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A Study on the Application of Emotional Marketing of Space in Green Design
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조연 Cho - Yeon , 문정민 Moon Jeong-min |
JEWNR 28(0) 231-238, 2010 |
ABSTRACT
Currently, the world is focusing on green design which is very concerned with our environment. Green design is global paradigm applied for all the areas such as environmentally-friendly and sustainable energy, products and space and intensive attention is increasingly paid to it. Therefore, marketing using green design appeals to emotion as emotional marketing. It is effective to create live space as well as forms of consumption, stimulate emotion and imbue vitality beyond space marketing in the 21st century.
Therefore, as emotional marketing in space using green design brings high touch - emotional creation and multi-sensor, it should be more comprehensively looked at. For the purpose, this study identifies the effect obtained when green design is combined with emotional marketing through analysing their factors and analysed cases according to the types of space to discover effective marketing methods using green design.
Through this study, interaction between space, environment and people can be promoted and it is expected that there will be further studies on marketing of emotional space which stimulates human emotion using natural and environmental factors.
keyword : 그린디자인, 감성마케팅, 그린마케팅, 감성체험, Green Design, Emotional Marketing, Green Marketing, Emotional Experience
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The Romanticism Characteristics Expressed in Men`s Fashion at the Beginning of 21st Century
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안광숙 An Kwang Sook |
JEWNR 28(0) 241-254, 2010 |
ABSTRACT
The mode of the early 21st century men`s fashion is similar to the social and cultural conditions of men`s wear in the 18th century of the age of romanticism in the fact that it creates diverse changes in fashion and new and free styles. Results of researching the features of men`s wear in the 19th century era of romanticism and the romanticism features according to the changes of men`s fashion in the early 21st century based on the above are as seen below. The features of men`s wear in the age of romanticism are the sensuality that emphasizes sexual attraction through the `X` shaped silhouette that is tight on the body, and the retroactive tendencies in some areas together with the color and accessories such as detailed patterns. In addition, it showed exotic colors and tastes, as well as accessories, and it expresses a mixture of various colors and materials.
The characteristic of 21st century men`s wear os the refusal of existing traditions and stereotypes such as `X` shaped, inverse-triangle and tight silhouettes, sensuality with severe exposure where men accessorize their selves like women and there is a vague line between men and women`s wear, accessories that uses exquisite details and patterns through diversification of materials, exotic touch reflecting orientalism of patterns and material silhouettes, and mixture of diverse and exotic material matching with the development of industrial technologies. The features of early 21st century men`s fashion that is represented by the emphasis and exposure of body lines according to silhouettes, diversification of materials, and destruction of gender stereotypes, is on the same context as that of men`s wear in the age of romanticism on the aspect of sensuality, decoration, exoticism and mixture. In addition, though it is similar to the men`s wear and features of 19th century romanticism, it is evident that there is some difference according to the social environment. This paper studied the social and cultural features and character of dress in the age of romanticism on the presupposition that the timely conditions and mode of men`s fashion was similar in the 18th century age of romanticism with that of the early 21st century. This once again confirmed that the reflections of social, cultural and artistic times of an era was applied in the development of dress, and it is expected that research on early 21st century men`s fashion will help improve understanding of men`s wear and also assist in research on men`s fashion in the future.
keyword : 낭만주의, 관능성, 장식성, 이국성, 혼용성, Romanticism, sensuality, ornamentation, exoticism, mingler
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A Study on Interactive Exhibition Techniques for Digital Exhibition Environment
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장은경 Jang Eun Kyung |
JEWNR 28(0) 255-262, 2010 |
ABSTRACT
Today, highly developed IT technology enables the generalization of Internet and the interactive communication utilizing digital media in our lives. This study seeks for a direction to develop the exhibition techniques according to such changes in modern technology environment. First, relating to newly appeared sociocultural phenomenons in this Digital era and some changes in audience`s role, the study examined some literature about the change stages necessary for Digital media to interact with their users in order to react some changes and developments in Digital environment. Second, as the changes in Digital environment have influenced on some changes in exhibition environment, so the study investigated the role change in each factor consisting a exhibition. Third, centering domestic and foreign exhibition halls established with high-tech IT technology, some cases of interactive exhibition techniques were analyzed. Finally, in the sections of conclusion and proposal, this study suggested a direction to develop the exhibition contents which could maximize the interaction of an exhibition hall and the audience based on analyzed results. To keep up with changes in Digital environment newly unfolded in Modern Society, we need to maximize the interactivity through continual development of new exhibition contents to increase the video utility, and to discover and develop materials in various fields so that an exhibition and its visitors can interactively communicate and get information to be delivered well.
keyword : 디지털 환경, 전시기법, 인터렉티브 미디어, digital environment, exhibition technique, interactive media
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