Background We live in mobile screen society. This study is intended to shed lights on mobile screen-interface and remediation properties and analyze difference from conventional media in perception method. Methods The concept of screen, frame and screen-interface is redefined. And the process of their change is genealogically analyzed. And representation type and composition principle is discussed from the remediation perspective. In addition, the perceptual characteristics of mobile are examined from the mobility and tactile visuality. Result 1)Mobile screen is potentially utilizes all functions of window-frame, boundary and object. 2)Screen-interface is emotional interface, and is an active medium determining human perception method. Besides, 3)It is extension of human body, which provides spectacle experience, augments human senses, and has transparency and opacity at the same time. 4)Mobile remediates conventional media by fidelity, refashion, absorb, aggressive, and borrowing through borderless window, page sliding, augmented reality, VR panorama, multimodal interface, etc. 5)A mobile user is digital flaneur and pays a selective attention. 6)Mobile screen-interface implements telepresence by virtual mobility, and is high in the sense of presence regarding interaction with social actor within medium, psychological engagement, It is here and We are together, social realism, and social richness. 7) The media acceptance type of mobileinterface is tactile visuality. Conclusion A mobile screen-interface, dematerializing digital frame with traits such as object, boundary, window-frame, borrows and remodels the conventional media in various ways as well as remediates and expands the body. It has a potentially interface feature using it alteratively with the hidden condition besides beyond transparent-opaque. It is the smallest screen having dual mobility but also has a media aesthetic property such as simultaneous ubiquitousness, selective immersion, tactile visibility.

keyword : 모바일, 스크린, 프레임, 인터페이스, 재매개, Mobile, Screen, frame, Interface, remediation

Background Modern society still has many items which has been used in mass production since the Industrial Revolution. Thus, it is required for the modern man to grasp life styles of the individuals and their needs and seeds and ponder their values by using the oldest techniques among the Metal Crafts techniques, Mokumegane. The purpose of the study is to investigate and discuss the expression of natural patterns by using Mukumegane technique with the modern interpretation of the traditional crafts by applying eyeglasses, contemporary Jewelry and ball pen. Method Therefore, it presents for the theoretical background of Mukumegane and not only the photographs and illustrations are shown for the productions which end up with various patterns and simulate 3D for eyeglass but also Niiro-colouring. Result Through investigation and research on the effects get from the combination of traditional skill as Mukumegane and high technique, making a variety of designed products such as ball pen, eyeglass, contemporary jewelry are produced in tne modern society. Conclusion the Mukumegane sheets which made of over 2 metal sheets. Meanwhile, it aims for objective preparation for the high quality craft-market through the succession of the traditional techniques and its modern re-interpretation.

keyword : 모꾸메가네, 현대장신구, 안경, Mokumegane, Contemporary jewelry, eyeglasses

Background The objective of this study is to explore lower dimension job characteristics and job environment of modelists, the core personnel in terms of fashion item development, and analyze how these factors affect job commitment and job satisfaction. Also We explored the difference in job characteristics, job environment, job commitment, job satisfaction in accordance with population statistical characteristics. Methods As a research method, this study uses analysis of frequency, reliability analysis, factor analysis, multiple regression analysis, t-test, ANOVA analysis. In this study, 140 modelists working for fashion brands and professional pattern offices, participated in a survey, and result from 136 survey data was used for the final data analysis. Result As a result of the study, it can be suggested that the primary factors for job characteristics were task significance, task identity, autonomy, and task progress convergence. Primary factors for job environment can be suggested as performance compensation, promotion, interpersonal relationship, and wage. Task identity and autonomy were found to be the factors of job characteristics that have effect on job commitment. However, only autonomy was found to be the factor of job characteristics that have effect on job satisfaction. Promotion and wage were factors of job environment that have effect on job commitment, while performance compensation and interpersonal relationship were factors of job environment that have effect on job satisfaction. To explore the difference in job characteristics, job environment, job commitment, job satisfaction in terms of population statistical characteristic, one-way variance analysis and t-test were conducted, and it was found that there are significant differences according to result, gender, age, position, clothing brand and occupational group. Conclusion The job commitment and job satisfaction of modelists have a close relationship with their job characteristics and environments. It is required to improve their professional identity, autonomy, promotion, pay and personal relationships for high degree of job satisfaction.

keyword : 모델리스트, 직무특성, 직무환경, Modelist, Job characteristics, Job environment

Background Academic credit bank system as part of open lifelong education is currently a stepping stone to special manpower`s training pool in fashion field. This study aimed to provide basic materials to initiate related studies and improvement of standard curriculum by evaluating academic credit bank system`s curriculum and reality of educational institutions in fashion. Methods Research method was based on literature and covered 24 independently operated educational institutions for the major of fashion design and business as of January 2015. Content analysis was in accordance to degrees, standard curricula by the major, major details in institution, course offerings, and in-depth interviews to educational institutions workers. Result The results were as follows. First, the fashion fields of academic credit bank system`s curriculum were set to two majors: fashion design and fashion business. In several institutional bodies, accredited vocational training center was most common, followed by private technical institute and social training institute. Second, theory-and-practice integrated subjects comprised the largest part of subjects announced in the standard curriculum. The number of required subjects in major was set up similarly according to the degree or major. However, the number of elective subjects in major showed a big difference based on the major. Third, the subject with the largest number was fashion marketing field and then fashion design, clothing construction, textile material, and costume history among the subjects announced in standard curricula. Fourth, there were eight kinds of national certificates accepted as major credit in fashion design and one or two in fashion business. Fifth, educational institutions had their own subjects available in accordance to standard curriculum but the provided elective subjects except required ones differed between the educational organizations. However, only similar subjects were opened in them, showing an unequal course distribution. Conclusion This work confirmed the necessity to reconsider an academic credit bank system in fashion field and extend the fashion education in the form of lifelong education. With courses differentiated from colleges in dealing with changed educational environment, more diversity will be achieved than ever before in generating the fashion-related jobs, as well as activating the extended education.

keyword : 패션분야 학점은행제, 표준교과과정, 교육기관, Academic Credit Bank System in Fashion Fields, Standard Curriculum, Educational Institutions

Background The objective of this study is to understand the influence of beauty salon clients beauty consumption value on the current status of beauty salon usage and the store choice criteria, also to examine differences between beauty salon clients usage motivation and store choice criteria depending on their age. The significance of this study is to suggest useful data necessary to establish marketing strategies to vitalize the beauty salon sales. Methods Targeting female adults(20-more than 50 year) residing in Daegu. Total 460 questionnaires were used for the final analysis. And then the survey data was analyzed usage SPSS 23.0. Result First, social, emotional, and functional values of priority made a significant impact on the regular visits. Second, As basic choices were made, emotional and practical values became important. As physical choices were made, a practical value increased. Third, in case basic choices were chosen, regular visits and special usages increased. Also, as for physical and luxurious choices were made, physical usages were higher than the regular visits. Fourth, so far as the age difference goes, social and practical biases were observed; women in their 40`s revealed that they prioritize social and practical values as they make their choices. Conclusion beauty consumption value has deeply influenced their choosing of a specific beauty shop. Particularly, customers in their 40`s showed the most distinctive preference. The future study needs done to delve into the difference among the age groups in depth. Furthermore, the ways to implement these findings to actual business plan should be ventured.

keyword : 미용소비가치, 미용실 이용동기, 점포선택기준, beauty consumption value, motivation of Beauty Salon Usage, store choice criteria

Background Content market including Youtube is being exploded, thus online video advertising such as viral and in-stream advertising is being produced actively. Online video advertising has the characteristics of the internet advertising as well as video advertising. Therefore it should be approached by the different method compared to TV advertising. Therefore, the research about its creative is needed, different to legacy advertising. Methods In this paper, the characteristics of creative will be examined and recent Youtube advertising will be analyzed. the purpose of this paper is to understand the trend of online video advertising and use the result in the field of advertising. Result in the result of analysis, the form of online video advertising on Youtube is mainly the form of video content. It can be divided into two types, first one is the viral video advertising which targets the effect of viral marketing and second one is in-stream advertising which is played before playing the main video content. On the side of creative, successful advertising used humorous contents and images in order to get the audiences` attention. Conclusion In the case of Youtube online video advertising, effective creative strategy is needed to minimize the avoiding advertising and persuade consumers through emotional and fun message.

keyword : 유튜브, 광고, 크리에이티브, Youtube, Advertising, Creative