| Abstract |
| Cultural reproduction using cultural resources, the basis of our social activities, can bring new values of the future. This study was inspired by the need to develop cultural tourism products using the local cultural resources. The purpose of this study is to stimulate design development by exploring the cultural resources of Pyeongchang and utilizing it for tourist souvenirs with visual image.
In Pyeongchanggun, it is rather difficult to share visual and cultural arts, due to the wide population distribution as a mountainous region. However, the area has customs and cultural heritage with a long tradition. Developing tourist souvenirs based on the cultural resources will play a key role in promoting the local cultures at local and international festivals and tourist spots amid the Pyeongchang 2018 Winter Olympics and other events.
At the tourist souvenir shops designated by Pyeongchanggun, the items were examined. Most of them were agricultural products and local specialties. Tourist souvenirs, which promotes tourist spots and holds the memory of sightseeing, serve as a medium that showcase local features. It is a crucial role in the era of globalization. Thus, tourist souvenir development is imperative.
This study is intended to stress that it is essential to develop differentiated, specialized tourist souvenirs through materials that showcase local cultures. To that end, this study has explored product image materials among the local cultural resources.
Souvenir development based on local cultures is essential to developing tourism resources. It is linked to boosting the productivity of local manufacturers, job creation, and economic growth.
Thus, souvenir development is highly beneficial to the economic development of each area. |
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| Key Words |
| 평창문화자원, 문화관광상품, 평창관광기념품, cultural resources of Pyeongchang, cultural tourism products, tour souvenir |
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