| Abstract |
| The seriousness of global warming is well recognized by the whole world and a task that must be tackled by all. Automobiles, a main culprit of global warming, have been more utilized and as an alternative to this, many counties are turning their eyes on bicycles. Likewise, South Korea also well understands the necessity of bicycle use and several Korean cities have operated policies to stimulate bicycle use. Thanks to such efforts, people using bicycles are growing but still at a small level compared with advanced countries. In this context, awareness on bicycle use in the country needs to be far improved. Seoul city has already established large-scale bicycle roads and its public promotion followed by other local governments of the country as well. Incheon city, with particularly slow progress in bicycle use promotion policies, looks at Yeonsu-gu as an appropriate place for practical bicycle use with higher income level and wide roads. Yeonsu-gu has installed the longest bicycle road in Incheon city and placed a department for bicycle use, providing administrative assistance along with many other efforts. However, the number of bicycle users is still less than an expected level. Reasons found were frequent bicycle loss, lack of local residents` awareness, bicycle parking problem, poor bicycle road continuity, etc. To further stimulate bicycle ride in Yeonsu-gu and address more problems, the author of this research examined many external and internal bicycle stimulation policy case examples and explored more customized solutions for Yeonsu-gu. The solutions herein are presented as 5 different ideas, an advertisement campaign for positive image setup about bicycle riding and public facility designs and other designs for the convenience of bicycle users. |
|
|
| Key Words |
| 자전거, 광고 캠페인, 공공 디자인, bicycle, advertising image, public facility |
|
|
 |
|
Full Text