Vol.87  No.0  2025

Background With the advancement of mobile internet, short videos and live streaming have become essential features of social media platforms. In particular, TikTok has emerged as a crucial tool for e-commerce by engaging numerous users through live shopping broadcasts. However, there is a need to enhance user interaction, engagement, and satisfaction in TikTok’s live commerce broadcasts. The Natural User Interface (NUI) employs intuitive input methods such as voice and gestures, enabling more efficient interactions. This study aims to propose methods to optimize the user experience of TikTok live commerce broadcasts using NUI design. Methods This study combines quantitative and qualitative methods to analyze the optimization of user experience in TikTok live commerce broadcasts. First, literature review and expert interviews are conducted to identify UI/UX issues in TikTok live commerce broadcasts. Interviews with five UX/UI experts explore the feasibility of applying NUI design. Next, a survey is conducted with over 300 TikTok live commerce users to examine the relationship between NUI design elements (gesture-based interaction, voice interaction, etc.) and user experience factors (satisfaction, immersion, purchase intention). Finally, data analysis is performed to verify reliability and validity, and hypothesis testing is conducted using multiple regression analysis and structural equation modeling (SEM). This study aims to propose an NUI-based UI/UX design strategy to enhance the user experience in TikTok live commerce broadcasts. Result This study empirically analyzed the impact of Natural User Interface (NUI) design on user experience (UX) in TikTok live commerce. The findings indicate that voice interaction and immersion had the most significant influence on UX, with user engagement playing a partial mediating role. Additionally, the integration of AI-powered voice interfaces, eye-tracking, biometric authentication, and VR/AR technologies is expected to optimize UX. The adoption of personalized recommendation systems and AI chatbots could further enhance user experience. Conclusion TikTok and other live commerce platforms should leverage AI voice interaction, gesture recognition, and VR/AR technologies to improve user engagement and create a more immersive shopping experience. Furthermore, the implementation of personalized recommendation systems and metaverse-based immersive UX is necessary. Future research should focus on cross-platform UX/UI optimization strategies to enhance user-centered interface design. K

keyword : 자연 사용자 인터페이스(NUI), 라이브 커머스, 사용자 경험(UX) 최적화, Natural User Interface (NUI), Live Commerce, User Experience (UX) Optimization

Background K-Beauty has emerged through items called cosmetics, and is showing an upward trend that contributes greatly to the trade surplus regardless of the export economy. The global cosmetics market is expected to continue to grow, and it can be seen that the sales rate of Korean cosmetics is rising in that they are invented and developed while simplifying cosmetics for convenience. Methods This study aims to examine the design principles and case studies of cosmetic inventions applied to college students' works so that cosmetics can be developed through various invention principles. Based on this, it intends to contribute to the cosmetics industry through cosmetic invention design. The works of University A exhibited in the contest are limited to the scope of the study, and the applied invention principles and characteristics are listed and analyzed. The principles of invention were applied to 40 principles of TRIZ, and among them, the principles widely applied to cosmetics were extracted and analyzed. Result In conclusion, the most applied principle of the invention is the principle of bonding. In addition, it was found that the design of cosmetic inventions was mainly performed in the cushion compact, eye shadow palette, and tube container. Conclusion Through this research, we intend to contribute to the development of more advanced cosmetic invention designs in the future.

keyword : 화장품, 발명, 디자인, Cosmetics, Inventive, Design

Background This study was initiated to comprehensively analyze the design types of exhibition posters used in major art museums in Korea and their resulting visual communication effects. By examining existing theories on museum exhibition posters and applying contemporary communication models, the research aims to offer an in-depth understanding of how poster designs influence audience perception and response. Ultimately, the goal is to assist museums in developing more effective promotional strategies and to maximize the value of exhibition posters within the cultural and artistic sectors. Methods The research methods first redefined the concepts and purposes of exhibition posters in major domestic art museums, drawing on previous studies to classify poster designs into four types―Image-focused, Image-linked, Typography-focused, and Image-mixed. Subsequently, 296 posters from 30 major art museums, selected based on data from the Ministry of Culture, Sports, and Tourism, were analyzed to examine regional and exhibition-type usage patterns and distribution, thereby clarifying the contexts in which each design type is primarily employed. Additionally, a survey of 200 visitors was conducted to gather both quantitative data on how each poster type is perceived in terms of visibility, attention, memorability, formativeness, accuracy, and contemporariness. Finally, statistical analyses were carried out on the collected data to systematically verify the distinct effects and characteristics of the four design types, culminating in a comprehensive understanding of how exhibition poster design influences audience response and its broader visual communication implications. Result The analysis showed that Image-focused posters accounted for the highest proportion at 29.73%, followed by Typography-focused (25.68%), Image-linked (23.99%), and Image-mixed (20.61%). A regional comparison indicated notably active cultural activities and exhibition promotions in Seoul and Jeonbuk, reflected by their high usage of exhibition posters. When examined according to exhibition format, Image-focused and Image-linked designs were particularly prevalent in solo exhibitions aiming to convey the curatorial intent in a straightforward manner, whereas Typography-focused and Image-mixed posters were favored in group exhibitions where effective information delivery was essential. A subsequent survey of 200 visitors revealed that Image-focused posters received strong ratings in visibility, attention, memorability, and formativeness, while Typography-focused designs were recognized for their structurally arranged text and clarity of message. Image-linked posters demonstrated notable strengths in contemporariness, owing to their ability to incorporate complex messages reflecting broader cultural or temporal contexts. Collectively, these findings suggest that aligning each design type’s unique characteristics with the specific objectives of an exhibition can significantly enhance visual communication outcomes. Conclusion This study provides essential insights into how different exhibition poster design types can influence audience response and enhance visual communication in major domestic art museums. The findings underscore the importance of aligning poster design choices with exhibition objectives, target audiences, and regional cultural characteristics. Moreover, the growing impact and value of poster design in the cultural and arts sectors is highlighted, suggesting the need for further research into more detailed design guidelines and continued empirical validation.

keyword : 전시 포스터, 시각 커뮤니케이션, 수용자 반응, Exhibition Posters, Visual Communication, Audience Response

Background Cosmetic advertisements function as semiotic systems that visually reproduce gender norms and aesthetic ideals, extending beyond their role in merely promoting consumption. This study aims to examine the visual elements in advertisements for domestic and international genderless cosmetic brands through a semiotic lens, thereby exploring how such advertisements operate as cultural discourses that reflect the ideological structures of gender and beauty in contemporary society. Methods This study analyzed advertisements from six domestic and international cosmetic brands presented in previous research on genderless marketing trends, focusing on materials published between 2017 and 2020. Based on the visual semiotic framework developed by Park Gil-soon and Park Soo-jin (2006), Roland Barthes’ semiotic theory was applied to examine both the first-order meaning (signifier- signified) and second-order meaning (myth). Through this approach, the visual construction of gender representation and its process of meaning production were analyzed from an ideological perspective. Result The analysis revealed that the advertisements did not conform to traditional gender roles or fixed identities, but instead expressed gender fluidity and inclusivity through visual and verbal signs. This semiotic construction was found to create a new myth of “genderlessness,” functioning as a symbolic code that reflects contemporary sociocultural values and Genderless advertisements expand the scope of gender expression by presenting fluid and inclusive representations of identity. Conclusion Genderless advertisements expand the scope of gender representation through fluid and inclusive imagery, forming a visual discourse that reflects societal perceptions of gender neutrality and diversity. Although legal restrictions on advertising limited the analysis of linguistic signs, a semiotic interpretation centered on visual elements alone was sufficient to illuminate the ideological construction of gender expression and its connection to brand strategy. The genderless concept serves as a strategic asset for building a distinct brand identity, suggesting the need for further in-depth exploration of gender representations in future advertising discourse.

keyword : 화장품 광고, 젠더리스, 기호학, Cosmetic advertisement, Genderless, Semiotics

Background The expectation for the feasibility of quantum computing technology has garnered significant interest in related research. However, due to the complexity of the underlying theories, there have been almost no attempts to apply this research across various academic disciplines. Quantum theory utilizes qubit, which are based on the principles of uncertainty, rather than the deterministic concept of bits used in traditional information processing. The concept of qubit is groundbreaking in that it can simulate outcomes that remain indeterminate until the moment of choice in the real world. Methods In this paper, we introduce a method to extract high-quality information hidden within data by analyzing product market share data from a quantum theory perspective. To validate the applicability of this approach, we apply it to actual smartphone market share data. Result The experimental results demonstrate that, compared to conventional intuitive data analysis methods, this quantum theory-based approach enables the identification of correlations between smartphone brands and provides meaningful insights into detecting and analyzing the causes of market share fluctuations. Conclusion The proposed model could provide an opportunity to explore various applications by applying quantum states to the different factors influencing consumer product choices and by securing big data.

keyword : 양자이론, 마케팅, 시장 점유율 분석, quantum theory, marketing, market share analysis

Background Recently, there has been a growing number of health-conscious and diet-focused consumers in the South Korean alcohol market. With the rise of home drinking and solo drinking trends, the demand for non-alcoholic and alcohol-free beers has rapidly increased. This study examined packaging design examples of domestic and international non-alcoholic and alcohol-free beer brands, explored the visual characteristics and strategies that influence consumer purchase decisions, and aimed to suggest future directions for brand packaging design. Methods This study provided a theoretical overview in Chapter 2, exploring the changes in the beer market along with the definition and history of non-alcoholic and alcohol-free beers. It also established an analytical framework through a review of previous studies on packaging design elements. In Chapter 3, the study examined the packaging designs of domestic and imported beer brands, using five visual elements―brand logos, color, illustration, typography, and layout―as the framework for analysis. Result The packaging design of non-alcoholic and alcohol-free beers emphasized brand identity by applying the family look of existing brands. To highlight a clean image, white and blue tones were used, and text related to alcohol content and health-oriented messages were visually emphasized to attract consumer attention. Additionally, the brand logo was enlarged on the packaging design, and unnecessary elements were minimized to encourage intuitive recognition. Conclusion The packaging design of non-alcoholic and alcohol-free beer brands employed a family look design to strengthen brand identity and increase consumer awareness. It was observed that minimalist design, utilizing brand logos, color, illustration, typography, and layout, was used to differentiate the products in an intuitive and simple manner.

keyword : 무알코올·비알코올 맥주, 패키지디자인, 시각적 요소, Non-alcoholic and alcohol-free beer, Packaging design, Visual elements

Background With the increasing number of traffic accidents caused by driver distraction and drowsiness, the need for Driver Monitoring Systems (DMS) is growing. While integrated DMS solutions are mainly limited to high-end vehicles, externally mounted DMS devices are often used in general vehicles. However, the size and installation position of external DMS can obstruct the driver’s field of vision or reduce recognition accuracy. This study aims to propose optimal installation positions and size guidelines to address these issues. Methods Two DMS prototypes were developed: one based on the conventional product size (60×60×25mm) and another representing an ideally miniaturized size (40×20×10mm). Both prototypes were installed at nine different locations (A- I) inside the vehicle. Three participants (two males and one female), selected for physical diversity, evaluated each prototype under realistic driving conditions. Evaluation criteria included driver visibility, system recognition accuracy, and instrument cluster obstruction, all assessed quantitatively. Result The smaller prototype (40×20×10mm) achieved the highest recognition accuracy and minimal visibility interference when installed at the steering column and rear-view mirror positions. In contrast, the larger prototype showed reduced recognition performance in positions with greater visibility obstruction, such as the top of the dashboard. These findings demonstrate that optimizing both size and installation location enhances system performance. Conclusion This study empirically confirmed that reducing the size of externally mounted DMS and optimizing its placement improves both driver visibility and recognition accuracy. However, due to the small number of participants, the findings may have limitations in generalizability. Future studies should incorporate quantitative evaluation methods such as eye-tracking and video-based analysis to increase the reliability and applicability of the results.

keyword : 외장형 DMS, 운전자 시야 확보, 시스템 인식률, Externally Mounted DMS, Driver Visibility, System Recognition Rate

Background This study analyzes examples of modern textile artworks using waste materials. In an era of environ mental pollution and climate crisis, artists also need to think about the choice of materials, and it is necessary to present the artistic possibilities of using waste materials. Methods This study first looks at the changes in the concept of fiber art and the flow of material use since 1960. Second, it analyzes the characteristics of waste materials used in fiber artworks since the 2000s and classifies the intention of their use into three aspects. Third, it selects ten artists who use waste materials and uses a literature research to understand the intention of their works and the background of their choice of materials. Result Starting with Claes Oldenburg in 1960, fiber artists began using various waste materials to expand their expressions and explore the properties of materials. Contemporary fiber artists use waste materials not as mere materials but as tools for conveying messages, and this can be classified into three categories: the environmental aspect, which reflects a critical view of environmental issues; the emotional aspect, which projects emotions and memories; and the material aspect, which emphasizes the physical properties of fibers. Conclusion Artists, as producers of artworks, must consider and think about the environmental impact of their work processes and outputs. To promote the production of works using waste materials in Korea, it will be necessary for the government to establish a waste collection and management system, institutional support, and cooperation from companies. And it is expected that textiles, in particular, will be utilized as an art medium that can effectively convey environmental messages as a material closely related to everyday life. Continuous research will conduct quantitative studies to analyze the possibility of changing public perception through visitor responses and expert evaluations.

keyword : 현대섬유예술, 폐소재 활용, 섬유예술 작품, Contemporary fiber art, Utilizing waste materials, Textile artwork

Background Traditional materials, as the culmination of accumulated aesthetics and techniques in Korean ceramic art, have become valuable visual and cultural resources in contemporary ceramic design. With the global expansion of K-Culture, interest in traditional Korean crafts has been increasing, leading to an active reinterpretation of traditional materials in contemporary ceramic design. Notably, traditional materials have become a crucial element in ceramic design across various sectors, including the development of cultural products by public institutions such as the National Museum and the Korea Craft & Design Foundation (KCDF), as well as competitions like the Korea Craft Competition and the curated collections of private museums such as the Leeum Museum Art Store. This trend continues to expand. However, existing studies have primarily focused on conceptual discussions exploring the modern applicability of traditional materials or individual case analyses. As a result, comprehensive research encompassing ceramic works that are actively distributed in the market remains insufficient. Methods This study examines ceramic works based on traditional materials from four key sources: cultural products from the National Museum, traditional and outstanding cultural products developed by the KCDF, award-winning works from the Korea Craft Competition, and ceramic products sold at the Leeum Museum Art Store. A combined methodology of literature review and case study analysis was employed, with a comparative analysis focusing on formal characteristics and functional elements in each case. Result The study identified three major trends in the contemporary utilization of traditional materials in ceramic design. First, the reinterpretation of traditional forms demonstrates a tendency to modernize existing shapes and patterns with a contemporary aesthetic. Second, the integration of traditional patterns and aesthetic principles into modern design is a prevalent approach that balances both practicality and artistic value. Third, the application of traditional functional elements has been actively pursued to enhance usability and relevance in daily life. Conclusion This study holds significance in providing fundamental research material for the future development of ceramic designs utilizing traditional materials by analyzing their contemporary applications and design characteristics. Given the continuous evolution of contemporary applications, future research should extend beyond the works selected by public institutions and competitions to include curated and commercialized ceramic designs from private museum art stores. Such an approach would allow for a long-term analysis of formal characteristics and design trends, thereby contributing to the sustained development of contemporary ceramic design based on traditional materials.

keyword : 전통소재, 도자디자인, 사례연구, Traditional Materials, Ceramic Design, Case Study

Background In the field of mobility design, CMF (Color, Material, Finish) has emerged as a key factor in defining brand identity and emotional value. Generative AI tools such as MidJourney enable the rapid creation of CMF textures with simple prompt inputs. However, the lack of systematic prompt engineering guidelines has led to ongoing issues related to quality and consistency. Methods This study categorizes CMF elements into three components: color, material, and finish. It then establishes optimized prompt keywords and structures for each component. Using MidJourney (v5.2), AI-generated textures applicable to mobility design were created and evaluated for quality. Additionally, practical verification was conducted using 3D rendering software, along with expert feedback, to analyze the applicability of AI-generated CMF textures in real-world scenarios. Result Prompts focused on material properties yielded the most accurate results, whereas color- and finish-oriented prompts often generated inaccurate images. Furthermore, issues such as low resolution and tiling (tileability) necessitated post-processing steps, including upscaling and seam removal using Photoshop. Conclusion AI-generated CMF textures have proven to be a fast and efficient tool for design exploration. However, limitations remain, including discrepancies from real materials and inconsistencies in generated outputs. Further research is needed to bridge the gap between AI-generated textures and physical CMF materials. Future studies should explore comparisons between different AI models and the integration of AR/VR technologies to enhance the realism and practical application of AI-generated CMF designs.

keyword : CMF, 미드저니, 프롬프트 엔지니어링, Midjourney, Prompt Engineering