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A Proposal for Fundamental Design Curriculum at Universities in Korea
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하상오 Ha Sangoh |
JEWNR 23(0) 125-136, 2009 |
ABSTRACT
This research has purposed to grasp of the existing condition of the Fundamental Design Education and problems that are appearing in the education system in Korea of the Faculty of the University so, I do suggest that the model of Fundamental Design Education can be used effectively in design Education College.
Accordingly, the consequence of analyze and research about formal contents which is connected with the Fundamental Design Education. The problem with Fundamental Design Education in Korea can summarized as follows.
To start with, the Fundamental Design Education not only has shortage of lesson times but also given much weight in the Practice Course and low grade. Furthermore, the serious problem is lack of expertise as contents. As I mentioned, this quality of education`s problem is type of factors as the configuration of curriculum. Moreover, we do not have dedicated teachers as a coordinator, who has cooperation and integration between the subjects required the adjustment in the Fundamental Design Education.
Therefore, I set to the four kinds of concepts oppose to these symptoms. As H (Harmony) is the core concepts, 1-step, to foster creativity as an element of I (Idea, Identity), 2-step, educational materials and media relations, material as the element M (Material, Media), 3-step, the human and social relationships in the environment to the E (Environment) consisting of a 3-step curriculum "IME & H" model by grade. I do suggest that the Fundamental Design Education curriculum.
keyword : 바우하우스, 기초조형, 커리큘럼, Bauhaus, Fundamental Design, Curriculum
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A Study of a Mobile Bus Information System and Its User Interface Design Using Location-based Technology
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정의태 Jung Eui-tay |
JEWNR 23(0) 137-150, 2009 |
ABSTRACT
A bus information system(BIS) is a citywide intelligent traffic information system, which services routes and positional information of buses. At present, the services are given by provincial governments, mobile contents providers, internet portals or public transportation industries generally via ARS, the internet, cell phones or kiosks and LED- or LCD-displays at bus stops, but mobile bus information systems, which are served by mostly mobile contents-providers, have incongruent user- interfaces and information-providing systems, and those seem far from end-user`s needs. Thus, to solve these problems, merits and demerits of each BIS and also mobile location-based technologies, which can provide customized geographical informations, will be analyzed. Thorough these analyses, a service, which enables users to grasp localized bus informations effectively via cell-phones, will be suggested and its user interface design will be presented.
keyword : 위치 기반 서비스, 휴대전화 버스 정보 시스템, 인터페이스 디자인, Location-based Service, Mobile Bus Information System, Interface Design
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A Study of MMORPG Interactive Space in Ubiquitous Computing System
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이민 Min Lee |
JEWNR 23(0) 151-160, 2009 |
ABSTRACT
Ubiquitous system has brought boundary less of reality and virtual world. These two different worlds` fusion comes close near our daily life. Earlier, scientists has invented interface for machine - human communication. Today, it changes for us to inter- act and communicate within others. This high level of interaction, the phenomenon recognize it to space of interaction. MMORPG makes user not as to passively intake game story, but as to actively reveal community. Digital space has limits such as virtual and fake, because of non physical substance. Interactiveness in ubiquitous computing system shouldn`t stay to be digital once more, at the end, it must be involved with community physical space.
keyword : 유비쿼터스, MMORPG, 상호작용성, 디지털, 커뮤니티, 인터렉티브, Ubiquitous, Interaction, Digital, Community, Interactive
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A Study on Multimedia Devices that Use Five-sense Interface
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이운형 Lee Woon-hyung , 이정호 Lee Jung-ho |
JEWNR 23(0) 161-170, 2009 |
ABSTRACT
Nowadays, most of multimedia devices use images and sounds for appealing human`s vision and hearing. However, according to development of technologies which is relevant with digitizing of odor, taste and touch, people are getting more interested in the multimedia interfaces that use another senses such as olfactory and taste as well as vision and hearing.
The study aims to suggest the application of five-sense interface in marketing area by analysis of brain activities that is related with olfactory sense and the connection with emotion. Also five-sense interface and case studies are investigated.
So far, the step of practical use has been stayed at the basic level because of a matter of cost but considering the potential of five-sense interface, we should pay more attention to five-sense interface and its application in advertising area which is predicted that it has huge potential.
keyword : 오감 인터페이스, 멀티미디어, 후각 디스플레이, Five-sense interface, Multimedia, Odor-display
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Editorial Design and The Role of Visuality in the Historical Descriptions
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김영철 Kim Young-chul |
JEWNR 23(0) 171-180, 2009 |
ABSTRACT
All acts of design will be like that, but especially the act to design a historic book is an interdisciplinary process which starts from recognizing history and being serious about the act by itself. The topic < Editorial Design and The Role of Visuality in the Historical Descriptions > starts from the question `What is a historical description?` We try to raise the problem that until now only descriptions written by historians or just `written` descriptions were accepted as historical descriptions in general. Nowadays historical descriptions are extended to what people from all kinds of fields have predicated, overcoming what officially recognized historians have written. Also, the visual images used in historical descriptions are not only derivatives of text-based descriptions but constructed as symbolic and emblematic systems. Actually, the photographs of historic relics, visually reconstructed models or pictures, revivals of sceneries in drama or plays, informative graphic magazines, cartoons are by themselves methods of documenting and describing history. Furthermore, editing design, integrating the written letters and visual images together, involves a similar process of actively interpreting written text and visual image such as the historian when he chooses historical material. Therefore, editing design should also be seen as an act of historical descriptions.
keyword : 역사서술, 시각서술, 서술주체, historical description, visual description, subject of descriptions
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A Case study on Creative Strategy Types for Well-Being marketing advertisements-Mainly on TV advertisements of Food, Clothing, and Housing-
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손소영 Son So- Young |
JEWNR 23(0) 181-192, 2009 |
ABSTRACT
Many people living in this modern society, benefiting by industrialization and economic growth, have more desire to pursue the values of life. With this as a momentum, a lot of changes have been brought about to the values of life. The concept of `Well-Being,` appeared as a socio-cultural trend, has resulted in a variety of changes in our daily life. This new trend of well-being has developed into a means of marketing and has become one of the most important issues, permeating into our daily life with related products such as Well-Being appliances, well-being food, and well-being apartments. The desire for Well-Being matched up with the modern lifestyle in pursuit of affluence and happiness. Even in the field of advertisement which is known to mirror our lifestyle and society, the concept of well-being has become a topic of vital importance.
This investigation started with a question as to what type of creative strategy would be the most effective for Well-Being marketing advertisements.
For this reason, creative strategies are classified into different types in this paper through the related case study analysis. First, well-being marketing advertisements are divided into three classes including food, clothing, and housing, and then, creative strategies are categorized into seven different types, which this study intends to objectify. While investigating, it was found that approaching with more than one strategy that are mutually complementary was seen more often in advertisements rather than using just one type of approach. It was also revealed that emotional strategy types are very much diversified and are showing a tendency to increase. I hope that this study on the analysis of the creative strategy types, applied in well-being marketing advertisements, will be a good precedent for that of new social trends to come in the future, and that it will be of help for further investigation into different types of creative strategies shown in ever-changing advertisements.
keyword : 웰빙마케팅, 광고, 크리에이티브 전략 유형, Well-Being Marketing, Advertisement, Creative Strategy Types
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A Study on the Oral Signification of Dynamic Typography as a Circulative Mediating Language
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김상욱 Kim Sang-uck |
JEWNR 23(0) 193-202, 2009 |
ABSTRACT
Visual culture in the 20th century has experienced postmodernism and pluralism. During this period the user-participation theory which diversified the significance of the text by separating signifiant from signifie had strong influence over sociocultural field. The trace of major changes in typography could be found in this theory. The goal of modernism typography rooted in literate culture was to deliver the visual information to users retaining good readability and formative features without distortion of original meaning. On the other hand, dynamic typography in digital-media era shows logicality and objectivity of the information established through literate culture inheriting synthetic communication features and expression of primary oral culture. Walter J. Ong called this circular phenomenon of media 2nd oral culture and Marshall McLuhan regarded this as distinctive changes in electronics culture. Influenced from imagery typography reinforced with postmodern social and artistic expression and coupled with expansion and circulation of media having broad scope of communication, dynamic typography is emerging as a main body to broaden the horizons of communication vehicle of time-space and emotional sphere. This study has focused on giving concrete shape to theoretical background of dynamic typography as an outcome of circular expansion media using Walter J. Ong`s 2nd oral culture theory. And also analysis of movie title sequences would define dynamic typography as a contemporary revelation of typographic expansion. Key proposition lies on proving that dynamic typography is `a new mediating language` as a media-circulation of 2nd oral culture without technology-centered view.
keyword : 동적타이포그래피, 구술성, 매개언어, 의미작용, Dynamic typography, Orality, Mediating language, Signification
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A Study on the Factors of Emotional Design for the Design of Internet Mobile Phone
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박재연 Park Jae-yeon |
JEWNR 23(0) 203-214, 2009 |
ABSTRACT
In modern life, the use sphere and influence of the Internet seems to be bigger than any other media. In the present information society, there seem to be no other systems which are quicker and broader than the Internet in receiving and delivering information. And the use scope of the Internet will quickly expand in the future. Recently, with the advancement of mobile communication, the Internet is provided not only through lines but also through portable terminals and the use of Internet through PDA (Personal Digital Assistants), mobile phones and notebooks increases in an unprecedented manner. In particular, with the rapid technological development of Internet mobile phone or smart phone in which the function of Internet is integrated into a variety of mobile phone functions, new products are developed diversely. In order to cope with this reality, it is necessary to develop such an Internet mobile phone which equips with a new sense of design. In this regard, the aim of this study was to examine the development of Internet mobile phone designs which would take the lead the future design trend. In order to satisfy current situation, it is also necessary to create a recent design trend-oriented design of Internet mobile phone. And the focus of recent design trend seems to be on an emotional design. Therefore, the contents of this study centered on the understanding of the characteristic of Internet mobile phone and the conception of emotional design. In addition, the investigator examined and drew out emotional design factors and then sought out the method of grafting the emotional design factors into the Internet mobile phone. In other words, the purpose of this study was to examine the emotional design trend of today and then apply the emotional design factors to the Internet mobile phone in order to present the new concept design of Internet mobile phone and make designers positively utilize study findings in their development of new Internet mobile phone design in the future.
keyword : 감성디자인, 디자인 프로세스, 인터넷 휴대폰, Emotional Design, Design Process, Internet Phone
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The Influences of Visual and Text Exaggerations on Advertising Communications
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이철영 Chull Young Yi , 박정 Jeong Park |
JEWNR 23(0) 215-227, 2009 |
ABSTRACT
The purpose of this study is to present creative strategy enhancement methods and effective communication framework by evaluating how exaggeration in advertising effects advertising communications at different levels of product involvement of the consumers. Through pre-test, realistic and exaggerated visuals along with realistic and exaggerated text were selected to make 4 types of test ads. The variables measured in the research were product involvement, advertisement exaggeration and advertisement effect. Advertising communication effect was measured in cognitive, emotional and behavioral responses.
As results, realistic ads are proven more effective than exaggerated ones, and advertising effect for exaggerated ads is greater with visual exaggerations. However, when exaggerated visuals are combined with exaggerated texts, advertising effects can be seriously declined. Therefore, in order to reflect these findings in creative development strategy, visual exaggeration should be actively utilized whereas the text should be restricted to convey realistic messages. Advertisers of low involvement products are encouraged to make best out of exaggerated visuals for better advertising communications effects.
keyword : 비주얼, 과장성, 광고커뮤니케이션, Exaggerations, Advertising Communications
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Space Marketing Strategy Focused on 4Cs elements in Design Hotels
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남소영 Nam So-young , 류호창 Lyu Ho-chang |
JEWNR 23(0) 229-238, 2009 |
ABSTRACT
Design Hotels are not places simply providing lodging services. They are a kind of urban community spaces which create an experience and a life style reflecting consumers` needs of new experiences various recreation facilities and sensational designs. Therefore design is a core factor that affects most marketing variables during establishing marketing strategies for design hotels. Accordingly, the main objective of this research is to analyze and verify the marketing strategies of Design Hotel in view of new 4Cs(Customer, Competitive factor, Convenience and Communication) elements of space marketing. The result showed that 4Cs should be considered at the very initial steps of design hotel establishment. Also, those elements should be analyzed systematically to draw creative marketing strategies that create competitive edges for design hotels with considering price, exceptional functions and services, and space communication mainly based on original and creative designs.
keyword : 디자인 호텔, 스페이스 마케팅, 4Cs, design hotel, space marketing
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