Background A comprehensive understanding of the characteristics and trends of existing studies is essential in order to specialize and systematize the field of design entrepreneurship that has grown through the interchange with other disciplines. This study aims to seek an understanding of the characteristics of the studies on design entrepreneurship and their major research topics for the last 22 years through the analysis of the research trends on design entrepreneurship in South Korea. Methods A text mining technique was used to analyze the research topics related to design entrepreneurship from 1999 to 2020. The research subjects were 334 academic research papers and theses that were found in the RISS, a research paper search site, with design entrepreneurship and design startup as keywords. Result The analysis showed that the studies on design entrepreneurship have been conducted focusing on the topics that have been traditionally studied in the fields of venture businesses and design management, and those that have recently been attracting attention in the field of design entrepreneurship. In some topics, segmentation and diversification were observed. Conclusion This study is significant in that it identifies the research topics and trends in the field of design entrepreneurship and analyzes the research trends using a text mining technique, which analyzes unstructured data. In addition, the study will provide researchers with an opportunity and direction to gain insight from an academic perspective in selecting a research topic that is different from existing ones.

keyword : 디자인창업, 연구동향, 텍스트마이닝, Design Entrepreneurship, Research Trends, Text Mining

Background As content is focused on mobile, the demand for content that can be easily enjoyed anytime, anywhere has increased. Accordingly, a marketing strategy that can closely connect brands and consumers has become more important than ever. Recently, more companies and brands are creating characters and actively using them in marketing activities. Among various industries, the food industry is sensitive to marketing trends. Therefore, this study examines the universe marketing of food brands using brand characters that has emerged as a marketing trend. Methods This study summarized the previous research and theoretical background on the change of the marketing environment, universe marketing, and the brand character. As a framework for character analysis, two aspects are examined: a design component and a worldview component. Result Brands created a virtual universe around characters and used Instagram to continuously upload story-related posts. As a result of analyzing brand characters, the design elements had the use of character names, colors, and costume designs in common that could be reminiscent of the brand, and the expression methods were set as 2D characters similar to webtoon and age groups similar to Generation MZ. The worldview component was differentiated by using realistic, unexpected, fun, sympathetic, and communication as the core elements of the content. Conclusion Brand characters play a role in increasing brand affinity by expanding sympathy with consumers and increasing the number of followers through universe marketing. Character marketing aimed at Generation MZ is composed of elements that can differentiate it from other brands in a short and clear story that is new and interesting. The composition of the universe marketing contains reality, surprise, fun, empathy, and communication.

keyword : 브랜드 캐릭터, 세계관 마케팅, 식품 브랜드, Brand Character, Universe Marketing, Food Brand

Background In the case of products that have a lot of contact and interaction with users, CMF design is an emotional expression element that conveys product quality and value through visual and tactile sense, and it can be seen that it is related to MBTI characteristics. In this study, we want to confirm that the preference for color, material, and finish are different according to MBTI personality type. Methods Phone cases were selected and the preference for CMF by MBTI type was investigated for 68 women in their 20s who were sensitive to trends and sensations, and the differences were analyzed. In the experiment, 5 material cases and 18 colors and 12 surface treatment samples that are visually and tactile distinguished were used. Results As a result of the analysis, it was found that color, material, and finishing preference tended to be different according to MBTI type, and there was also a significant difference in emotional vocabulary felt in CMF. NT type (iNtuitive-Thinking) has glossy black color and UV-coated plastic material, cold and stable surface texture, and SJ type (Sensing-Judgment) has matte white color and Corrosive metal material, SF coating's soft and smooth surface texture, NF type (iNtuition-Feeling) provides achromatic metal silver color and silicone material, chrome plating smoothness, and leather's unique surface texture, SP type (Sensing-Perceiving) preferred matte white color, metal corrosion material, and soft and stable surface texture of fabric material. In addition, it was found that the Sensing(S) type was more sensitive to CMF than the iNtuition(N) type. Conclusion If CMF are applied according to individual MBTI characteristics in the development of personalized products, it is expected that it will be utilized as quantitative data that can implement more effective customizing CMF design.

keyword : MBTI, CMF디자인, CMF선호도, CMF Design, CMF Preference

Background Currently, Korea is facing the problem of an era of ultra-low fertility. In order to face this problem, the birth incentive policy is important, but the preliminary stage of this policy is to come up with measures to help those who hope to have children to do so. However, with the age at first marriage continuing to rise, the issue of infertility is rapidly increasing. Infertility not only causes mental, physical, and economic pain to individuals, but also has direct relation with population decline. Methods This study was conducted according to the service design methodology. The infertility problem was arranged in depth through desk research and interviews, and service solutions were derived based on the insights. Result The fundamental cause of the infertility problem was defined as a lack of awareness of women's fertility decline and lack of fertility tests. The causes of decreased awareness and fertility tests were organized as absence of awareness, motivation, and the existence of restrictions. As an alternative to this problem, we propose ‘Nansojoonghae’, a healthcare service that helps women check their fertility through self-diagnosis test of ovarian age, fertility hormone analysis kit, and application. Conclusion The main purpose of the service is to help married women prepare for pregnancy within the critical window before fertility begins to decline by minimizing the average 5-year period where fertility awareness lacks. The 'Ovarian Measuring' service, which allows you to easily check fertility without visiting a hospital, is evaluated as a way to lower the number of infertility diagnoses appropriate for the era in which all areas of life are being converted to non-face-to-face after the pandemic era. It is also seen as a method that can have a positive effect on the low birth rate problem.

keyword : 서비스 디자인, 난임 예방 서비스, 여성 가임력 검진, Services design, infertility prevention service, women fertility test

Background TThe clothing industry is constantly trying to change the structure of clothing production and consumption to protect the environment with a sense of crisis about environmental pollution and resource depletion. The environmental pollution caused by discarded clothing due to the increase in clothing consumption is serious, and the potential capability of fashion designers to renew it is important. Therefore, fashion design education for nurturing professional talent for redesign fashion should be systematically prepared. The purpose of this study is to propose an educational program for creative redesign fashion basic education. Methods For the research method, to develop a creative redesign fashion basic education program, the theoretical review of redesign, the case of the redesign fashion design industry, and the education status of redesign fashion conducted in domestic and foreign fashion schools were considered. For this purpose, related books, prior research, and the Internet were utilized. Based on theoretical and empirical considerations on redesign fashion, as a creative redesign fashion basic education program, 40 first-year undergraduates of the fashion design department participated in the program for the first semester of 2021. Result In this study, the 'White Shirt Project', a basic education program that can promote talent cultivation for the vitalization of creative redesign fashion from a sustainable perspective, consists of a total of four stages. Concept establishment stage, problem recognition and solution It consisted of the steps of doing, problem-solving, and finally, the evaluation step. Based on the understanding of redesign, creative ideas were derived using the collage method, and the shirt was redesigned using various techniques. Conclusion As a study for nurturing fashion designers with the potential to create righteous redesigned fashion products, this study has implications as it presented educational glyphs for revitalizing the domestic redesign industry.

keyword : 리디자인, 패션디자인 교육프로그램, 지속가능한 디자인, Redesign, Fashion Design Education program, Sustainable design