| Abstract |
| This study aims to help the comprehensive understanding with resepct to what has to be considered and what has to be developed in the developing process of the specific areas as well as the concept fo place branding by investigating the process and the results of `the place branding development of Pohang Homigot coastal road` studied and developed by the request of Terra Nove Team of Pohang City Hall, in an effort to foster the converged design college of Yeungnam University College in 2010. The theme of the place branding of Pohang Homigot coastal road was `the tail of resting` and it aimed to disperse the tourism infrastructures concentrated on `Homigot Sunrise Plaza` into the costal villages around Homigot and enable the visitors to enjoy various experiences and tours, while staying around Homigot by using costal roads. In case of Pohang Homigot, this state makes the visitors for sunrising look around only the facilites concentrated around `Sunrise Plaza` and leave Pohang, to Yeongduk and Gyeongju. This state resulted in the economic loss for the residents that could be obtained, if the tourists stayed around.
Accordingly, to establish the experiential tourism infrastructure corresponding to the current tourism paradigm, for the plans to resolve the problems of the development concentrated on `Homigot Sunrise Plaza` and its neiborhood, and to enhance the accebility to the existing coatal roads whose users drastically plummetted due to the opening of the new roads, the public design has been considered and the concpet of the place branding of Pohang Homigot coastal road has been introduced; and the design by location has been proposed for an appropriate direction to realize the public design development for Homigot coastal roads in the future. |
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