| Abstract |
| Design Hotels are not places simply providing lodging services. They are a kind of urban community spaces which create an experience and a life style reflecting consumers` needs of new experiences various recreation facilities and sensational designs. Therefore design is a core factor that affects most marketing variables during establishing marketing strategies for design hotels. Accordingly, the main objective of this research is to analyze and verify the marketing strategies of Design Hotel in view of new 4Cs(Customer, Competitive factor, Convenience and Communication) elements of space marketing. The result showed that 4Cs should be considered at the very initial steps of design hotel establishment. Also, those elements should be analyzed systematically to draw creative marketing strategies that create competitive edges for design hotels with considering price, exceptional functions and services, and space communication mainly based on original and creative designs. |
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| Key Words |
| 디자인 호텔, 스페이스 마케팅, 4Cs, design hotel, space marketing |
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