Karesansui is a style of Japanese gardens, and it refers to the gardens made of stone, gravel, and sand. This karesansui is recognized for its artistic value, and research is being conducted in multilateral ways with keen interest in the US and Europe, too. However, most of the materials or journals related with it, in fact, deal with the architecture, landscape design, or the history of Japanese gardens, and it is hard to find any of those that are about their artistic aspects. Gardens are characterized by their change of appearance according to the flow of time as well as seasons. But about karesansui, the gardens are composed of stone, gravel, and sand abstaining use of natural elements that are changing such as trees, moss, grass, and water; thus, they tend to maintain their original appearance in the beginning unlike other gardens. Accordingly, focusing on the characteristics that karesansui is equipped with, this researcher is going to analyze here the formative elements of karesansui gardens among Japanese gardens and discuss their potentials as a sort of artwork.

keyword : 정원, 카레산스이, 조형, Garden, Karesansui, Formative

Background Designers have made effort to help users obtain knowledge for operating a product so that they can achieve a result quickly and easily. This research, however, assumed that user experience could be affected not only by skillful operations of a product/system, but also by knowledge for problem-solving in the task domain. This paper particularly sought to analyze how user experience could be different according to user`s domain knowledge level. This paper, then, presented some insights for UI design. Methods Two case domains were chosen, equalizing domain of music player app and photo-taking domain of camera app. For each, 2 case applications were chosen according to how much the UI design delivers domain knowledge. To conduct comparative observations, the participants were divided into two groups, Novice and Expert, according to their domain knowledge levels. After observations, task times, satisfaction, and overall experiences of using their domain knowledge in the process were analyzed. Result From the analyses, it was found that there were differences in the satisfaction and behaviors between domain Novice and Expert users. For instance, Novices preferred UI that did not much present domain knowledge, providing simple operations, while Experts preferred UI that delivered domain knowledge, allowing them to control the factors for quality results. Also, the two groups showed different in knowledge-applying behaviors. Conclusion This result shows that UX/UI designers need to consider users` domain knowledge since user experience can be affected by their knowledge for solving problems in the domain as well as their knowledge for operating a system.

keyword : 사용자 도메인지식, UI디자인, 사용자경험, User`s domain knowledge, UI design, User experience

Background Media facade Ads are widely used owing to visual impact and interaction with customers. The study aims to propose methods to create effective brand experience by analyzing characteristics of media facade ads with perspective of UX design. Methods The study is gone through with literature research for media facade ads and brand experience and case study of Contrex `My Contrexperience` campaign. For UX analysis of case study, AEIOU framework is applied. Result Media facade Ads are divided into non-interactive type and interactive type. Interactive type could create differential brand experience because customers participate in communication and form `act` and `relate` experiential dimension. Brand experience of media facade is taken place by direct interaction, viral marketing is follow-act interaction. `My Contrexperience` of Contrex applies physical interface as like cycling machine to experience brand with sense. Users have different experience according to participation channels by physical, sensible, and online touch in square where cultural communication takes place.AEIOU framework is effective to understand context of brand experience by investigating inter-relationship of elements of AEIOU. Conclusion To create differential brand experience through media facade ads, participation using physical interface, contents for brand`s core message, follow-up acts for viral marketing, and interaction evoking analog emotion are required.

keyword : 미디어파사드 광고, AEIOU 기법, 브랜드경험, Media Facade Advertisement, AEIOU Framework, Brand Experience

Background Who takes a consequential role in decision-making during the design process certainly has an effect on the end product. A designer who eventually makes decisions also considers multiple factors, and an important one is that of the customer. The characteristics of the relationship between a designer and a customer have changed over time and are influenced by changes in the fashion system. The purpose of this study is to identify and compare the design authorities in the relationship between haute couture designers and their privileged customers. Methods The design cases of eminent haute couture designers from different periods, Charles Fredrick Worth and Oleg Cassini, were selected. Additionally, their underlying design authorities were examined based on various social events and anecdotal evidence. Result The study shows that the structure of the fashion system in society affects the relationship between haute couture designers and their privileged customers and eventually design processes and products. Design authority, which is the degree of the designer`s obedience to customers` requests, determines design decisions. Conclusion The fashion system in the current industry may not follow these results exactly; however, this study can provide a good research basis for design authorities in the design process and allow practitioners to learn about the importance of a customer`s thoughts versus a designer`s.

keyword : Design Authority, Design Process, Charles Fredrick Worth, Oleg Cassini

Background The domestic cosmetic industry is growing with the continued development of the cultural industries as possible by the government`s policies enough to get five Korean cosmetics enterprises among world 100 cosmetics company are being accelerated. The success of the brands in the cosmetics market of infinite competition will depend on the perception of the consumer is therefore designed to revive the cosmetics brand has also developed with consumer needs. Creative which can be stamped at a time and a differentiated brand identity design is an essential element in building a brand image and to increase the brand value. Methods In this study, the strategy elements of brand design were compared and analyzed focusing on the Korean cosmetics brand centered on Calligraphy in brand identity design. Also, through the comparison and analysis of the visual features of Calligraphy, analysis and utilization of Calligraphy as an effective visual representation for the global brand image, and studied with respect to the relationship between preference and awareness. Result As a result, there are few similarities in the higher consumer preference logotype, such as one character digit, irregular white space, Hangul. History of the brand, reputation, loyalty and preference of the visual element of the logo is not proportional. Conclusion In this study, I hope this paper will refer as the brand design strategy that targets young women for consumer cognitive responses.

keyword : 화장품 브랜드, 브랜드 디자인, 캘리그래피, Cosmetic Brand, Brand Design, Calligraphy

Background The city, as an integration of regions and enterprises, will be seen as another index of a country`s competence on the international arena in the 21st century. In order to establish the difference between one city and other competing cities, major cities in the world have begun to set up their city brand identity, manage it in an institutionalized way, and publicize it via media. Media integration is similar to media mix. Employing various kinds of media in promotion will much facilitate consumers` interaction. But different employment of media will result in differences in brand identity. Methods Based on different researchers` findings, we think that elements of a city brand can be divided into geographical factors, cultural and historical factors, human factors and operational factors; media integration can be generally divided into online media and offline media; and city brand identity system, on the basis the flexibility of media integration, can be divided into color flexibility, form flexibility, and image expansion and interactivity. We will do an analysis of domestic and international city brand cases according to these three characters. Result The conclusion is that Chinese domestic brand designs lack color, design system of shapes, expansion of figures, and interaction. Also, government does not put much focus on city brand, and there is not institutionalized management or promotion. For the future path of city brand identity, basic design system of city brand should be clearly regulated. Most international city brand uses letter of abstract designs; but domestically, character or concrete designs are preferred. Conclusion Based on this finding and the analysis of Nanjing through web, literature and questionnaire methods, we will show that the employment of media integration will lead to a sustainable method which differs from city brand design of other cities.

keyword : 브랜드 아이덴티티, 도시 브랜드, 통합미디어, Brand Identity, City Brand, Media Integration

Background By increasing the interest on health or quality of life of modern man, sympathetic ties are trained on the importance of eco-friendly, interest in eco-friendly products naturally increases and the fashion industry aims to the eco-friendly fashion. But this is not the case in reality. So this research investigated the students of the fashion sector, which will enter the relative sector, and who are potential customers, whether the consumption value and the knowledge of the environment can influence the intention of buying eco-friendly products. Methods To accomplish this, a questionnaire survey was conducted for 14 days from September 1, 2015 to September 14, 2015. A total of 311 copies were used for analysis as final valid sample. Result First, it was found that the lower variables that form the consumption value of eco-friendly products of students, all have a positive influence on purchase intent. Secondly, knowledge of the environment has a moderating effect on the relationship between emotional consumption value, social value and consumer purchase intent. And finally at the additional analysis, it was shown that the average value of the group who have already acquired eco-friendly fashion products, has a higher average value on functional consumption value, emotional consumption value, purchasing intent and environmental knowledge. Conclusion Thus, in order to increase purchase intent of eco-friendly fashion products, fashion companies need to find a solution in order to increase knowledge of the environment and the value of consumers, and they should also reduce the repulsion of eco-friendly fashion products, and find a solution to bring consumers in the market to experience.

keyword : 친환경 패션제품과 소비가치, 구매의도, 환경지식, Ecological Fashion Products & Consumption Value, Purchase Intention, knowledge on the Environment

Background As brand marketing focusing on contact point with consumers is utilized as an effective strategy, package design has become an important tool for brand strategies. Package design is perceived as a strategic tool for attracting consumers` attention, differentiating from other brands, and enhancing product quality and value. While there is only a handful of studies, more research is needed to identify the effect of package design. Methods The study empirically investigated the influences of package design on consumer purchase decisions with 225 university students. Participants answered the questionnaire after exposure to package design of a soap, which is a low-involvement product. Result Results show that both cognitive and affective responses have a positive effect on design attitude as well as product attitude. However, affective response has been identified to have a greater effect on both design and product attitudes. Furthermore, product attitude is found to have more effect on purchase intentions compared to design attitude. Conclusion The study empirically explains the consumer purchase decision process in a low-involvement situation. Package design stimulates consumers` affective responses, enhances product attitude, and ultimately leads to an increase in sales. In a theoretical perspective, the result of the study elaborates persuasive communication theories for package design. Practically it suggests effective communication skills for package design. The study is meaningful in that it extends knowledge on brand communication through an empirical evidences.

keyword : 포장 디자인, 저관여, 구매 의사 결정, Low-involvement, Package Design, Purchase Decision

Background Location Based Advertising(LBA) using location information is activated on a smartphone platform and plays a central role in domestic and international mobile advertising. It takes on the nature of information going beyond the ads for customers and provides better benefits to both advertisers and users. However, LBA also raises sensitive privacy issues on the serious violation of individual`s rights by using personal information and location information. Therefore, this research aimed to identify the influence of LBA evaluation elements(perceived usefulness, personalization, immediacy, interactivity, and privacy risk) on the intention of continuous use and recommendation intension. Methods The survey was carried out on adult males and females in their 20s and 30s who have used pull type LBA with their smartphone. The survey period was 15days from July 15th to 29th of 2015 and 218 response results were used for the final analysis. Method of analysis may be summarized as follows: first, frequency analysis and descriptive statistics analysis were used to identify the data error and the characteristics of samples; second, factor analysis was carried out to confirm the construct validation for each criterion and chronbach`s alpha coefficient was used to verify the confidence of variables for each criterion; third, regression analysis was used as a method of research hypothesis testing set for this research. Result First, factors of perceived usefulness, personalization, and interactivity among the evaluation elements on LBA are verified to have a positive effect on the intention of continuous use even though immediacy and immediacy, privacy risk factors don`t have any meaningful impact. Second, among the evaluation elements on LBA, perceived usefulness, personalization, and interactivity turn out to have a positive effect and privacy risk turn out to have a negative effect on the recommendation intension. And immediacy has not turned out to have any meaningful impact. Conclusion The activation of LBA required the marketing strategy considering the positive effect such as usefulness, personalized information provision, interactivity and overcoming the negative effect of privacy risk. Therefore, we can say that reliability improvement of LBA supply company for personal information protection will be important to reduce the concerns about information disclosure. In addition, marketing paradigm should be changed to vitalize LBA advertising, In other words, marketing strategies interlocked with useful services based on consumer confidence should be constructed to make consumers feel they are coming into information or service rather than advertisings.

keyword : 위치기반광고, 지속적 이용의도, 추천의도, Location Based Advertising, Intention of Continuous Use, Recommendation Intension

Background As elder population is aging, dementia elders are on the rise. In addition, as dementia elders are going up, the number of wandering elders is steadily rising annually. Likewise, a growing number of wandering elders is raising its ugly head as a social problem. As a solution to the problem, identification tags are being supplied to wandering elders. But ID tags that is currently provided, have a lack of esthetic quality in design, which have a tendency to affect self-esteem of dementia elders negatively. This phenomenon causes people to have a negative perception toward dementia elders, which also leads them to rejecting wearing I.D. tags. The purpose of this study is to invent a new design of I.D. tags, differentiated from existing ones by grafting Information ICT onto I.D. tags of dementia elders and giving a new and in the aspect of beautiful design and practical use. Methods Through investigation and research on the effects get from the combination of fashion jewelery and high-tech, using a variety of techniques and materials to the existing I.D. tags are produced in Elderly Dementia fashion jewelry. Result By associating the utilize new kinds of materials, gives I.D. tags both practical uses and esthetic elements. Conclusion Likewise, as jewelry as a symbol of beauty and wealth, is transformed to be the one for the sake of special people, this work tries to develop the jewelery that is high added value.

keyword : ICT기술, 치매노인, 패션주얼리, ICT, dementia elders, Fashion jewelery