| Abstract |
| The hypothesis, the uniformity of color element in applications would affect the intent of application downloads, was adopted. That is, the higher unity of the color elements of an application can increase the purchase intentions of it.
Based on this result, each portal site needs to analyze the elements that were applied with inappropriate concepts and used inefficiently, and to revise to ensure the unity in it.
Due to the unity of the visual elements in the application, consumers will be able to build a positive brand image in the long-term, strategic perspective, reducing the ambiguity of the corporate image. |
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| Key Words |
| 어플리케이션, 컬러 커뮤니케이션, 다운로드, application, visual element, color identity, application download |
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