| Abstract |
| Future initiative design capacity based on specialized core technology is now becoming the focus of keen attention as the key source of enterprises to survive from the radically changing market and harsh competition. As for domestic medium and small enterprises, the design-driven innovation strategy to increase marketability, to enhance enterprise and product awareness level in the international and to cope with the change of future markets is required. However, it is very insufficient for design investment in order to discover future market opportunity and to develop strategic products in the reality of domestic medium and small enterprises as they have lack of systematic design development system unlike advanced global companies or large companies. Accordingly in this study, we examined the potential of cooperation and knowledge exchange between organizations with different perspectives and analytical abilities but identical sense of purpose to contribute to the design capacity of SMEs through an empirical study on the success cases of design-oriented product innovation through collaborations between SMEs and design specialized companies. As the comparative exhibition of the advanced competitive products studied herein as a case of design-centered product innovation could function as an opportunity to present the importance of design-centered advanced designs to SMEs by reducing the burden for the SMEs to invest human, physical, and design capital and anticipating the future products ahead of the demands from the market and customers. |
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| Key Words |
| 디자인중심 제품혁신, 역량 융합, 선행 디자인, design-centered product innovation, capacity conversion, advanced design |
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