country strives to draw up strategies for the establishment of its national brand management that would help create a positive national image, and seeks to develop its national brand identity.
The national brand means a combination of unique and general images obtained from a country, except for its name. As a distinctive identity that comprises the trust and favorable sentiment toward a certain country, the national brand serves as a means of distinguishing the country from others. Consequently, the formation of the national image eventually leads to the increased prestige of the nation and its economy, thereby affecting the assessment of its national strength. Currently, Korea`s national brand is included in the middle-and low group among the OECD members and considering its economic size and competitiveness, Korea has a relatively less recognized national brand. For that reason, a variety of ways are required to be explored to enhance the influence and competitiveness of Korea`s national image and national brand.
This study aims to suggest designs utilizing national image as a way to improve national brand value by strengthening designs and to seek systematic methods to enhance status of national brand. |
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| Key Words |
| 국가 브랜드, 한글 폰트, 패션 그래픽, National Brand, Hangul Font, Fashion Graphic |
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