| Abstract |
| Modern society has undergone changes from the age in which people purchase products to the age in which people purchase values as various life styles were on the rise based on the change of the size of a population and the change of the market environment.
The aim of the present study is to draw characteristics of interior spaces through a domestic premium supermarket program. In the study, premium supermarket can be defined as an attractive sales space triggering consumer purchase needs with products with specialness and scarcity in an interior space through the differentiated program.
Accordingly, the study draws characteristics displayed by interior spaces, which are elements that can improve consumer value through literature search and case study. The study investigates the concept and elements of the interior spaces of the premium supermarkets through theoretical considerations of premium supermarkets, examine the concept, the characteristics of the program and ways of activation through the program, and then draw and analyze the frame of case analysis on the basis of the correlation between the program and the interior spaces.
In conclusion, the study selected domestic premium supermarkets such as SSG food market, Gourmet 494, Orga Whole Foods Markets and olive markets, analyzing characteristics related to the interior spaces. The characteristics of the interior spaces through premium supermarkets turned out to be differentiation, symbolization, influx, variability, interaction.
Modern premium supermarkets should be able to stimulate sensibility of consumers by increasing interactions with them since the concept of consumption has been changed to value and experience in accordance with the change of times.
It is expected that, as the result of the study, the characteristics derived from the interior spaces through the program for sales activation of the premium supermarkets will be useful data for future space design of premium supermarkets. |
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| Key Words |
| 국내 프리미엄 슈퍼마켓, 고품질 식품관, 프로그램, 실내공간 특성, Domestic Premium Supermarket, high caliber groceries, Program, Characteristics of Interior Space |
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