| Abstract |
| The current study is to set up public self-consciousness, internalization of sociocultural values relating to appearance, and body shame as the causal variables; and identify the direct or mediator effects of variables and the differences depending on the ages. This study is of significance in covering the existing studies integratedly. Moreover, this aims to reveal the relations of how these factors turn to be the body management behaviors after all. A survey was conducted targeting 346 adult unmarried women at the age of 20 to 30 who live in Daegu and Gyeongbuk areas. The data analysis was performed through the programs such as AMOS 19.0 and SPSS 19.0 for Windows. The findings are as follows; First, Public self-consciousness had direct effects both on internalization of sociocultural values relating to appearance, and internalization of sociocultural values relating to appearance had direct effects both on body shame, and it appeared that body shame affected body management behaviors directly. Second, Public self-consciousness had an influence on body shame indirectly, also the internalization of sociocultural values relating to appearance had an influence on body management behavior indirectly. Third, Sociocultural values relating to appearance and body shame to have the most significant difference according to in age. |
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| Key Words |
| 공적 자기의식, 내면화, 신체수치심, 신체관리행동, Public Self-Consciousness, Internalization, Body Shame, Body Management Behavior |
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