| Abstract |
| Creativity, defined as the ability to think of new ideas, is an important research topic in business because it is a competitive advantage enabling a firm`s sustainable growth. Although previous studies examining the common topic-enhancing the creativity of designers (as employees of a firm)- has been published in various journals, there is little effort to integrate the fragmentary results of the previous studies into a comprehensive study. Thus, this study aims to develop a conceptual model comprehensively presenting the factors in enhancing the designers` creativity from a perspective of business managers. Results of the descriptive analysis and content analysis of 220 articles about enhancing employees` creativity, published in SSCI journals, show five factors―individual, organizational, operational, instrumental, and risky factors- influencing the enhancement of employees` creativity. In the integrated model for the enhancement of designers` creativity, six premises-diversity, autonomy, challenge, optimism, stability, reward- are emerged and linked to different factors influencing the enhancement of employees` creativity, respectively. Based on the results, organizational efforts for enhancing of designers` creativity are discussed. |
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| Key Words |
| 창의성, 디자이너, 경영, Creativity, Designer, Business |
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