| Abstract |
| As modern design stepped into digital age, April Greiman explored a new area and established the foundation for American style of post-modernism. When her dialogue was used first, it appeared arbitrary and ridiculous. However, it was because it was attempted first without any other`s touch. Since mid-80s, the structure of Greiman`s American style of post-modernism was a new one which no one had ever thought of, and the visual message containing all types of information was more intellectual.
However, in spite of unique and innovative creative works of Greiman, it is very unfortunate that they did not establish theoretical forms or philosophies that can be defined clearly unlike such areas as literature and architecture.
Thus, this study derives out the keyword of post-modernism distinct from modernism, and analyzed the figurative languages found in Greiman`s works based on the 5 key words among them which are recognized as more important in graphic design.
To look at the figurative languages in Greiman`s works, the first thing we can notice is `maximization of subjectivity` which is the basic proposition of post-modernism. Second, `de-centering` in the context of deconstructivistic design. Third, `concept of ambiguity` which appeared in opposition to modernism with its purpose of clear delivery of information. Fourth, `expression of spatiality` by overlapping which became available with the advent of computer. Fifth, `multi-dimensional effects` which induce all possibilities into the work.
Such Greiman`s figurative languages played an important role in positioning of American post-modernism in graphic design field. The present researcher hopes that there would be various figurative analyses on the modern designers` works, expressing respect to Greiman`s experimental mind and authorship in her unique and experimental works along with the changes in design tools. |
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| Key Words |
| 포스트 모더니즘, 에이프릴 그레이만, 조형언어, post-modernism, April Greiman, figurative language |
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