| Abstract |
| In interactive motion graphics, unlike motion graphics in which messages are delivered unilaterally through media such as TV or film, communications take place through users` participation in media in which bilateral communications are possible, such as the Web and smart phone, so there is a difference in that interactions with users and connections with contents should be considered as part of the user interface.
Thus, this study investigated the forms of interactive communications and the characteristics of motion graphics as a user interface element, presented considerations in designing interactive motion graphics centered around colors and graphical elements by connecting this with the usability theory based on preceding research and conducted a survey on the trend of interactive motion graphics and the areas of utilization through examples of using works awarded in international advertising festivals such as Cannes and Clio.
As a result of the analysis, it was found that interface designs should attach importance to users` emotions and be designed with an interface in a form accompanied by visual effects that can provide with visual pleasure together and that they can be effectively used as a means to make the users to be immersed with storytelling through interactions. In addition, there are noticeable tendencies to pursue visually more natural motions, making it easy for them to recognize menu elements through layer effects and to consider natural and three-dimensional parts in producing motion graphics, breaking from the existing two-dimensional designs. These research results will be used as a material that can be referred to in the production of interactive motion graphics from the perspective of practice. |
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| Key Words |
| 인터랙티브 모션그래픽, 사용자 인터페이스, 상호작용성, Interactive motion graphic, User interface, Interactivity |
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