Vol.84  No.0  2024

Background A new design paradigm of AI-based generative design platforms is now widely spreading for the practice of logo design. It is thus important to examine the potential of generative design and designers’ perception toward the acceptance of Logo Creator. An effort should be made to provide important insights into the design territory by examining the acceptance process of generative design platform for logo design. The present work aimed to identify the antecedents to accept to use Logo Creator, one of the add on programs of ChatGPT. Methods The present work was framed using the the Modified Artificially Intelligent Device User Acceptance Model (MAIDUA). In the present study, a series of research hypotheses were developed, including (1) utilitarian motivation, interaction convenience, and task-technology fit will have significant and positive impacts on perceived competence of Logo Creator, (2) perceived competence will have significant and positive impacts on flow experience, which in turn, significant and negative impacts on designers’ switch intention. The conceptual model was validated on the data collected from two-hundred and seventy seven respondents who participated in the survey study. A PLS-based structural equation model analysis was conducted to verify the research hypotheses proposed. Result The results indicate that, (1) utilitarian motivation, interaction convenience, and task-technology fit emerged as significant predictors of perceived competence, (2) perceived competence was found to have significant and positive effect on flow experience, and (3) flow experience was found to be significantly and negatively predictive of designers’ intention to switch to Logo Creator. Conclusion The overall results of the current study suggest that the MAIDUA model is a valid predictive model that interprets the acceptance process of Logo Creator. In addition, the results clearly imply that the designer acceptance of Logo Creator for logo design is directly determined by the flow experience and that the perceived competence developed by three constructs of utilitarian motivation, interaction convenience, and task-technology fit plays an important role as antecedents to perceived competence.

keyword : 로고 디자인, 생성형 디자인, Logo Creator, Logo design, Generative design

Background Since 2013, companies have shown a tendency to redesign their brand logos with simple and modern sans-serif typefaces. This strategy aims to enhance adaptability in the digital environment and to reframe the brand image in a more contemporary and sophisticated manner. This study aims to investigate the impact of these changes on consumer brand perception and image by comparing the designs before and after the logo typeface change. Through emotional analysis, the study seeks to understand how consumers perceive these changes and how the brand image evolves. Ultimately, this research intends to conduct an emotional analysis comparing the logo typefaces before and after the change, and to comprehensively analyze the results. The goal is to provide companies with practical guidelines for establishing effective brand strategies. Additionally, the study will empirically demonstrate the strategic advantages of typeface changes in enhancing brand visibility and competitiveness in the digital environment. Methods This study focuses on major fashion brands that have changed their logo typefaces since 2018, including Yves Saint Laurent, Balenciaga, Burberry, Berluti, Celine, Balmain, Rimowa, and Ferragamo. By comparing the logos before and after the changes, an emotional analysis will be conducted. Data will be collected through a survey utilizing Semantic Differential (SD) measurement with adjectives. The survey results will then be analyzed using principal component analysis. Result Before the experiment, it was expected that the original logos would be perceived as 'luxurious and familiar', while the redesigned logos would be seen as 'clean but dull'. As anticipated, the original logos scored high in 'sophistication' but low in 'weightiness' and 'stability'. In contrast, the redesigned logos scored lower in 'sophistication' but higher in 'weightiness' and 'stability'. These results suggest that changes in logo typefaces can impact brand image and consumer perception in unexpected ways. This highlights the importance of considering not only the typeface but also the overall design elements and the harmony of brand characteristics. Conclusion In the digital environment, sans-serif logos offer high adaptability and readability, providing a sense of stability to consumers. While logo changes can enhance modernity and brand visibility, altering a long-standing brand image can be challenging. If a sophisticated image is desired, retaining the original logo may be preferable. The experiment confirmed that changes in logo typefaces affect consumer emotions. This study provides insights into the visual expression of typefaces, helping companies effectively convey their intended brand image. Choosing the appropriate typeface is crucial for strengthening brand image and enhancing competitiveness in the digital environment. Companies should carefully consider logo typeface changes.

keyword : 로고, 서체, 소비자 감성, Logo, Typeface, consumer sentiment

Background As the need to prepare for an uncertain future grows, Futures Thinking is gaining attention as a strategy. This study aims to lay the foundation for applying Future Thinking to Korea's current policy design, moving towards a sustainable future. Methods We will identify the current status of policy design to highlight the need for Futures Thinking. By understanding its characteristics and analyzing utilization cases, we will establish a framework for applying Futures Thinking in Korea. Based on these results, we will lay the foundation for its effective use in Korean policy design. Result The analysis of case studies revealed that Futures Thinking, which applies design thinking to predict the future, is effective in responding to future challenges. Many cases show that it is already being recognized and utilized. In Korea, however, there is still a lack of awareness of Futures Thinking. Although there is research on future prediction, it remains limited to the technology sector. Conclusion We found that Korea should adopt Futures Thinking to prepare for an uncertain future. Currently, Korea's National Policy Design focuses on short-term issues. Futures Thinking helps predict and strategize for the future, as seen in the UK, Singapore, and the UAE. Since Korea already uses Design Thinking in policy design, incorporating Futures Thinking would be straightforward and beneficial.

keyword : 퓨처스 씽킹, 미래대응전략, 정책디자인, Futures Thinking, Future response strategies, Policy Design

Background With the advancement of technology, museums are utilizing various video content in both their preservative functions―such as collection, management, and research―and their disseminative functions―such as exhibition, education, and research. Particularly, XR content including AR and VR is being used to attract and engage users. Additionally, with the development of networks, museums are operating channels on online platforms to connect and communicate with users without the constraints of time and space. This study explores the impact of video content on online platforms, centered around museums, on the promotion of museums through a case study. To this end, prior research is analyzed to understand the current state of video content on online platforms and to gain insights into effective museum promotion. Methods This study aims to examine the definition and characteristics of video content on online platforms through a review of prior research, and to investigate the current state of video content in museums based on these findings. Therefore, the study seeks to predict the implications and future directions of online platform video content on museum promotion through a case study focusing on storytelling, scene composition, and user group responses and interactions. Result The video content on museum online platforms contributes to promoting interaction among user groups and encourages greater interest and participation. According to findings from case studies, this content is produced in various themes and formats, ensuring accessibility to a broad audience. This helps convey the unique appeal and value of the museum's content, significantly aiding promotional strategies. Conclusion Video content on online platforms plays an important role in museum promotion. These videos are produced in various themes and formats, ensuring accessibility to a broad audience. They facilitate interaction among user groups and contribute to generating more interest and engagement. Through further research and analysis, museums are expected to develop more effective promotional strategies for their video content.

keyword : 온라인 플랫폼, 영상 콘텐츠, 박물관, Online platform, Video content, Museum

Background The climate is a natural phenomenon that has a significant impact on all areas of life, including society, economy, and culture in which humans live, as well as emotions and physical rhythms. However, despite the rapid development of science and technology, there are many difficulties in predicting and responding to the effects of climate on the environment in which humans live. In terms of understanding this climate, a method of conveying information that can intuitively accept information is needed, and infographics can be chosen as a method that attracts the user's attention and allows the user to understand the information aesthetically and implicitly. Methods This study is a study on climate infographics design in Daegu Metropolitan City, focusing on the production of infographics for clarity as intuitive and implicit information based on extensive climate data and information. The infographics style uses a radial hierarchical structure that is effective in presenting information in a convergent and hierarchical manner. The spatial scope of this study is Daegu Metropolitan City, which is expected to be of significant value for meteorological observation and research given that it is the hottest region on average in Korea. Result The advantages of the information design solution presented through this infographics design study are as follows. A large amount of climate elements can be easily observed both integrated and detailed as needed, and climate changes and phenomena can be intuitively inferred through the correlation between climate elements. In addition, unlike when mass climate data was presented in parallel numbers and tables, easy comparison and analysis were possible. Conclusion This study hopes to serve as an indicator for the production of infographics that handle complex data in the future through research on higher-dimensional and evolved infographics design that responds to complex and multiple information and data. In addition, we would like to suggest the development of more advanced domestic infographics and the necessity and direction of follow-up research.

keyword : 방사형 계층 구조, 진보적 인포그래픽스, 기후, radial hierarchical structure, advanced infographics, climate

Background The development of modern scientific technology and the state/public-level realization of scientific farming have greatly achieved the improvement of agricultural productivity and reduction of manpower. However, due to many structural limitations such as aged farmers and sloped farmland, the musculoskeletal disease rate caused by agricultural labor is higher than any other industrial fields. Even though the causes for musculoskeletal diseases and coping measures could be found in many channels, it would be possible to reduce the musculoskeletal diseases by agricultural labor, by improving the usability through the design of farming tools. Thus, the researcher aims to seek for the solution measures through the research on the design of farming tools. Methods The purpose of this study is to suggest the design of farming tools that could reduce postural load, targeting the agricultural mono-wheeled barrow. In the range of this study, the researcher discovers the load factors that could occur in the middle of transporting agricultural materials through the field experiment, and then suggests the design by conducting a research based on the data of analysis. Result After conducting the study based on the data drawn through the first user-centered research and the second ergonomics-centered research, the researcher suggested the design in the order of handle part, wheel part, loading part, color, shape, and material. Conclusion In the design research like this, there would be problems that should be solved in the future such as load errors different from the prediction in the product application step, limitations of production technique, and conflicts between design elements. However, if the design research for reducing physical load is expanded to the overall farming tools without just staying in the agricultural mono-wheeled barrow, it could contribute to the reduction of musculoskeletal diseases caused by agricultural labor.

keyword : 디자인, 인간공학, 산업디자인, Design, Ergonomics, Industrial Design

Background Since popularization of golf in the late 1990s, the golf industry and the number of golfers has been steadily growing. Also, during COVID-19, the demand for outdoor activities increased rapidly, contributing to the rapid growth of the golf industry and the diversification of the golf population. In particular, the Korean golf apparel brand has shown active growth as the number one global market share of golf apparel. This preliminary study provides an analysis of the logo designs of the top 30 golf apparel brands in the Korean market and can serve as a reference point for those creating or redesigning apparel brand logos. Methods A literature review was conducted to establish an understanding of the golf industry, golf apparel, and brand and logo design. Logos for the top 30 golf apparel brands were selected for analysis. The logo classification system of Michael Evamy’s book called Logo was used to analyze the shape and font characterisrics of logos, and the color characteristics were analyzed using the I.R.I color image scale and adjective image scale. Result Most of the logo designs used both symbol mark and wordmark at the same time, and second, the form of wordmark was more frequently used. Third, wordmark designs were often in capital letters, sans-selif font, and regular thickness, non-italicised font. Lastly, logos were predominately monochromatic and frequently used black. Conclusion This study is expected to identify the characteristics of brand logo designs that are currently highly preferred in the growing golf wear market and use them as basic data for logo designs that need to be redesigned in the future or for newly created brands.

keyword : 골프, 골프웨어 브랜드, 로고 디자인, Golf, Golf Apparel Brand, Logo Design

Background Modern design trends increasingly focus on reinterpreting traditional culture to satisfy diverse public demands. Collaborations like those between Louis Vuitton and Yayoi Kusama highlight the fusion of tradition and modernity. In this context, the silver ornaments of the Chinese Miao people, known for their historical, cultural, and aesthetic value, require modern reinterpretation and application. However, existing research has not significantly contributed to practical applications. Methods This study explores the potential for modern application of Miao silver ornaments through the Art Deco style. It outlines the key features of Art Deco, such as geometric patterns, symmetrical designs, and the use of diverse materials, and analyzes the traditional design of Miao silver ornaments to examine their applicability to modern design. Result Miao silver ornaments can be reinterpreted in a modern context by utilizing Art Deco’s geometric patterns and symmetrical design elements. By simplifying traditional patterns and incorporating various materials and colors, these ornaments can be developed into modern and practical designs. The study confirms the potential for applying Art Deco’s characteristics of fusion, popularity, simplicity, and contrast to these ornaments. Conclusion Miao silver ornaments can be redesigned to retain their traditional beauty while incorporating modern elements, creating new interpretations. The simplification and varied use of materials in the Art Deco style can enhance the popularity and practicality of Miao silver ornaments. This approach suggests possibilities for the modern continuation of traditional culture and its application in various fields. Future research should focus on exploring specific design and production methods. This study can extend to the modern inheritance and development of other minority cultures as well.

keyword : 묘족 은장신구, 아르데코, 현대화, Miao Silver Ornaments, Art Deco, Modernization

After the controversy over undisclosed advertisements on YouTube in 2020, it became mandatory to display paid advertisements on the platform. The Fair Trade Commission announced six types of paid advertisement disclosures for the YouTube platform. However, no research has been conducted on how these advertisement disclosures affect users who watch the content. Therefore, this study aims to investigate how the recognition of paid advertisement disclosures affects user experience and to draw conclusions accordingly. Methods Following the guidelines for disclosing paid advertisements on YouTube distributed by the Fair Trade Commission, experimental videos were produced in five different types. The experiment targeted 50 female users in their 20s and 30s, who were asked to complete a prepared questionnaire after watching the experimental videos. Result The study found that user preferences and trust levels varied depending on whether they recognized the type of paid advertisement disclosure. It was observed that as the recognition of paid advertisement disclosure increased, the content's preference and trust levels also increased. The discomfort variable, however, did not achieve model fit significance. Conclusion The recognition of paid advertisement disclosures had a significant impact on content preference and trust. The recognition variable positively influenced the enhancement of content preference and trust. This suggests that when users recognize content as being paid advertisements, their preference and trust in the content can increase.

keyword : 광고, 유튜브, 유료광고, 유료광고 표시, 사용자경험, Advertisement, YouTube, Paid Advertisement, Paid Advertisement Disclosure, User Experience

Background As collaborative skills become increasingly important in modern society, team project-based learning is gaining prominence in university education. This method effectively develops students' problem-solving, communication, leadership, and teamwork abilities. However, many students struggle to handle conflicts constructively, viewing team projects as burdensome rather than beneficial. Methods This study examined the causes of these issues among university students and educators, proposing strategies to manage conflicts in collaboration. Analysis of prior research and in-depth interviews revealed that failed collaborations lead to social loafing and learned helplessness. Successful collaboration and positive failure experiences are essential to counteract these effects. Conflicts often arise from differing standards of contribution and role expectations, while educators find it challenging to objectively assess student contributions. Result The study developed a service to mitigate conflict factors at the initiation, progression, and evaluation stages of team projects. This service improves fairness and efficiency in collaboration by setting clear contribution standards, using AI for task distribution, and providing real-time monitoring and objective evaluation data. Conclusion The study's findings suggest that enhancing the effectiveness of team project-based learning and fostering collaborative skills through positive experiences is feasible. Future research should verify the service's effectiveness in real university settings.

keyword : 서비스 디자인, 협업 서비스, 팀 프로젝트 학습, Service Design, Collaboration Service, Team Project Learning