| Abstract |
| This study clarified the elements of appearance management strategies and achievements, and examined the influences of appearance management strategies on achievements. Finally the study confirmed that the appearance management strategies and achievements vary according to job characteristics. The empirical research was conducted on 1,056 workers. Results are as follows: First, appearance management strategies are composed of the strategy intensity and the strategy direction including distinctiveness and assimilation. Second, the achievements that can be acquired by managing one`s appearance are composed of `good human relation,`, `social power`; `creative impression,` and `career achievement`. Third, significant relationships exist between appearance management strategies and achievements. The result of analysis for influence of appearance management strategies on achievements demonstrated that strategy intensity and assimilation strategy direction of appearance strategies positively influence `good human relation,` `social power,` and `creative impression` achievements whereas distinctiveness strategy direction significantly influences only `creative impression` achievements. The higher `creative impression,` `social power,` and `good human relation` are, the higher the `career achievements` are as the ultimate achievement that can be accomplished. Fourth, there are partially significant differences in the appearance management strategies and achievements depending on jobs, positions, organization scales. |
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| Key Words |
| 외모관리 전략, 외모관리 성과, 직장인, appearance management strategies, appearance management achievement, workers |
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