| Abstract |
| In this thesis we attempted the research to analyze how check patterns have an effect on consumers` emotional images and brand images. In order to progress the research we combined literature review and case analysis, and the result of analysis thereon is as follows. First, as the result of the review on the case of the successful brands using check patterns, these brands were successful not only in the aesthetic characteristic but also in the support of functional, practical technique. Second, these band images provide a standard of judgment to select the goods in relation with purchase motivation for general consumers without enough discernment ability on the qualitative character of the goods. Thirdly, brand images can play an important role as the technical excellence of the brand or the efficient marketing means. All the take together, it can imply that the method to survive the rapidly-changing competitive market is to have a brand image representing a company and brand. That is, a desirable formation of brand images in an enterprise provides consumers with tangible·intangible values and the enterprise can promote its differentiated competition though it. |
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| Key Words |
| 체크패턴, 감성이미지, 브랜드 이미지, Check Patterns, Emotional Image, Brand Image |
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