As the service of health information from the internet is widely spread, the breastfeeding health-care manual needs to be properly developed to satisfy user`s needs. Therefore, the manual should be customized, cost-effective and web-based. The purposes of this study were to explore the information, practice and knowledge existing among mothers regarding breastfeeding. A cross-sectional internet web-mail survey was employed in this study. In particular, the mothers who delivered their last child and the child was under 24 month of age. The self-administered questionnaire consisted of three sections; Socio-demographic questions, the practice, problem and Knowledge Checklist of mothers toward breastfeeding. This results indicate that the improving the environment for breastfeeding on the job are important strategies to encourage Korean women to breastfeed. We conclude that Korean women breastfeeding promotion needs to proactively encourage a positive breastfeeding job environment and that may be useful in a working woman targeting interventions. As a result, according to correlation analysis of breastfeeding awareness, knowledge and educational information, the infant breastfeeding tailored educational information on the web is developed. The study tool took into consideration the website breastfeeding information criteria, to evaluate the Korean infant breastfeeding on the web-sites. This evaluation tool was categorized into milk supply, comfort during breastfeeding, health of the baby and mother and social support. “This work was supported by the Korea Research Foundation Grant funded by the Korean Government”(KRF-2010-R1A4A002-0016264)

keyword : 웹, 맞춤교육시스템, 모유수유, web, tailored education counseling program, breast-feeding

This study aims to describe how classes of traditional cultural goods have changed over the last ten years and to analyze the design characteristics of those goods, especially based upon the data collected from the online shopping malls because they are the most popular and common shopping attractions for purchasers. A study conducted in 2001 had focused on decoration products traded in offline markets and varied in raw materials: wood, textile, paper, metal, grass, and soil. On the contrary, this paper is dedicated to commodities which, as traded online, become to have portable and practical characteristics reflecting the current fashion, and most of them turn out to be limited in materials and patterns. The comparison shows that a modern type of design should be attempted to satisfy the needs of differentiation and variation by analyzing and applying the traditional materials and patterns because online shopping malls need to provide assortment to customers with regard to goods preferred and selected with care. Specifically, the goods that are small-sized ones, fashion accessories, and products with soft materials need to be developed in the practical and sensual ways, because they are easy to be crafted to reflect the trends and the operational features of online shopping malls which are good at realizing the trends.

keyword : 전통문화상품, 공예문화상품, 문화상품, 소재, 문양, culture goods, traditional culture goods, on-line shopping, online shopping, Cyber shopping

In order to help the existing outdoor exercise equipment development project get over the excessive import of foreign products or imprudent imitation of products of other companies and propose a creative and effective direction for their development, this study has analyzed the analogy and similarities of design characteristics of outdoor exercise equipment regarding their kinds of equipment, manufacturing companies and the effect of exercises. This study surveyed the exercise equipment installed at 20 spots in Seoul to research the exercise effect of equipment intended by the manufacturers, and analyzed the characteristic design features of the outdoor exercise equipment. Key points of research results are as follows: First, current outdoor exercise equipment installed in Korea is mostly for exercise of muscles and bone structures and creative exercise equipment has not been developed sufficiently. Particularly, exercise equipment for psychological exercise system and digestive organ exercise system has not been developed yet. Secondly, the concept of universal design is required to be applied to each unit of exercise equipment to adjust its various intensity in exercise, bring forth exercise effect on many parts of body, obtain diverse exercise effects, and to be used by people with diverse bodily characteristics Thirdly, in terms of exercise effects, following categories of exercise equipment are needed to be developed at current situation in Korea: interesting muscle exercise equipment with focus on lower part and limbs of body, muscle and bone system exercise equipment using various parts of body, muscle and bone system exercise equipment through circular movement of lower part of body, exercise equipment that can promote the practical adjustment of biological capabilities for the adults, cardio-pulmonary exercise equipment through movement of upper body with both feet on the ground, and cardio-pulmonary exercise equipment with voluntary and independent movement.

keyword : 야외운동기구, 기대효과, 디자인특성, Outdoor Exercise Equipment, Expected Effect, Design Characteristic

A formative work`s motif is its emblem and symbol that are formed by formal will, and is also a conscious activity that has its phenomenal meaning. This study is aimed at investigation on formative phenomenon to see how a meaning reproduced into an external style of formative form and structure that are in a geometrical motif is expressed. For this goal, this study is based on the approaching methods such as and in the range of analysis, diagnosis and retranslation by 9 categories of 66 work pieces that represent geometrical symbols and abstractive patterns. For this study, I referred to the aesthetic value system on the theme and to a new possibility of the materials expressed under interaction of existence methods. I found especially that the formative forms of a geometrical motif as forms that have their symbolic concepts are with non-reproduced elements as artificiality that is with ideological attributes by technique, metaphor and metonymy.

keyword : 기하학적 모티브, 현상적 의미, 미적가치, 환유, Geometrical Motif, Phenomenon, Esthetic Value, Metonymy

This paper is to identifies how design atmosphere of internet shopping mall such as graphics, colors, menu and link have an effect on arousal and pleasure and they, in turn, have influence on loyalty by shopping motives such like purchase, compare with price of products, search for information, and hedonic of shopping. A survey study was conducted to collect the data with consumers who have experience purchase or search on internet shopping malls. Analysis of regression with SPSS 17.0 was performed to test the research hypothesis. The results of the study are as follows: It was found that colors has influences on arousal but menu and link have an effect on both arousal and pleasure in the group who have shopping motive of purchase, and graphics, menu and link have influence on both arousal and pleasure in the group who have shopping motive of compare with price of products, and graphics have an effect on both arousal and pleasure but menu and link has only influences on arousal in the group who have shopping motive of search for information. While on the other, all components of design atmosphere of internet shopping mall have not influence on consumer`s emotion such as arousal and pleasure in the group who have hedonic of shopping, but loyalty affect on arousal and pleasure in all group of shopping motives.

keyword : 디자인 환경, 감정, 충성도, Design atmosphere, Emotion, Loyalty

Ecovillage appeared as a new dwelling type regarding environmentally sound and sustainable development. It is one of the represent word of ecological housing. Millenium city is a ecovillage planned by NPO Milleunium city corporation. At present, there are three advanced Millenuim city at Kurimoto, Asahi and kichijoji. Millenium city aims two things, one is "Global Environment Restoration", and the other is that creating and developing the " Connections Between People". The Space design of Millenium city is featured by glass house covered whole space and interior arrangement of private space and common space. This layout is suitable accommodation for the new type of community space attempted in Millenium city. The community space of the Millenium city is realized the method of space saving that one place share for many users at the same time or the different time. The concept of network city is also a unique feature of Millenium city, that one person can use many spaces. It achieves highly adaptability for various people who can choose a fitted community by themselves.

keyword : 에코빌리지, 커뮤니티, 밀레니엄시티, Ecovillage, Community, Millenium City

This study aims to help the comprehensive understanding with resepct to what has to be considered and what has to be developed in the developing process of the specific areas as well as the concept fo place branding by investigating the process and the results of `the place branding development of Pohang Homigot coastal road` studied and developed by the request of Terra Nove Team of Pohang City Hall, in an effort to foster the converged design college of Yeungnam University College in 2010. The theme of the place branding of Pohang Homigot coastal road was `the tail of resting` and it aimed to disperse the tourism infrastructures concentrated on `Homigot Sunrise Plaza` into the costal villages around Homigot and enable the visitors to enjoy various experiences and tours, while staying around Homigot by using costal roads. In case of Pohang Homigot, this state makes the visitors for sunrising look around only the facilites concentrated around `Sunrise Plaza` and leave Pohang, to Yeongduk and Gyeongju. This state resulted in the economic loss for the residents that could be obtained, if the tourists stayed around. Accordingly, to establish the experiential tourism infrastructure corresponding to the current tourism paradigm, for the plans to resolve the problems of the development concentrated on `Homigot Sunrise Plaza` and its neiborhood, and to enhance the accebility to the existing coatal roads whose users drastically plummetted due to the opening of the new roads, the public design has been considered and the concpet of the place branding of Pohang Homigot coastal road has been introduced; and the design by location has been proposed for an appropriate direction to realize the public design development for Homigot coastal roads in the future.

keyword : 플레이스 브랜딩, 호미곶, 해안도로

Our letter is proud of the heritage of technically and aesthetically wonderful traditional print type as shown in metal type of Goryeo. Hangeul charged the roles of communication and recording transmitting contents which are essence of letters based on understanding about visual composition shown in type printing. With such various material of Hangeul design, this study explored that concepts of grid and square module were applied to Hangeul design by Kim Jinpyung. And structural system was investigated through regular horizontal and vertical grid system used in Hangeul alphabet. Module system in Hangeul design makes production of effective type possible by regulating Hangeul letter type and makes one see in visually arranged shape and gives balance by dividing space in a form of certain unit. Accordingly, module system got a favorable review in the middle and later period of the 20th century and made structural system with visual composition possible. The author could know that by applying Korean consonant and vowel to module system of perfect square, circle, and triangle, module system which is a standard unit for arrangement of letter makes background of Hangeul be arranged. And it was known that module system is a standard unit where letter can be arranged adding functional and formative meaning along with clarity through strict order. Especially, these modules-perfect square module expressing good order, circle module giving stable feeling by line without angle, triangle module showing plastic beauty in peculiar form-play the roles not only as a tool of communication but also as a visual factor. By utilizing this advantage and applying to graphic design and products, values of function and formative aspect of Hangeul letter type could be known. Accordingly, based on this study, the author recognized the infinite possibility of Hangeul design and would give efforts to develop various design for industrial development along with continued development of Hangeul forwards.

keyword : 한글디자인, 그리드, 모듈, Hangul Design, Grid, Module

This study investigates the effects of VM elements in the Internet fashion malls on pleasure(emotional state) and approach behavior using S-O-R model. For this study, three kinds of the Internet fashion malls were chosen: department store type, malls of malls(open market type), and fashion brand mall type. After respondents looked around one of three types during 10 minutes, they completed a questionnaire. The questionnaire covered VM elements of malls, pleasure, and approach behavior. Respondents are limited to subjects aged 21 to 39, with Internet shopping experience. Three hundred samples were used for the final analysis. Descriptive statistics, Cronbach`s alpha, exploratory factor analysis, and regression analysis were conducted The results are as follows. First, VM elements were extracted as five factors: mall structure, merchandising clue, brand fame, differentiation, and product assortment. Second, VM elements without brand fame have significant influence on the pleasure. Merchandising clue influenced the pleasure more greatly than any other factors. Third, the pleasure positively influenced the approach behavior. Finally, the pleasure has the mediating effect on the relathionship between VM elements and approach behavior. This verified the effectiveness of VM elements in the Internet fashion malls, using S-O-R. VM elements can be a strategic alternative in the Internet shopping sector where competition is fierce. This study supports that the Internet fashion malls should put more focus on establishing recommendation system, simple composition, differentiated elements, and richness of product assortment.

keyword : 인터넷 패션 쇼핑몰 VM 구성요소, 즐거움, 접근행동, VM Elements, Pleasure, Approach Behavior

The purpose of this study is to establish a definition of the concept of Korean fashion multi-brand stores and analyzing their business evolution paths. Over 20 professionals have been selected for the study. In-depth interviews were conducted to evaluate related subjects: the concept and evolution of fashion multi-brand stores. The results of the study were summarized as follows: First, the concept of fashion multi-brand store is defined as a cultural shopping space with merchandise selected under consideration of its unique philosophy driven by the professionals. The products in stores are selected and acquired by these professionals via legally approved distribution channels. Second, the stores has evolved through three phases; market entrance phase, growth phase, and highly competitive saturated phase. The first phase is driven solely by the products from high-end designer brands. On the second phase, the emergence of the specialized stores focusing on the specific target customer segments is witnessed. The third phase is when fierce competitions between diverse multi- brand stores are taking place.

keyword : 패션 멀티브랜드 스토어, 개념과 범주, 진화과정, Fashion multi-brand store, Concept and category, Evolution