Background An effective branding strategy is necessary for the sustainable development of social economy enterprises. Therefore, this study aimed to confirm whether product package design utilizing local names and characteristics enhances brand association, and furthermore, whether it can increase consumer purchase intention. Methods The degree of representing the local name and characteristics in the package design was classified as high/medium/low for the products of social economy enterprises in Yeosu-si, and the stimuli were confirmed through a pre-test. Then, a survey was conducted with respondents from other regions to control for product awareness and familiarity. Brand association and purchase intention perceived in each condition were measured. For the analysis, the difference in brand association and purchase intention according to the degree of use of local names and characteristics was analyzed using repeated measures ANOVA. In addition, a regression analysis was conducted on whether brand association affects purchase intention. Result The brand association (favorability, uniqueness, strongness) and purchase intention for the product package design with high level of local names and characteristics were significantly higher. Also, brand association significantly predicted purchase intention. Conclusion This study is meaningful in that it reminded social economy enterprises of the importance of brands and verified the effectiveness of package design using local name and characteristics as an effective branding strategy.

keyword : 패키지디자인, 브랜드 연상, 지역브랜드, Package Design, Brand Association, Local brand

Background With the increasing risk of bacterial food poisoning due to global warming, there is a growing concern about serious health issues among vulnerable elderly individuals or those with chronic diseases. Therefore, research on the design of smart packaging for fresh and safe meat is needed. This study aims to investigate the relationship between consumer preferences and purchase intention based on different types of smart packaging designs for the elderly. Methods A total of 79 participants between the ages of 65 and 75 were selected for the survey. To assess the reliability and validity of the survey questions, Cronbach's alpha values were calculated, and exploratory factor analysis was conducted. Regression analysis was performed to examine the relationship between variables. Results of the study showed that the validity of the measurement items was confirmed with a Kaiser-Meyer-Olkin (KMO) measure of 0.860, Bartlett's test of sphericity (approx. chi-square = 767.030, df = 55, p = 0.000). Firstly, regarding consumer preference analysis, the regression model showed a significant positive effect on consumer preference for both the product information subcategory (β = 0.557, p = 0.000) and the new information subcategory (β = 0.260, p = 0.002). The regression model had an F-value of 77.550 (p = 0.000), and the Durbin-Watson statistic was 1.596. Secondly, the analysis of purchase intention revealed that the regression model had an F-value of 343.460 (p = 0.000), and the Durbin-Watson statistic was 2.220. The product information subcategory (β = 0.895, p = 0.000) showed a significant positive effect on purchase intention. Conclusion In the smart packaging design strategy for the elderly, product information appeal type and new information appeal type packaging design, that is, information appeal type packaging design, can have a positive effect on consumer preference and purchase intention. Through this, in the case of elderly consumers, it was found that providing information and showing the function of health and safety-related foods is more important than anything else.

keyword : 구매의도, 소비자 선호도, 스마트 패키징 디자인, Purchase Intention, Consumer Preference, Smart Packaging Design

Background Due to the recent closure of library spaces caused by COVID-19 and the emergence and development of various contactless book borrowing services, physical libraries have been partially or entirely replaced by digital libraries. To enhance the user experience in searching for novels, it is essential to understand the emotional characteristics, thematic features, and user preferences of novels. Therefore, the researcher recognizes the need for sentiment analysis related to the book category of novel. This will provide fundamental information for designing visualizations in the search interface of digital library novels. Methods The research methodology of this study involved a literature review followed by empirical analysis. Through literature review, theories on digital libraries, novels, and sentiment analysis were examined. In empirical analysis, KJ method, cluster analysis, survey, and principal component analysis were employed. Result First, the reliability and usability of the novels showed a direct correlation. Second, the reliability of the novels showed an inverse correlation with its originality. Third, the usability of the novels showed an inverse correlation with its originality. Conclusion Through sentiment analysis of the novels, we can observe the emotional characteristics, thematic features, and users' sentiment evaluations of novels within each category. The results of this study are expected to serve as foundational data for designing visualizations in the search interface of digital library novels. Based on this, we anticipate that improving the efficiency and accuracy of novels searches can be achieved through visual design in the search interface of the novels.

keyword : 디지털 도서관, 소설도서 카테고리, 감성분석, Digital Library, Novels, Sentiment Analysis

Background Due to the convenient interface of the short-form platform and the immersive feeling of stimulating and strong images, research on short-form addiction is being actively conducted, but research to prevent this is difficult to see. Therefore, in this study, in order to prevent addiction to short movie content, we investigated addiction by entry type of short movie service and its effect on user's emotional experience. , to examine how it affects users' addiction and emotional experience. Methods Based on the results of previous research and case analysis, we will produce experimental objects and actual papers, and extract samples from 50 men and women in their teens to 40s. After analyzing the statistical results, 1:1 interviews were conducted with 30 people to conduct in-depth analysis of the results. Result First, it was confirmed that the short-entry type had a significant effect on intention to continue use, which is one of the factors of addiction, and satisfaction and discomfort, which are factors of user's emotional experience. Second, we confirmed that the presence or absence of sound playback for each short entry type had a significant effect on addiction factors such as over-immersion and intention to use continuously. A significant effect was confirmed. Conclusion As a final point of research, we discussed the direction of short movie video entry types for short form addiction prevention. In the case of , it was confirmed that the user task restriction effect appeared to prevent poisoning. Based on this, we hope that future research will continue to research the prevention of short-circuit addiction, and in the future, regarding the design of services that will be continuously provided to users, appropriate measures will be taken from the standpoint of users and services that do not cause great loss to each other. I hope that it will be used as a useful resource for research that supports finding lines.

keyword : 숏폼, 모바일 서비스, 중독, Short form, Mobile Service, Addiction

Background This study examines the impact of SNS virtual influencer’s evaluation attributes and content use motivation on Chinese consumer preference. Methods This study surveyed 455 women in their 10s and 30s in China who had seen SNS influencer contents through an online survey. For data analysis, frequency analysis, exploratory factor analysis, reliability analysis, and regression analysis were conducted using SPSS. Result First, SNS virtual influencer’s attributes were found to include attractiveness, reliability, and familiarity, while the motivations for using content sought were as followed: information pursuit motivation, relationship pursuit motivation, and entertainment motivation. Second, it attractiveness and familiarity were among SNS virtual influencer’s attributes that produced positive effects on the consumer preference. Third, it was found that the information and relationship pursuit motivation were among SNS virtual influencer's motives for using content had a positive effect on consumer preference. Fourth, it was found that Chinese female consumers with high self-consistency had a greater influence on consumer preference as they had the attractiveness and reliability of virtual influencer. Conclusion When using virtual influencers in the fashion industry, consumers' favorable attitude toward virtual influencer contents can be expected if appropriate marketing is implemented in consideration of the results of this study.

keyword : 가상 인플루언서의 평가속성, 콘텐츠 이용 동기, 자아일치성, evaluation attribute of virtual influencer, s, content motivation, self-consistency

Background In the process of transition to the era of big data/smart data, data visualization, which collects and analyzes data and presents it visually so that users can easily understand it, has become an vital task. There is a growing need to redefine data, which has been classified as immaterial, as neomaterial, and to recognize that it is on the borderline of a process where physical or material reality is being established and overlapped in earnest. Methods In order to understand the significance of the artistic data visualization works as one of the phenomena of the overlap of virtuality and reality, as well as the artistic significance of contemporary convergence between art and technology, this paper takes the following approaches: Firstly, it will understand the background of the formulation of the term neomateriality proposed by Christiane Paul and the New Aesthetic proposed by British artist James Bridle and the core of their discourse. Secondly, it will analyze works from Korean media artist collective Mioon, TeamVoid, and international artist Refik Anadol who work in the form of data visualization. It will study the way these works approach the data as neomaterial and apply the discourse generated by Christian Paul to their works. Result This research analyzes Korean media artists collective Mioon and TeamVoid and international media artist Refik Anadol that regarded datas in the form of neomaterials as art. It finds points of connection and validation in their work through James Bridle and Christian Paul’s concepts. Through the analysis of Mioon's Art Solaris (2016-2019), TeamVoid's Over the Air (2018) and Log (2020), and Refik Anadol's Seoul Hammong (2020), which took the form of data visualization, we examined and found evidence of the ways in which the artists approach and visualize data. Through this analysis, the research confirms that artistic practices that meet the conditions of neomateriality transform code into the material framework of objects, thus in digital art, thevisual outcomes of artworks are derived from code and mathematical representations. Conclusion By attempting to interpret different layers of data, the artist and artist collectives analyzed in this study demonstrate that data visualization is not only an essential methodology for expressing socially embedded contexts, but also an opportunity to bring about changes in behavior. Thus, it attempts to read thoughts, behaviors, and social phenomena, iterating on the separation and unification of production and consumption based on data. Essentially, by facilitating a more precise understanding of the world, artists' creative practice can be construed as an act that seeks to reach the essence of data and data visualization. In the current 21st century, these insights reveal the potential for artistic production connected to the data that dominates us and our society, connecting and overlapping with the contemporary period.

keyword : 미디어 아트, 네오물질성, 데이터시각화, Media art, Neomaterial, Data Visualization

Background The composition of the screen is a formative and orderly arrangement of location, viewpoint, unity and change, omission and emphasis of the subject, and these visual elements are very important in delivering a psychological message to the audience. The use of color is also an element that affects the emotional aspect and mood, so it should be carefully considered. Therefore, I tried to analyze the visual aspects of actual animations. Methods < Kiriku Kiriku 2006 > and French director Michel Oslo's < Kiriku and the Witch 1998 > were analyzed as screen elements. The work is produced in 2D animation, so the director's intention is accurately calculated. For the color of the screen, the emotional image that appears in the color arrangement was analyzed, and for the composition, the movement of the camera and the shot between the character and the background were analyzed. Result As for the color, a lot of intense and primary colors were used by setting Africa as the spatial background. The contrast between the heat and cold of Karaba, who was set as a witch, could also be found on the way to the witch's lair. The comparison of text or background color was expressed through the difference in saturation and brightness. The composition used camera walking and camera shots to create a sense of space, depth and speed. Conclusion This paper tried to analyze the emotional and psychological images in the visual aspect. The use of color can effectively express emotional images of people and backgrounds. The composition of the screen created an effective atmosphere through camera work such as panning and tilting, distant view and foreground, and insert shot.

keyword : 화면구성, 애니메이션 <키리쿠 키리쿠>, 정서적, 심리적 이미지, Screen Composition, Animation < Kiriku, Kiriku >, Psychological and Emotional Image

Background Recently, proactive interactions suggested what is needed by intelligent personal assistants have emerged, even without user requests. It have mainly been studied in the context of voice-based conversations. However, a case study of proactive interactions revealed that notification interactions are predominantly utilized, indicating the need for research that encompasses them. Additionally, There is a lack of research on the impact of users' intrinsic needs on the user experience. Methods Two-way ANOVA analysis of variance was conducted to verify the main effects of proactive interactions including smartphone notification interactions on user experience with intelligent personal assistants and the interaction effects between the suggested content that fulfilled the needs of Alderfer's ERG theory. Result Among the proactive interactions, the ‘Push banner+Notification sound' showed the highest usefulness and satisfaction, while 'Notification center+Mute' had the lowest, and 'Notification center+Voice utterance' demonstrated the highest psychological reactance, showing significant differences(p<.001). Additionally, within the proactive interactions, the usefulness(p=.020) and satisfaction(p=.004) of 'Voice utterance', 'Notification sounds', and ‘Mute' demonstrated significant differences based on the suggested content that fulfilled the needs of Alderfer's ERG theory. Conclusion The study confirmed the positive effects of 'notification interactions' as proactive interactions on the user experience of intelligent personal assistants. In the suggested content that fulfilled higher-order needs, the utility and satisfaction of 'Mute' and 'Notification sound' were relatively high. And in the suggested content that fulfilled lower-order needs, the overall utility of auditory interactions and the satisfaction with 'Voice utterance' were relatively high.

keyword : 지능형 개인 비서, 능동적 인터랙션, 사용자 경험, Intelligent Personal Assistant, Proactive Interaction, User Experience

Background Advancements in science and technology have transformed map-making, enabling effective information transmission through electronic devices, satellite imagery, and multimedia. Chinese classical landscape painting-style maps have emerged, carrying historical and cultural significance. Incorporating illustrations and photographs in tourist maps enhances information transmission. This paper explores diverse map creation methods, focusing on Chinese landscape painting-style maps. It aims to develop the Tian Tai Mountain map style, using illustrations for efficient information transmission. Methods Research existing papers and online information to understand Chinese map style's development. Investigate concepts, writing style, and usage of ancient Chinese landscape painting. Analyze current Tiantai Mountain map from official website, design new Chinese-style map. Assess feasibility with surrounding population after completion. Result Interviews were conducted with 50 people to evaluate the feasibility of the new design plan. According to the survey, 92% of all interviews preferred redesign, and overall, it would improve aesthetics and be more effective in promoting than previous maps. Conclusion This map blends traditional painting techniques but acknowledges potential design limitations due to extensive information. It challenges existing design philosophies as a new map design. Future efforts aim to incorporate additional design elements and methodologies for enhanced traditional map aesthetics and a more comprehensive and refined experience.

keyword : 관광지도, 산수 양식, 디자인 리뉴얼, Tourism map, landscape painting, design renewal

Background Nail art is sensitive to trends, especially the style and color of the nail art vary depending on the season. Therefore, I would like to collect seasonal image colors and preferred color data, and study the design using nail art's object technique. For practicality, the object is produced as a carry-in object at a height of 2~5mm or less, and through formative analysis, it can express splendor and beauty, so it aims to study nail art designs that satisfy practicality and aesthetic needs. Methods Keywords were searched in nail art, nail object, seasonal color, and seasonal color to study nail art carry-in object techniques according to seasonal image colors. Data were collected and analyzed based on various references and prior studies, and this study was conducted as theoretical and empirical studies, and empirical design studies were conducted based on theoretical analysis. A total of 12 designs were produced, three works for each season, by organizing the image colors for each season. Result Image colors and preferred colors for each season are organized into color palettes. The design was produced by applying the plastic characteristics of the carry-in object by directly applying the extracted color. Jewelry parts, stripping tape, glitter, stones, etc. were used as carry-in objects. Conclusion As a study on nail art object techniques and seasonal image colors and preferred colors, nail art design was presented focusing on the pictorial and formative characteristics of practicality and design. For practicality, the suggested design has an object height of 2 to 5 mm or less and is placed around the thumb and ring finger. This study studied the practical use of object techniques after extracting trend color data and preferred color data. It is intended to help the development of the nail market and the K-beauty industry.

keyword : 네일아트 오브제기법, 네일아트 계절별 컬러, 네일아트 선호컬러, Nail Art Object Technique, Nail Art Seasonal Color, Nail Art Preferred Color