| Abstract |
| With men`s growing interest in their appearance, the term “metrosexual” has entered common usage. An increasing number of men pay close attention to fashion, and a variety of jeans` fits are emerging in response to their demands. When jeans are purchased online, their fit may differ with respect to a standard, causing male consumers inconvenience. This study conducted a survey in which jeans being sold by SPA online shopping malls were classified according to their fit, with a realistic indication of the size. Moreover, a survey on specific behavioral patterns in customers` purchase of jeans was used to clarify the actual perceptions of customers regarding the diversity of fits, the relevance of the metrosexual trend to consumers` specific choices, and differences among the groups considered in this analysis. The results showed that differences in purchase patterns arose with regard to pants size, body mass index (BMI), and the metrosexual trend. In addition, a large difference was observed between the groups in terms of their perceptions of fit according to physical peculiarities. It was revealed that metrosexuality has no relevance to this ; it appears to be merely a new trend. With this phenomenon spreading, online businesses are advised to provide more diverse and accurate information on the size and fit of jeans. |
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| Key Words |
| 진 팬츠, 핏 지각, 메트로섹슈얼, Jeans, Fit perception, Metrosexual |
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